First, the equipment has franchisees. If they want to join Wallace, they must order Wallace's equipment These Wallace devices must have very high profits, which is one of the channels for them to make money. Moreover, their special equipment can also ensure that the food provided in the store is more uniform, which embodies the characteristics of joining chain stores.
Second, the supply of raw materials In fact, many franchisees will involve the supply of raw materials when joining other brands. Whether it is a tea shop or some fruit shops that can be seen everywhere, it will involve the supply of raw materials, because the profit of raw material supply is relatively high. This is something that many brands are reluctant to give up. They don't make money by consulting service fees, but by a stable supply of raw materials, so that they can always enjoy the benefits.
Because the consulting service fee alone may be a one-time transaction, once others learn it, they will never look back. Controlling the supply of raw materials in stores can make these franchisees inseparable from brand owners, and many of the profits generated will flow into the pockets of brand owners.
Third, the consulting service fee is also one of the fees charged by franchisees, and it is also an entry threshold. As long as you pay the consulting service fee, it is easier to talk about the subsequent equipment, because as long as you choose to pay the consulting service fee and join their brand, you must buy their equipment and their raw materials, so that the brand can make huge profits.