Hua Mu Chengzhi, a K 12 public education service provider, recently announced the completion of the B+ round of financing of 230 million yuan, with the investors being Huamu Jinyu, Hua Mu Jin Xin and Hua Hong Assets. This round of financing will be used for curriculum content research and development and AI technology upgrade.
Hua Mu Chengzhi, founded on 20 14, is an educational service provider empowering public schools. Developed a number of products such as Future Classroom, Love Learning Cloud and Love School APP to provide closed-loop services for schools and students. Products include B-side platform, tools and teaching content, as well as C-side question bank.
It is reported that in the past two years, K 12 online education industry has performed brilliantly. Compared with the huge offline education market of K 12, it is a newborn calf, which deserves attention. This report studies online tutoring, online practical English, online voluntary tutoring, educational information software and other fields in K 12 private education market.
The traditional K 12 extracurricular tutoring business must have two basic elements: teachers and venues. A typical offline organization's teacher's salary and venue rent will consume about 60% of its income.
The radiation radius and utilization time of offline venues are limited, and the training period of high-quality teachers is long, which hinders the rapid expansion of institutions. The system of college entrance examination from the province, senior high school entrance examination from the city, and distribution of textbooks in different editions provides a fundamental living soil for a large number of small workshops.
Compared with K 12, K 12 training is more reproducible, easier to expand in different places and has strong demand. Dual-qualification model, online education and standardized teaching and research system provide leading training institutions with opportunities for channel sinking.
Wang Jianhong, CEO of Hua Mu Chengzhi, said: "We actively integrate, grow together with the mainstream model, learn from each other's strengths, foster strengths and avoid weaknesses, run education well and serve children well. At the same time, the company's outstanding teachers will intervene in the classroom and participate in the mainstream teaching mode, which is to deeply intervene in classroom education and improve the quality and efficiency of classroom education. "
This active participation and deep involvement in classroom education not only improved the teaching efficiency and effectiveness, but also successfully replicated and promoted "Love Learning Cloud", "Future Classroom" and "Online School" throughout the country.
Hua Mu Chengzhi also uses big data technology to provide visual data analysis in different stages of preview, study and review, effectively supporting all teaching links. The platform also supports a variety of interactive applications, which can effectively improve the overall teaching efficiency.
According to user data, as of March this year, Hua Mu Chengzhi's educational products have covered 22 provinces, municipalities and autonomous regions, 107 cities, more than 10000 schools and 3.76 million users. In 20 17 years, the total order of Aixuetang exceeded 1 100 million.
Regarding the team, Wang Jianhong, founder and CEO of Hua Mu Chengzhi, graduated from Peking University. He is the initiator of the Future Education Action Plan, and once took charge of Huanggang Middle School Online School, the largest online education platform in China. Hua Mu Chengzhi, co-founder and chief operating officer Zhang Qiang, once served as vice president of blog technology and director of Good Future Information R&D Center; Other team members are mostly from first-tier Internet companies.