Summary of Marketing Work 1 In a blink of an eye, 20xx years have passed, and I am now a formal employee of Hetao Liquor Industry. Looking back on my work in the past year, I have gradually integrated into this big group. I started my office internship in April 2009, trained in the general factory in July, and was assigned to work in the relevant county organs in August. During this period, I have been fulfilling my business responsibilities and obligations and actively carrying out various business work under the leadership of the office. According to my work practice, experience and lessons in the past year, and based on the principle of seeking truth from facts, I review my work during this period:
First of all, work with gratitude.
First of all, I would like to thank the office leaders for their trust in my personal work ability. When the general factory assigned sales staff to major offices, it left me in Shanghai to continue my business work and assigned me to Qixian Department as a salesman stationed in Wuchuan. This fully affirmed my work performance during my internship in Shanghai Office, which made me deeply gratified and encouraged in the whole work process in the future, and also filled me with more work enthusiasm and motivation. I will keep this knowledge in mind and integrate it into my work process. I will work hard and repay the trust of office leaders with better business results.
Thanks again to the manager of the Seven Sages Department for teaching me at work and taking care of my life. When I encounter difficulties in my work, the manager will take the initiative to communicate with me properly, correct my working ideas and ideas, and make my business work more smoothly. When we hold different views on how to deal with certain things, he rarely pretends to be a leader and directly enforces things. Instead, I can understand the reasons by reasoning and connecting with actual work cases, so that I can give up my stubborn ideas and reduce many detours and mistakes in work details. In life, the department manager helped me contact the house and the heating stove. Because the climate in Wuchuan is cold and windy, Manager Gao often calls me to pay attention to fire safety, which is of great help to my future work and life.
Second, constantly improve working conditions and working mentality.
1, professional achievements, quality cultivation gradually improved.
What is the first contact with love and dedication, what is a strong sense of responsibility and dedication, how to actively and seriously study professional knowledge, correct work attitude and be serious and responsible. As a salesman of the Seven Sages Department, I feel a heavy responsibility. As the window of Hetao wine industry and the office of Hohhot in Wuchuan, my words and deeds also represent the image of the company. Love my job, be able to treat every job correctly and seriously, observe labor discipline seriously, ensure attendance on time and stick to my post! Therefore, it is particularly important to improve their own quality. We must set high standards and specifications for ourselves and strengthen our business skills.
2, sales knowledge, work ability and business level of exercise.
I came to the office as an intern in April this year, and was assigned to the food and beverage department as the basic business work of the department, assisting the department manager to do some trivial work. In order to better complete the basic work, I keep asking the leaders, learning from my colleagues and groping for my own practice. I try to sort out the work of the department in a short time, get familiar with the business process, clarify the work process and direction, and form a clear working idea in the specific work. After I officially came to work in the office in August, I adhered to the principle of "surpassing myself and pursuing perfection". With this high goal, we must develop a sense of innovation, actively and successfully complete all the work assigned by the leaders, and in the remaining time, through the introduction of Wuchuan customers, contact and negotiate with leaders and employees of some governments, enterprises and institutions to lay a good foundation for the next work. Because my heart resists alcohol consumption, I can't feel comfortable in entertainment. Every time I am on the wine table, I keep learning the culture and knowledge of wine, and force myself to practice drinking, and learn the methods and skills of talking and doing things from my colleagues and managers on the wine table! ! ! This is also a compulsory course for me in the future, so I must strengthen my exercise in this area!
3. Complete other tasks assigned by office leaders seriously, on time and efficiently.
In order to carry out the work of the office more comprehensively and smoothly, and coordinate the work between departments, in addition to doing their own jobs, they also actively cooperate with other colleagues to do their own jobs. In my work, I always know that there is only a relationship between superiors and subordinates, and I treat both internally and externally equally, and I am not careless or negligent in the work arranged by the leaders. When accepting the task, on the one hand, I actively understand the intention of the leader and the standards and requirements that need to be met, and strive to finish it ahead of time within the required time limit, on the other hand, I actively consider doing my best to make the work more perfect. And make a personal work plan before the start of the work, give priority to the timely completion of all the work, and achieve the expected results, complete the business work with good quality and quantity, learn all aspects of knowledge in the work, and strive to exercise yourself. Through unremitting efforts, the work level has made great progress.
