Second, Alibaba adopts a localized website construction method, and adopts local languages for different countries to make it easy to read. This convenience and affinity organically integrate the markets of various countries. Alibaba has established and operated four interrelated websites: an international website in English, which provides professional services for businessmen all over the world; Simplified Chinese China website, mainly serving the Chinese mainland market; The global traditional Chinese website serves Chinese businessmen in Taiwan Province Province, Hongkong, Southeast Asia and all over the world. Korean website for Korean users. In addition, Japanese, European languages and South American websites for the local market will also be launched soon. These websites are linked with each other and their contents blend with each other, providing members with an integrated international trade platform.
Third, at the initial stage of the website, the entry threshold for members is lowered, and the registered users of enterprises are attracted to log on to the platform with the free membership system, thus gathering business traffic and activating the market. While browsing information, members also bring a steady stream of information and create unlimited business opportunities. Alibaba members are mostly small and medium-sized enterprises, and the free membership system is the most important factor to attract small and medium-sized enterprises. In the increasingly complex and fierce market competition, small and medium-sized enterprises certainly refuse to miss this low-cost opportunity and seize business opportunities by using the online market. Large and small enterprises are active in the online market, which in turn brings various supply and demand to Alibaba and expands the online trading platform.
Fourth, Alibaba provides quality market services for its members through value-added services. On the one hand, value-added service strengthens the service function of this online trading market, on the other hand, it enables the website to realize direct profit through various ways. Although Alibaba does not charge members at present, its website is profitable at present. Alibaba's profit columns mainly include: China suppliers, design company websites, online promotion projects, and integrity. Through Alibaba's trading information platform, China suppliers provide China businessmen with special inquiries from international buyers from various countries. Customers can entrust Alibaba with a one-time investment to build the company's website. This project is mainly aimed at Alibaba, helping enterprises to establish websites with independent domain names and link with Alibaba. Online promotion projects consist of mail advertisements, banner advertisements, text links and module advertisements. E-mail advertisements are inserted into the advertisements of merchants through the latest express mail sent to merchants every day on the website; Text Links Place advertisements in text links. The newly launched Cheng Xintong project can help users understand the credit status of potential customers and find real online trading partners. To carry out the certification of authoritative credit institutions and confirm the legality of member enterprises and the business identity of contacts; Show the company's certificates and honors, and use the praise of business partners to become the best proof of the company's strength.
Fifth, moderate but relatively successful market operations, such as Forbes Select, have enhanced Alibaba's brand value and financing ability. Alibaba formed an alliance with Softbank, a Japanese Internet investment company, and invited Sun Zhengyi, CEO of Softbank and Asia's richest man, as Alibaba's chief consultant, and invited Peter, former director-general of the World Trade Organization and current chairman and president of Goldman Sachs International Group. Sutherland served as a special adviser to Alibaba. Through various successful publicity operations, Alibaba has been selected as one of the best B2B websites in the world for many times. On June 5438- 10, 2000, Alibaba was awarded the "Best Trade Network" by the first China Top 100 Brand Website of the 2nd1century.
With its feasible and convincing business model, Alibaba is in a leading position in the fast-growing e-commerce market and has successfully built a classic online trading market.
Alibaba will include functional modules such as online settlement and logistics distribution in its future expansion plan, rather than as the current platform task. At present, China's e-commerce network payment, distribution system and security certification system are still far from perfect. Network security is not guaranteed, the level of logistics modernization is low, and electronic money is not popularized. It takes time to establish and improve direct transactions on the Internet and to pay and collect fees through the connection with the financial network in the course of trade. In China, a country that needs face-to-face transactions to feel more at ease, the trust of buyers and sellers and the security of payment methods are not high. Therefore, online inquiry and offline transaction can be adopted to avoid unnecessary troubles.
Alibaba has positioned the market opportunities for small and medium-sized enterprises. China is a fast-growing market. Small and medium-sized enterprises are large in number, widely distributed, with great potential and rapid growth, and are an important force in the whole social and economic life. The total industrial output value created by small and medium-sized enterprises in China has accounted for 60% of the total industrial output value of the whole society, and profits have also accounted for 40%. Because there is not much red tape, small and medium-sized enterprises are quick to respond, sensitive to action and easy to accept new things. 85% of online merchants in China are small and medium-sized enterprises, which is different from that in the United States, where the mature market is dominated by large enterprises. In China, if you want to make a breakthrough in the field of e-commerce, you can't completely copy the practices of Europe and the United States, but should adjust measures to local conditions according to the actual situation. Grasp the small and medium-sized enterprises, and large enterprises will naturally come. Because large enterprises rely on small and medium-sized enterprises to feed! Just as Alibaba is positioned to provide services for small companies or small wholesalers. It is this strategy that makes Alibaba rapidly develop into a big market with thousands of businessmen from more than 190 countries and regions buying and selling all kinds of goods.
Alibaba advocates formulating market access rules from low to high. At present, it is still advisable to implement a free membership system to attract business users to participate in the online trading market as much as possible. For the trading platform, in order to ensure the sincerity of both parties and the growth of the platform itself, members who access the network can be charged a certain membership fee. For most enterprises, it is unacceptable to pay without actual benefits. This made the trading platform website lose a game in popularity gathering. However, the key of online trading platform is customers and popularity. At present, e-commerce among enterprises is not popular enough in China, and small and medium-sized enterprises have not joined the ranks of e-commerce because of financial problems or not realizing the great potential of e-commerce. If we set up an access mechanism with complicated rules and high technical requirements, it is nothing more than rejecting customers. For small and medium-sized enterprises to participate in e-commerce, we must gradually guide them to realize that compared with the benefits that can be brought by participating in the online trading market, the investment in e-commerce between enterprises is negligible. At present, Alibaba in China should still implement a free membership system and related services to attract corporate members to join. Free membership doesn't mean no profit. By providing virtual trading places and formulating norms and mechanisms for member users, market operators gradually become the makers of industry rules, greatly enhancing the influence of the industry and making profits by providing various value-added services.
On the other hand, in the initial stage, Alibaba encouraged small and medium-sized enterprises to join for free, which reflected the principle of open and fair competition in the online trading market. In the future, with the popularization of e-commerce technology, Alibaba will gradually raise its own technical barriers and require enterprises entering the online trading market to obtain certain qualifications. This qualification is that an enterprise must first have a qualified electronic production management system, and this system can seamlessly connect with external information flow, so as to realize the integration and informatization of the whole process of production, procurement and sales. The setting of market access rules for online transactions must follow the law from low to high, so as not to scare away customers.
Alibaba has established various auxiliary services to realize the value-added of the website and advertising revenue. The online trading market can provide consulting services such as policies and regulations, customs declaration, commodity inspection, shipping, insurance, import and export business and foreign exchange. , enrich the market intermediary function and realize the value-added benefits of the website.
In the process of information network globalization, China e-commerce websites must grasp China's unique localized competitive advantage resources, and the mode of combining information service with local characteristics can be more vital and have a better chance of winning the favor of overseas capital markets.