Hewlett-Packard Company was founded by two students from Stanford University, Bill? Bill Park Jung-soo and David? Dave packard was founded in 1939 * *. The company's first product was born in a garage in Palo Alto. It is an audio vibrator-an electronic test device for acoustic engineers to test. Walter Disney Studio, one of HP's early customers, bought eight such vibrators from HP to develop and test the new sound system of its film Fantasia.
Customer loyalty
Hewlett-Packard (HP) is committed to providing customers with the best products, services and solutions, as well as more value, in order to win the trust and loyalty of customers.
Based on this goal, we have the following beliefs:
Our continued success depends on the improvement of customer loyalty.
Pay attention to listening to customers' opinions, so as to truly understand their needs and provide solutions to help them succeed, which is a necessary prerequisite for improving customer loyalty.
Improve customer loyalty through competitive total cost of ownership, product quality, innovation ability and working style.
profit
Hewlett-Packard (HP) is committed to making enough profits to support the company's growth, create value for shareholders, and provide the necessary resources to achieve other goals of the company.
Based on this goal, we have the following beliefs:
It is everyone's responsibility to create profits.
The balance between long-term goals and short-term goals is the key to the rate of return.
Profits allow us to invest in new business opportunities.
Profit is closely related to the generation of cash flow, and cash can bring greater business flexibility at a lower cost.
Profit can guarantee the realization of all the goals of the company.
market maker
Hewlett-Packard (HP) is committed to providing beneficial and excellent products, services and solutions to the existing growth market, and expanding in new areas where HP has technical advantages and competitiveness and customers are concerned.
Based on this goal, we have the following beliefs:
There will always be more areas where we can contribute than where we can contribute: so we must concentrate.
Just willing to swim in the middle of the market is not enough. We should aim at winning.
In our chosen field, we must be the first or the second.
grow up
Hewlett-Packard (HP) regards changes in the market as opportunities for growth; Use our profit and ability to develop and produce innovative products, services and solutions to meet the new needs of customers.
Based on this goal, we have the following beliefs:
Growth comes from taking risks skillfully, and it must be based on understanding the current situation of the industry-this requires not only mastering the market development trend, but also introducing changes in the industry.
HP's large company size and diversified business enable us to ride out the economic cycle safely and turn it into a market environment conducive to HP's development.
Commitment to employees
Hewlett-Packard (HP) is committed to let employees share the company's success and provide career development opportunities based on performance. Create a safe, inspiring and inclusive working environment for employees, pay attention to the differences of employees, recognize their personal contributions, and help employees get a sense of satisfaction and accomplishment from their work.
Based on this goal, we have the following beliefs:
The achievement of the company stems from the subjective initiative of employees, and the loyalty of employees to the company is also a key factor.
We believe that employees are doing the right thing and that employees can bring changes to the company.
No matter the size of the title, the level, and the length of the term, every employee contributes something.
A working environment with a good incentive mechanism is very important for maintaining the creativity of employees.
A diversified workforce gives us a greater competitive advantage.
Employees have the responsibility to keep learning new knowledge.
leadership
Hewlett-Packard (HP) is committed to cultivating leaders at all levels who can achieve business goals and embody corporate values.
Based on this goal, we have the following beliefs:
Leaders inspire and encourage cooperation, and turn plans and strategies into targeted practical actions.
Effective leaders should deliver good news or bad news and give constructive feedback.
Leaders should have the self-awareness and willingness to accept feedback and constantly improve.
Leaders should match words with deeds and try their best to eliminate too much work.
It is important to evaluate the actual work results of employees according to the goals they help set.
Global corporate citizenship
You have to be a good citizen before you can become a good enterprise. HP is committed to accumulating local economic, knowledge and social assets in every country and region where we do business, thus fulfilling our social responsibilities.
Based on this goal, we have the following beliefs:
We believe that honesty and integrity are essential to cultivate the loyalty of customers and shareholders.
The improvement of society is not a matter for a few people, but a responsibility that everyone should share.
This goal is crucial to convey HP's brand promise.
2. For a new generation of consumers in BenQ, the digital life they admire has a completely different value standard from the past. They are new activists, pursuing innovation, demanding style and quality, no longer clearly dividing work from play, and longing for happiness, freedom and simplicity. What they expect is a digital technology product that can make life more interesting.
BenQ understands this expectation and is working towards this goal.
We combine the advantages of information, digital display, images, digital media and wireless communication to create innovative online fashion products, so that every user can enjoy endless convenience and fun through these products in work, leisure, study and entertainment.