Third, our own ability is insufficient, and we still need to work hard in the future.
Temperament is not steady enough. No matter what small things or circumstances, I always show my reaction on my face. When my work is progressing smoothly and I reach the expected goal in a short time, my mind will jump a little, be unstable and get carried away. May be just graduated from their own inexperience, always a little flustered and unstable, but this is definitely not the reason for just graduating. I will try to overcome my weaknesses in my future work and make myself more suitable for this job!
Summary of Marketing Work II. Work Plan
The work of real estate project marketing planning is scattered, so I carefully combed my main work in the company. I participated in the following parts: advertising follow-up, price list, promotion plan, meeting minutes and the work of important nodes of the project, such as house selection by internal related households and subscription by external customers. And the summary of the work of marketing planners.
Below I will talk about my experience from the above work content.
1, advertising follow-up
Advertising follow-up is my core work at this stage, including not only following up advertising design, but also proofreading design copy. As a proofreader, you should not only be careful, but also be very familiar with the whole workflow and current work content, otherwise it will be difficult to find out the mistakes. Before proofreading, I didn't have a clear idea of project operation, but after proofreading again and again, I had a deep understanding of trading strategy and thinking, which I didn't expect.
In the process of countless file revisions, I found the pleasure of pursuing perfection, pursuing perfection in details and not letting go of any mistakes. Although I encountered many setbacks and impatience in this process, after the experience, I found the fullness and happiness of pursuing perfection, grew up in the pursuit of perfection, and matured in the pursuit of perfection. Because of the constant pursuit of perfection, we can do our work better and grow faster.
In the process of advertising follow-up, I have been scolded, misunderstood and made many mistakes, but these are not important to me. The important thing is that I have learned a lot from them, not only professional knowledge, but also the principles and principles of being a man. I find that there is always a running-in process when people get along with each other. Whether in life or at work, they may quarrel at first, but in the end they will understand each other and even become friends. Work summary is the work summary of marketing planners. I remember at the beginning, when I followed up the advertisement, I had a friction with the designer. He thinks we are always changing. I don't think he used his brain to design and did what we asked. Later, in view of the actual situation of the designer (the working place is not in Changsha, and it is more troublesome to modify the documents), I carefully proofread the documents that need to be designed, and then pass them on to the designer for design, so that the production will not be delayed because of changes, and the work efficiency can also be improved. In this way, several times, we have some tacit understanding with each other, and the work has been carried out much more smoothly.
2. Price list
As for the price list, I just checked the area and apartment type briefly at first. With the increase of contact times, I found that making a price list is really a very complicated and huge project. A price list is not only simple addition, subtraction, multiplication and division, but also the relationship between various factors and the application of formulas. Be careful, otherwise it will be very troublesome to modify. The basic work is done, and the following work is simple addition, subtraction, multiplication and division. In addition, the feasibility of subsequent use should also be considered when making the price list. For example, floor marking, room numbers should be marked according to the order of actual floors, which is convenient for customers to check and so on. Lack of concentration when building the basic table will often affect the progress of the follow-up work. These questions must be kept in mind in case you make the same mistake when you make your own price list in the future.
3. Promotion plan
At first, I always thought it was not easy to make a promotion plan. I can't do it without experience, and I never thought that I would make a promotion plan one day. I remember when I first started doing it, I thought it was impossible for me to do it, but I had to bite the bullet and do it no matter how difficult it was. I tried to adjust my mentality and told myself that I could do it. I stayed up for several nights and finally got some results. Later, under the guidance of Liu Jingli, after many revisions, I found that this promotion scheme was much more professional, and I couldn't believe it was my own scheme. Nothing is difficult in the world, if you put your mind to it!
