What are the online marketing platforms in the automobile industry?

Our company uses Che Yi's E-Marketing Platform. They are a professional online marketing platform for car dealers, and there are many software tools in it. Including Cheyitong, Call Center, Wangdian, Business Opportunity Center, baidu promotion and Taochetong. Cheyitong is what we have been using, and its advantages are obvious. For example, if we send a quotation or news, it can be released simultaneously on more than 300 websites such as Cheyitong, Tencent Auto and Netease Auto. They are also the only provider of Baidu Aladdin automobile industry. This is equivalent to free exposure on several well-known websites at the same time.

Later, they used their call center. One of the great advantages of this call center is that it can have multiple 400 numbers and put different numbers on different media, so that we can finally know how many calls each media has made, and then we can measure which media has a good delivery effect. I think this is very useful. As far as I know, only they can provide this service at present.

In addition, because they are the national representatives of automobile dealers in baidu promotion, we are also using their baidu promotion. The Business Opportunity Center collects all the sales leads of media, activities and manufacturers, and can follow them step by step. Finally, the whole sales funnel is clear at a glance. Generally speaking, Yipai is still very good.