Our vision is to build a digital entertainment network for consumers. BenQ hopes that you can easily enjoy diversified digital life through integrated online fashion products.
Have BenQ and enjoy happy technology.
1April 1984, the company was established with the registered name of BenQ Computer.
1986 10 with the approval of the competent department, the production of switching power supplies, engineering workstations and monitors will be increased.
1989 began to produce monitors in April, transforming from the production of personal computer mainframes to the production of personal computer peripheral products.
1992 65438+ 10 established a Malaysian subsidiary.
In April, we set up an American subsidiary to develop the American market and provide after-sales service.
Suzhou BenQ Computer Co., Ltd. was established in April 1993 and began to manufacture computer peripheral products in Chinese mainland.
199465438+The development of the optical drive 2X was successfully launched in February.
1995101October 300dpi platform scanner was successfully developed and put on the market.
1 1 In June, the company set up its headquarters and production base in Guishan Township, Taoyuan County, Taiwan Province Province.
June 65438+July 0996 shares were officially listed in Taiwan Province Province.
In August, widescreen TV was successfully developed and listed.
GSM900, a digital mobile phone, passed the FTA (all-type authentication) certification in June 5438+10.
1July, 1997, the paper-fed scanner was successfully developed and put on the market.
In June of 5438+00, LCD was successfully developed and listed.
In 65438+February, the digital mobile phone GSM900 was successfully developed and put on the market.
1998 65438+ 10 The foundation stone was laid for Suzhou Science and Technology Park in BenQ.
In February, CD-Rewriter was successfully developed and put on the market.
In May, the digital projector was successfully developed and put on the market.
In June, the digital mobile phone GSM 1800 passed the FTA (Full Model Approval) certification.
1999 February, the thermal sublimation full-color camera was successfully developed and put on the market.
In March, the Taipei office building was completed and officially opened.
65438+February, the communication factory was completed and put into use.
In March 2000, it acquired Huangjing Technology, entered the field of broadband network technology, and established the broadband business headquarters.
In April, the self-developed digital optical projector came out.
In June, the company was renamed BenQ Dentsu Co., Ltd.
1 1 new plasma display asks the market.
In July of 200 1 year, the ultra-thin liquid crystal FP58 1 for smart panel was released.
On June 5,438+1 0, it set a historical record of monthly shipment of110,000 mobile phones and monthly revenue exceeding NT$ 7 billion.
In February, 65438+announced the establishment of its own brand BenQ, and the English company name was changed to BENQ Corporation.
In March 2002, it set a historical record that the monthly revenue exceeded NT$ 654.38+000 billion.
In May, the global company name was changed from "Qi Ming" to "BenQ".
In June, the new factory of Taoyuan Double Star was officially opened.
In August, BenQ 2002 Global Agents Conference was held in Suzhou, and the business strategy of "networked fashion products" was announced.
165438+ 10 released the "infotainment operation center" Joybook 8000 in BenQ.
65438+February released the first 20-inch LCD TV.
In 2002, BenQ's global comprehensive income exceeded $3 billion.
In June 2003, He Xinguangtong joined BenQ Group.
Release the first titanium mobile phone BenQ M770GT.
Introduced the world's smallest USB spindle wireless network card AWL400 USB.
Leading the industry to launch a full range of liquid crystal displays with a response time of only 16 milliseconds.
In February, BenQ and Philips jointly established "Philips BenQ Digital Storage Co., Ltd.".
In March, the first color folding mobile phone BenQ S830C with an external digital camera was released.
In May, BenQ H200 LCD TV and M770GT mobile phone won the Silver Award for Product Image in Taiwan Province Province.
BenQ DW400A is the first to launch the world's fastest quadruple copy built-in DVD+RW burner.
3. Acer, founded in 1976, is the third largest personal computer brand in the world, with an international management team and adhering to the corporate philosophy of "innovative care". Acer is mainly engaged in the research and development, design, marketing and service of its own brand notebook computers, desktops, LCD monitors, servers and digital homes, and continues to provide users around the world with easy-to-use and reliable information products. In recent years, the growth rate of shipments of personal computer products ranks among the best in the world. In 2007, the total income reached $6543.8+$04.06 billion. At present, there are 5,300 employees worldwide, and the products are sold to more than 654.38+000 countries.
Acer takes "breaking the barriers between technology and people" as its historical mission, adheres to humanized design, and persistently develops "enabling technology" to care for technology. In order to provide consumers with easy-to-use and reliable products, especially for the actual needs of consumers, Acer has successfully developed a simpler and more convenient operation interface, and provided a variety of practical computer setting options, allowing users to easily control the machine and enjoy the fun brought by high technology, thus improving the quality of life.