Now I have a clearer idea of making a promotion plan. In fact, to make a promotion plan, we must first be familiar with the delivery methods and media attributes of various media, and then define the project promotion nodes; In addition, there is a more important factor-the cost of media delivery. An operable promotion scheme can not be separated from the promotion cost. After defining the promotion cost, the rest is to formulate the best media combination under this condition, and then a complete promotion scheme will come out.
4. Meeting minutes
It is my long-term job to record the minutes of the weekly meeting. At first, I remember it badly. There is a lot of spoken English in the meeting minutes, and sometimes I misunderstand the speaker's meaning. Later, under the guidance of Liu Jingli, I pondered the language in detail. After several times, the work of meeting minutes has been handy for me.
At one time, I didn't like taking minutes of meetings very much, because I didn't think there was any future in making this thing, and it was useless to remember even the best things. But Liu Jingli's words touched me. If I want to make rapid progress, meeting minutes is the fastest way for newcomers to learn things, because the meeting minutes are all the sublimation of everyone's thoughts, and suddenly I am suddenly enlightened. Yes, I remember that every time I took the minutes of the meeting, I was absorbed. Slowly, I obviously felt that my understanding of the project was much clearer. Therefore, in the future work, it is no longer an unpleasant thing for me to take minutes of meetings. On the contrary, I will do this work more actively.
Second, the existing problems and future efforts
At work, I feel that I am not active enough and often can't fully integrate into the project. I don't think I have the courage to undertake the work I haven't done. In fact, many people have gone through this road, and everyone has a beginning. As long as they are full of confidence, they can do it well.
The short-term goals are: first, do a good job in promotion, go deeper, and study the promotion of media and competitors. Secondly, we still don't understand the relationship between the adjustment factors in the price list, so we must study it well in the near future and strive for a comprehensive understanding. In addition, after the opening of the Peng Ji project, I hope to become a qualified intermediate planner after half a year by bidding for other projects and studying the preliminary work of the project such as plot analysis!
Third, the conclusion
In the past three months, there are many memories worth remembering all my life, which is the beginning of my growth. I don't think anyone will be as excited as I am when I enter the same journey, because I am full of yearning and expectation for her. I found the real starting point of my career when I entered Tongcheng. From here, I will cherish every moment. Colleagues say that it is ups and downs to do the Peng Ji project in just half a month, but I want to say that it is precisely because of the ups and downs that we will learn to improvise, let us experience more knowledge and grow faster.
In the future, I still have a long way to go for the same trip. I will be more solid and work harder. At the same time, I also hope to create brilliance with my colleagues in Changsha!
Summary of Marketing Work 3 I. Summary of Work
The work of real estate project marketing planning is scattered, so I carefully combed my main work in the company. I participated in the following parts: advertising follow-up, price list, promotion plan, meeting minutes and the work of important nodes of the project, such as house selection by internal related households and subscription by external customers.
Below I will talk about my experience from the above work content.
1, advertising follow-up
Advertising follow-up is my core work at this stage, including not only following up advertising design, but also proofreading design copy. As a proofreader, you should not only be careful, but also be very familiar with the whole workflow and current work content, otherwise it will be difficult to find out the mistakes. Before proofreading, I didn't have a clear idea of project operation, but after proofreading again and again, I had a deep understanding of trading strategy and thinking, which I didn't expect.
In the process of countless file revisions, I found the pleasure of pursuing perfection, pursuing perfection in details and not letting go of any mistakes. Although I encountered many setbacks and impatience in this process, after the experience, I found the fullness and happiness of pursuing perfection, grew up in the pursuit of perfection, and matured in the pursuit of perfection. Because of the constant pursuit of perfection, we can do our work better and grow faster.
