What does marketing consulting mainly do?

The main contents of marketing management consulting:

① Sales organizational structure: organizational construction and division of labor; Market positioning and regional division; Manpower demand and staffing; Job responsibilities and quality requirements;

② Team management mode: the target management mode of team and individual; The daily management mode of organizations and individuals; Market information and customer management mode; Experience replication case sharing management mode; The design and management mode of customer trading strategy; Human resource management mode of grafting industry; Management mode of not being eliminated and performance is king;

③ Benefit distribution mechanism: double floating performance management mode; Scientific sales commission mechanism;

④ Team incentive mode: champion scheme of sales, payment collection and customer development week; Sales, collection and customer development of various monthly champion programs; Various morale incentive measures and plans; Job promotion plan;

⑤ Sales mix strategy: market positioning and implementation; Brand positioning and planning; Brand promotion and implementation; Design and implementation of "VI" system; Implement product positioning and project research and development plan, reflecting product advantages; Plan and implement reasonable positioning of price, quality, cost and delivery date to expand competitive advantage; Channel positioning and development management; Channel integration and innovation; Plan and implement product promotion meeting; Distribution and management of sales network; Formulation and training of shopping guide manual; Determination and optimization of dealer management and standards; Network promotion and sales platform construction; Promotion planning and market-driven scheme implementation; Systematic planning of market and customer research strategy;

⑥ Talent training mechanism: sales team professional skills training program; Sales team business negotiation training program; Product knowledge training plan of sales team; Marketing analysis training plan of sales team; Sales team customer analysis training plan; Sales team customer management training program; Intelligent management training scheme for sales team; Training scheme for echelon construction of sales team;

⑦ Customer service mechanism: introduce customer classification management mode; Implement customer policy management mode; Import the customer file management mode; Introduce intelligent management mode; Import customer analysis management mode;

⑧ Corporate brand image: the planning and formulation of sales manuals; Planning and production of enterprise propaganda film; Planning and modification of enterprise website; Planning and formulation of product manuals; Planning and implementation of outdoor advertising; Network advertising planning and implementation; Video advertising planning and delivery scheme implementation; Media advertising planning and implementation;

Pet-name ruby marketing expense control: scheme budget management mode; Travel expenses management mode; Management mode of hospitality; Agency fee management mode;

Attending sales process system: market analysis management system; Sales forecast management system; Customer service management system; Customer complaint handling management system; Sales order management system; Sales quotation management system; Customer classification management system; Customer development management system; Business trip management system; Sales expense management system; Management system of payment recovery; Dealer management system; Exhibition hall management system.