With its rich accumulation in the IT industry for 365,438+0 years, Acer is in a leading position in product technology and product quality. Aspire, the third generation home computer product launched in 2003, pushed the family model to a new peak; For notebook products, Acer continues to strengthen the development trend of "ultra-thin and ultra-light is the mainstream", and the change of product thickness from 1 yuan coin to 50-cent coin reflects Acer's spirit of "getting what you pay for" and its leading technical strength. In 2007, Acer seized the new demand of consumers: the market separation between home and business notebooks became more and more obvious, especially the products of home and business notebooks were further subdivided in appearance, which really met the new demand of consumers and led the new fashion of science and technology with a brand-new image.
Starting from the second half of 2005, Acer China followed the global footsteps and began to adopt a new distribution model, introducing ingram micro International, Digital China and Lianqiang national distributors, leaving all sales, logistics and capital flow to channel partners, focusing only on product development and design, brand marketing and after-sales service. IT is accompanied by strong brand promotion in channels and IT stores and efficient and pragmatic brand marketing strategies for consumers.
Acer's unique brand-new distribution model, intimate technology and intimate culture have successfully spread the image of Acer brand as high quality, high price, easy to use, reliable and trustworthy to the whole world and deeply rooted in consumers' hearts.
Acer's after-sales service management headquarters in China is located in Shanghai, and its regional management centers are Shanghai, Beijing, Guangzhou, Wuhan, Chengdu, Shenyang, Xi 'an and Hong Kong. * * * There are 32 1 service stations in China, distributed in 2 16 cities. The management team with international management experience and local operation skills leads a team of nearly 100 senior engineers to provide China consumers with "professional, considerate and timely" quality services and solutions through the nationwide service network, including product hardware warranty, technical support, desktop door-to-door maintenance, parts sales, online electronic services, service hotline, ITW (International Traveler Warranty) and so on.
Acer expects to provide China customers with perfect after-sales service through excellent service network management, achieve the best customer satisfaction and enhance brand value.
4. A small valley (with trees in or around it)
In 1984
Michael dell founded Dell Computer Company.
In 1985,
Launched the first self-designed personal computer-Turbo. Turbo uses Intel 8088 processor and runs at 8MHz.
In 1987,
Become the first computer system company to provide next working day door-to-door product service.
Set up an office in Britain and start to expand the international market.
1988
Dell officially went public, offering 3.5 million new shares for the first time at $8.50 each.
On 1989
Introducing the first Dell laptop
On 1990
Set up a production plant in limerick, Ireland, to supply markets in Europe, the Middle East and Africa.
In 1992,
For the first time, it was rated as a global top 500 enterprise by Fortune magazine.
In 1993,
Become one of the top five computer system manufacturers in the world.
Set up offices in Australia and Japan, and formally enter the Asia-Pacific market.
In 1995,
Before the split, the original price of Dell stock was $8.50, which rose to $65,438+000.
In 1996,
Opening Asia-Pacific production center in Penang, Malaysia
Started selling Dell computer products through www.dell.com website.
Pay attention to the network server market.
Become one of the Standard & Poor's 500 companies.
In 1997,
The 1 10 millionth Dell computer went offline.
Before the split, the common stock rose to $65,438+0,000 yuan per share.
Introducing the first Dell workstation system
The online transaction volume increased from $654.38 million per day at the beginning of the year to more than $4 million.
On 1998
Expand production plants in the United States and Europe, and open a production and customer service center in Xiamen, China.
Brief introduction of PowerVault storage system products
On 1999
Open an office in Nashville, Tennessee, USA to expand its business in the United States.
Set up a production plant in Eldorado do Sul, Brazil to meet the demand of Latin American market.
Start the "eSupport-Directly from Dell" online technical support service.
In 2000,
The online transaction volume reaches 50 million dollars every day.
Dell workstation shipments ranked first in the world for the first time.
Start the PowerApp application server
/kloc-0.0 millionth Dell PowerEdge server is offline.
200 1 year
For the first time, it became the computer manufacturer with the highest market share in the world.
In terms of standard Intel architecture server shipments, Dell ranks first in the United States.
Start the PowerConnect network switch.
In 2002
Dell named its Austin Industrial Park Topfer Manufacturing Center in recognition of Mort Topfer's contribution to Dell and society during his tenure at 1994 to 2002.