In the process of advertising follow-up, I have been scolded, misunderstood and made many mistakes, but these are not important to me. The important thing is that I have learned a lot from them, not only professional knowledge, but also the principles and principles of being a man. I find that there is always a running-in process when people get along with each other. Whether in life or at work, they may quarrel at first, but in the end they will understand each other and even become friends. I remember at the beginning, when I followed up the advertisement, I had a friction with the designer. He thinks we are always changing. I don't think he used his brain to design and did what we asked. Later, in view of the actual situation of the designer (the working place is not in Changsha, and it is more troublesome to modify the documents), I carefully proofread the documents that need to be designed, and then pass them on to the designer for design, so that the production will not be delayed because of changes, and the work efficiency can also be improved. In this way, several times, we have some tacit understanding with each other, and the work has been carried out much more smoothly.
2. Price list
As for the price list, I just checked the area and apartment type briefly at first. With the increase of contact times, I found that making a price list is really a very complicated and huge project. A price list is not only simple addition, subtraction, multiplication and division, but also the relationship between various factors and the application of formulas. Be careful, otherwise it will be very troublesome to modify. The basic work is done, and the following work is simple addition, subtraction, multiplication and division. In addition, the feasibility of subsequent use should also be considered when making the price list. For example, floor marking, room numbers should be marked according to the order of actual floors, which is convenient for customers to check and so on. Lack of concentration when building the basic table will often affect the progress of the follow-up work. These questions must be kept in mind in case you make the same mistake when you make your own price list in the future.
3. Promotion plan
At first, I always thought it was not easy to make a promotion plan. I can't do it without experience, and I never thought that I would make a promotion plan one day. I remember when I first started doing it, I thought it was impossible for me to do it, but I had to bite the bullet and do it no matter how difficult it was. I tried to adjust my mentality and told myself that I could do it. I stayed up for several nights and finally got some results. Later, under the guidance of Liu Jingli, after many revisions, I found that this promotion scheme was much more professional, and I couldn't believe it was my own scheme. Nothing is difficult in the world, if you put your mind to it!
Now I have a clearer idea of making a promotion plan. In fact, to make a promotion plan, we must first be familiar with the delivery methods and media attributes of various media, and then define the project promotion nodes; There is also a more important factor-the cost of media delivery. An operable promotion scheme can not be separated from the promotion cost. After defining the promotion cost, the rest is to formulate the best media combination under this condition, and then a complete promotion scheme will come out.
4. Meeting minutes
It is my long-term job to record the minutes of the weekly meeting. At first, I remember it badly. There is a lot of spoken English in the meeting minutes, and sometimes I misunderstand the speaker's meaning. Later, under the guidance of Liu Jingli, I pondered the language in detail. After several times, the work of meeting minutes has been handy for me.
At one time, I didn't like taking minutes of meetings very much, because I didn't think there was any future in making this thing, and it was useless to remember even the best things. But Liu Jingli's words touched me. If I want to make rapid progress, meeting minutes is the fastest way for newcomers to learn things, because the meeting minutes are all the sublimation of everyone's thoughts, and suddenly I am suddenly enlightened. Yes, I remember that every time I took the minutes of the meeting, I was absorbed. Slowly, I obviously felt that my understanding of the project was much clearer. Therefore, in the future work, it is no longer an unpleasant thing for me to take minutes of meetings. On the contrary, I will do this work more actively.
Second, the existing problems and future efforts
At work, I feel that I am not active enough and often can't fully integrate into the project. I don't think I have the courage to undertake the work I haven't done. In fact, many people have gone through this road, and everyone has a beginning. As long as they are full of confidence, they can do it well.
The short-term goals are: first, do a good job in promotion, go deeper, and study the promotion of media and competitors. Secondly, we still don't understand the relationship between the adjustment factors in the price list, so we must study it well in the near future and strive for a comprehensive understanding. In addition, after the opening of the Peng Ji project, I hope to become a qualified intermediate planner after half a year by bidding for other projects and studying the preliminary work of the project such as plot analysis!
