One of the three elements, Wumart. Now is not an era of material poverty, but an era of diversification. Mass shopping is no longer just to meet demand, but to compare cost performance and appearance. The reason is very simple, just like letting you choose between two girls, you will definitely choose the one you think is beautiful, at least you can see her beautiful in your heart. Similarly, exquisite and textured things will improve your happiness in life. Will you buy it?
The second of the three elements is cheap. Costco is so successful because managers understand that the choice of the market must be close to the public. High-end consumption will not cause a large-scale buying craze, but it is the road of good quality and low price that is suitable for the whole people. In this way, although they earn less profits than other competitors, the accumulation of quantitative changes will cause qualitative changes. Costoc's low price logic is that wool can be found in sheep, but it should be found in the way of shearing wool. If the shearing technology is high, it can be done without waste. ?
Finally, the service is comprehensive. Quoting the ridicule of a netizen, you can taste free food that can fill your stomach in Costco. You can change shoes for many years without spending money on new shoes, and you can also change Michelin tires that have run 1000 kilometers for free. As long as you have a Costco membership card, you can support yourself.
The above three points, Xiaomi and famous products are successful imitations, but they still need to be strengthened at the management level such as service. However, although Pinduoduo can guarantee low prices, it is difficult to achieve high quality and good price, which is widely criticized by the public.