Dell introduced the first "blade" server Axim X5 to the handheld device market, the standard-based cash register to American retail customers and the 3 100MP projector to the projector market.
Dell sold the second millionth PowerConnect network switch.
American customers choose Dell as their preferred computer system supplier.
In 2003
Dell introduced printers for business users and individual users.
Dell's Dell recycling program enables customers to recycle or donate computer equipment from any manufacturer to charity.
The company officially changed its name to Dell, reflecting that it has developed into a diversified provider of technical products and services.
Dell entered the home appliance market, and the extension of the company's product line provided a one-stop solution for customers' needs.
2004
Kevin Rollins becomes the next CEO of Dell.
Dell announced the establishment of its third American factory in North Carolina.
In 2005
Dell was named "America's most admired enterprise" by Fortune magazine for the first time.
The third American factory in North Carolina opened.
2006
In Dell's history, quarterly shipments exceeded 654.38 million systems for the first time (the fourth quarter of fiscal year 2006).
5. ASUS (from Taiwan Province Province, China)
Asustek Computer is the world's leading provider of 3C solutions, committed to providing the most innovative products and applications for individuals and business users. 1998-2007 was listed as one of the top global IT companies 100 by Businessweek for ten consecutive years, and was rated as the first enterprise quality in Taiwan Province province by the Wall Street Journal.
Technology ASUS-founded in 19, relying on strong scientific research, manufacturing and marketing strength, ASUS has made five outstanding achievements in the world-the shipment of motherboard, graphics card, ADSL MODEM, CABLE MODEM and wireless network products ranks first in the world; Game OEM manufacturing ranks second in the world; Notebooks and optical storage products rank fourth in the world.
In 2007, Asustek won 2568 awards worldwide, and at the same time, Asustek also won top awards in the field of industrial design such as Japan G-Mark Award, Germany iF Award and Germany Red Dot Award. In 2005, ASUS W 1 notebook computer won the Oscar-German iF Gold Award in the field of industrial design at one fell swoop, setting a record for China brand to win the award for the first time in the past 50 years, marking that China's industrial design strength has reached the world leading level.
Humanistic ASUS-ASUS's business philosophy is: cultivate, cherish and care for employees, so that ASUS people can exert their greatest potential; Adhere to the right path of honesty, diligence, respect for this and pragmatism; Endless pursuit of the world's first quality, speed, service, innovation and cost; Become a world-class green high-tech leader and make a real contribution to the human social environment.
Adhering to this concept, ASUS fully pours humanistic elements such as fashion, portability, ease of use, environmental protection, energy saving and harmony into every ASUS product, and passes this humanistic care to every ASUS user through the product.
ASUS is a public welfare-based on product design, ASUS has also made remarkable achievements in many fields, such as electromagnetic radiation, ergonomics, energy saving, electrical safety, resource recovery, and harmful substance control. Under the strict requirements of six international electromagnetic wave laboratories invested heavily, ASUS is the first notebook computer manufacturer in the world to obtain TCO'99 environmental certification, and also the first notebook computer manufacturer in China to pass the EU RoHS environmental certification.
In addition to the product itself, ASUS provided huge assistance to the tsunami-stricken areas in Southeast Asia and sponsored "River Tour-Environmental Protection China"? In 2005, public welfare activities such as "Yellow River Tour" and "Blue Sky Love Plan" actively helped China people to explore scientific research activities such as "7+2" and "Xuanzang Road" and paid attention to vulnerable groups such as "Magic Bean Baby" and poor students in the west. As a strategic partner of China mountaineering team, science and technology help climbers to pass the torch to the top of Mount Everest; He donated more than RMB160,000 to the "5. 12 Wenchuan Earthquake in Sichuan", and his careful examination and sincere assistance in improving the people's livelihood environment never stopped.
Nowadays, with the world's top scientific research and manufacturing strength, ASUS computers completely cover all products such as notebook computers, easy PCs, PDA portable computers, motherboards, graphics cards, servers, optical storage, monitors, network communications, mobile phones, digital homes, etc. Established branches in more than 40 countries and regions around the world, with more than100000 employees; Two R&D and production bases, Suzhou and Shanghai Nanhui, have been established in Chinese mainland, among which Suzhou Science and Technology Park has become the top five in China's import and export with strong production capacity; The sales platform covers seven regions of China, namely North China, East China, Central China, South China, Northeast China, Northwest China and Southwest China. * * * will present ASUS's high-quality products, innovative technologies and touching services to every consumer in China.