First, search engine keyword optimization.
According to the characteristics of their own products, select relevant keywords and optimize search engines, so that keywords can get a good ranking in major search engines, thus obtaining targeted user traffic. Search engine keyword optimization is divided into paid optimization, that is, keyword bidding ranking, artificial technology optimization and artificial technology optimization. It takes a long time to get a good keyword ranking, unlike keyword bidding ranking, you can get the desired ranking position after paying. Search engine optimization, generally in the construction of the website at the same time to carry out related operations.
Second, friendship links
This method is also the most commonly used promotion method in network promotion. First of all, according to the nature of the website, select some related e-commerce websites and websites frequented by users for friendship link exchange. Its functions are: firstly, it can improve the popularity of products and bring effective users through link exchange. Second, it can improve the weight of websites and improve the ranking of product keywords in search engines. Generally, most new websites choose to buy high-quality links to enhance the weight and PR value of the website.
Third, soft news media hype
The purpose of news media hype is to improve the popularity of products or websites in the industry, so that more people can be familiar with and understand this product and become their own users. If it can be published on Netease, Sina, Sohu and other portals, it is definitely the best choice. Well-known vertical portals are also good. It is best to choose Baidu News Seed Station. There are also many companies or individuals who specialize in writing and publishing press releases. According to the author's understanding, the lowest price of pure writing starts from 200 yuan, and writing and publishing costs thousands of dollars, which is related to the number and type of publishing media.
Fourth, promote the soft forum.
You can write some posts posted on forums according to the characteristics and effects of products, or write such posts from the perspective of consumers. This requirement is much lower than that in the above press release. You can appropriately increase the wording of the advertisement and attach some product pictures, depending on the content of the article. In the choice of forums, there must be people with high popularity and quick updates. This also applies to SNS websites, which are published in the form of logs at SNS stations.
Popularization of verb (abbreviation of verb) Q&A website
This method is simple and practical for the promotion of Q&A websites. Several popular Q&A websites are Baidu Know, Sina Love Ask, Yahoo Knowledge Hall, Soso Ask, Qihoo and so on. You can take the initiative to answer other people's questions, but you'd better choose questions that match your product information. Or ask yourself and answer yourself, and the title description must bring the keywords of your own product.
Sixth, cooperate with B2B, C2C online stores and advertising alliance.
Nowadays, online shopping has also become a fashionable way of shopping, which is safe, convenient and fast. The way is to contact several mainstream C2C business platforms such as Baidu, Taobao, Tencent and Dangdang. Open a shop or seek an agent on these platforms.
B2C Mall can cooperate with advertising alliance in the mode of CPS. The method is that after you register in advertising alliance, you submit the product information to advertising alliance Platform. They will discuss the cooperation mode with you according to the product characteristics, that is, account opening fee, monthly service promotion fee and commission. This model is that advertising alliance advertises products to some cooperative website owners. Users use advertisements on the main website of the website. After consuming your products, you pay the corresponding commission. For advertisers, this mode of cooperation is very effective. There will be no fraud. Pay according to actual effect.
You can become a member of several major B2B e-commerce platforms and publish the supply and demand information of your products. The membership price of Alibaba should be 2800, and HC should be lower.
Seven. Promotion of website navigation station
Website navigation promotion is also a method that many enterprises and webmasters want, but now good navigation stations need to be charged. Unless your website is one of the best in the industry, it is possible to get free inclusion. You can also start small. If it can be included in hao 123, it is worthwhile to spend some money.