The main operation work can be divided into the following parts:
I. Content Operation
Now is the information age, and content has become the core point of operation. Whether it is new media operation or other promotion channels, it is necessary to present product content based on content, and create value and user activity through original creation, editing, organization and other means, so as to improve the value of Internet products and make users have a certain stickiness to products.
The content operation in the new media operation is generally divided into two forms, one is original, that is, the original content is directly output, and the other is pseudo original, which edits, integrates and optimizes the high-quality content generated by users. But no matter what kind of content, it needs to be developed and studied around the needs of its own products and target audiences, and directly hit the pain points of users.
Second, the user operation
The ability that users must have in operation is the thinking of users. Only by real-time empathy and understanding the needs of users can we manage users well. The customer is God. In the field of network marketing, users are also the core part of supporting the company's operation. Therefore, user operation also plays an important role in new media operation.
Third, product operation.
The main core point of attracting users is the product, and the output content also needs to revolve around the product, so product operation is also very important. Product operation needs a complete operation process, including product planning, product model, product testing, product launch, data feedback and periodic improvement. The process of product operation is closely linked, and the difference of any link will lead to unsatisfactory results of product operation, so in the final analysis, product operation must pay attention to details.
Four. Active operation
Without activities and fans, there must be a good planning case behind a perfect activity. Planning case can plan activities in advance and sort out the process of activities. At the same time, a planning case is also for leaders to show their colleagues the purpose and feasibility of this activity. Without some corresponding activity planning to attract, it won't attract much attention. Therefore, new media operations need to achieve product exposure, sales transformation, user innovation and other purposes through different activities. Activity operation does not need to be limited to online, but also needs to be transformed from online to offline.
Data analysis of verb (abbreviation of verb)
By analyzing the data, we can know the user's situation and the data of a product in real time, plan and manage a product according to the data, and formulate corresponding new measures and strategies.
The operation of new media needs time to test the work effect, and it needs continuous operation, so it can't have immediate effect, so it needs care and patience to operate new media.