Third, the conclusion
In the past three months, there are many memories worth remembering all my life, which is the beginning of my growth. I don't think anyone will be as excited as I am when I enter the same journey, because I am full of yearning and expectation for her. I found the real starting point of my career when I entered Tongcheng. From here, I will cherish every moment. Colleagues say that it is ups and downs to do the Peng Ji project in just half a month, but I want to say that it is precisely because of the ups and downs that we will learn to improvise, let us experience more knowledge and grow faster.
In the future, I still have a long way to go for the same trip. I will be more solid and work harder. At the same time, I also hope to create brilliance with my colleagues in Changsha!
Summary of marketing work: I have been working for more than two months. During these two months, the leaders gave me great support and help, which made me quickly understand and get familiar with the business I was responsible for. At the same time, I feel the leader's mind of "all rivers run into the sea" and meticulous care for employees, the leader's heroism of "how to see the rainbow without experiencing wind and rain" and our collective hardship and firmness. I am even more honored and happy to have the opportunity to become a member of Royal 7. In the past two months, under the careful care and guidance of leaders and colleagues, I have made some progress in all aspects. Now I will briefly report my work as follows. Due to the responsibilities of the post, my current focus is on service and marketing, and I feel a great responsibility directly facing customers. As the facade of Yu 7, it represents the image of Yu 7. This requires us to be enthusiastic, kind and patient in the process of direct contact with customers, and to deal with the situation quickly and accurately. In the past work, I really realized what services customers need most, and the accumulation of dribs and drabs in my work laid a good foundation for me to serve customers better in the future. At work, we should not only do a good job in daily customer and logistics maintenance, but also monitor the market dynamics at all times and provide relevant suggestions for maintaining the market and customer management. With the guidance and assistance of leaders and colleagues, all the work assigned by leaders was basically completed on time.
Through the completion of the above work, I realize that an excellent marketer should have excellent ability, constantly strengthen the sense of service, always put himself in the other's shoes, good coordination and communication skills, the ability to find and solve problems in time, the ability to accurately analyze, judge and predict the market, the ability to ensure timely and symmetrical leadership information, and a good language table.
Ability, strong innovation ability. To improve work efficiency and quality as the standard, and constantly enhance the appeal, cohesion and combat effectiveness of the work.
With the correct guidance of department leaders and the help of colleagues, I worked out a good personal sales plan through my own efforts according to the requirements of post responsibilities, overcame the difficulties of being unfamiliar with the market and customers, and successfully completed the task.
In just over two months, although we have done some work within our power, there is still a certain gap compared with the standard of an excellent employee. Show in:
1, due to lack of experience, short working hours and other reasons, although I can fully understand the important significance of innovation in management, my sense of innovation is not strong enough;
2. For various reasons, it is sometimes difficult to coordinate and deal with related problems in the work.
The ability to always put yourself in others' shoes needs to be further strengthened.
In work and life, when communicating with people, the ways and methods of speaking need to be further improved. I think: it is my premise and guarantee to bravely and correctly admit shortcomings and deficiencies and constantly improve in my future work and life. The work plan is as follows:
For old and regular customers, we should always keep in touch, give some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.
Second, while having old customers, we should constantly obtain potential customer information from various channels.
Third, in order to have a good performance, we must strengthen business learning, broaden our horizons, enrich our knowledge, and combine business learning with communication skills in a variety of forms.
4. Have the following requirements for yourself:
1: Look for potential customers every week.
2. Make a summary once a week and a big summary once a month to see what mistakes are made in the work, correct them in time, and don't make them again next time.
Know more about the customer's status and needs before meeting the customer, and then make preparations to avoid losing this customer.
There should be no concealment and deception from customers, so there will be no loyal customers. You agree with the customer on some issues.
We should continue to strengthen business study, read more books, consult relevant information on the Internet, communicate with colleagues and learn better methods and means from them.
6. Work attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for Yu 7.
7. When customers encounter problems, they must try their best to help them solve them. In doing business, we must be a man first, and let customers believe in our strength, so as to better complete the task.
8. Self-confidence is very important. Always tell yourself that you are the best and you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better. 9. Good communication with other club employees, team awareness, and more exchanges and discussions can continuously increase business skills.
10: For the glorious tomorrow of Royal VII, I will try my best to complete the task and create profits for the club.
The above is my work plan. There will always be all kinds of difficulties in work. I will ask the leader for instructions, discuss with my colleagues and work together to overcome it. Make your greatest contribution to the company.
Summary of marketing work 5 xx years have passed in a blink of an eye, and I have been doing online sales of photo studios for one year. How time flies. I didn't know how to do online sales from the beginning, and now my department has successfully completed the annual performance of 1.78 million in xx. This year has really grown up a lot.
For xx brand year, the goal set by our planning department is1million. After Teacher Yin came to give us a class in April, our department was full of confidence and added 500,000 yuan to the annual target. In fact, this goal is not very high, but for our newly established department and everyone who is not familiar with online sales, we are still a little worried, but we just don't want to give up. Now that we have set such a goal, we must work hard to achieve it. 65438+ 10 Our performance in June was very unsatisfactory. In February, due to the activities, our performance was quite impressive, and we made more than 200,000 yuan. Planning was ok, but it was combined with offline activities. I'm not very satisfied myself, because what we want is to open up the online market, so we haven't succeeded yet, and we must continue to work hard. On the Internet, we do Baidu bidding and gradually increase the search volume through keyword strategy. The celebrity endorsement voting on the website has increased our visits, so the average performance in the next month can reach 10 to150,000, and the department is slowly on the right track. Brand year focuses on quality, not only to ensure quantity, but also quality is the key. We are very strict about the image of the website, the rhetoric of online consultation, the image of the store and the image of the staff. Xx years, I really don't want to describe it too much, because this year I have been happy, sad, tried and struggled. The Happy Bride Competition in July made my whole nerves tense. This is my first time to lead a team. To be honest, I'm too afraid of failure. Maybe I've succeeded too much before, and I haven't encountered many setbacks before because I don't have much experience. At home, I have parents to help me. I had Li Jie when I opened my own shop. When I encounter a problem, her is my first thought. I just want to be with her and be myself. In the case of leading the team, I know that this is not a personal matter. My every move, my mood changes, are watched. I want to give others confidence. No matter how tired you are, you should be full of energy. During that time, I really cried many times. I can't finish my performance every day. Every player shouts tired. I didn't rest for a month and went to work every day. But I can't cry in the company. When I got home, I was still thinking about how to perform. I can't give up. I must make the players full of confidence. Although I didn't finish my performance in that competition, I worked hard and survived.
Everything seems to have happened yesterday. President Jiang said that I don't want anyone to regret when writing the summary, because it's all over, and I will regret it when summing up. We are no longer qualified, and all the results have happened and become a fact, so even if I don't do well in xx, the success has passed. So what we need to grasp is that now, every failure and experience is pushing us forward. Think about our five-year plan. What we want is to keep refueling and get closer and closer to the goal. Xx is a crucial year, and now the three major brands of the company are already playing the Internet. What should we do if our planning department doesn't work hard? Others are doing our market, so we can only move forward, run our own department as a company and focus on our own goals. What we want is performance rather than market, so we must cast a wider net. The performance of the exhibition industry of the Planning Department is also crucial. Work hard not only online, but also offline. Since we can do it offline, why should we put down our offline? Therefore, if we focus on achieving performance goals, the planning department will be stronger.
I cried when the New Year bell rang in xx. I don't know why tears came down, too many emotions, because time doesn't allow. In xx, everyone is saying that the earth will be destroyed in this year, but is the earth really gone at this moment? I think this is a saying that everyone is evading responsibility. Can't we live after xx years? Don't you work? No, as long as you live for one day, you must have a goal in mind and focus on the focus of your work: market performance network. Xx years, expand our market, make the meager marketing thorough, and let yourself have no regrets. Come on! ! !
Wu moumou
Xx year 65438+ 10 month 12.