After the release of vehicle information on major used car platforms, some used car dealers have called Bian Xiao for consultation. One of them left a deep impression on me. After learning that it is a 20 17 model, the first sentence is that the price of more than 70,000 is high, and this car is now old. Bian Xiao said that it was at least 1.5T four-cylinder engine +6AT gearbox, and its stability and reliability were excellent. Moreover, it only drove more than 20,000 kilometers and the car was in good condition.
Dealer: The car is getting better and better. You can't look at this car now. How much is a new car?
Bian Xiao: But now it's all three cylinders, and many people still can't accept it. They definitely prefer the four-cylinder model.
Dealer: No problem with the third cylinder. There is no problem for car companies to come out, otherwise the car companies will be finished. Just like mobile phones, the new models are all good.
Bian Xiao:? Fox now sells one or two thousand cars a month. Can't you prove that the three cylinders are not popular?
Dealer: Yes, your car with poor sales is a niche car, and the insurance rate is not good. You must be cheaper. ...
The first reaction was that life was hard, and car dealers were skilled in bargaining and could pick up anything, which forced them to gain the upper hand. Funny, I can't help feeling that in more than two years, a generation of classic Focus has become a niche car?
Look at the sales of Fox in August, with monthly sales of 18 14 vehicles, ranking 85th in the car list. Red Flag H9 sold 13 18 vehicles a week. What level? By 8 months, Fox has sold 2 1347 vehicles, with an average monthly sales of more than 2,000 vehicles. It seems that it really belongs to the niche model camp.
However, it goes without saying how brilliant the fox used to be. About 20 13 sold more than 20 thousand a month, and it is still vivid. Now that the opponent is getting stronger and stronger, Fox has become a "niche model" on the list, which is really embarrassing.
Cars are getting better and better, and new ones are always better than old ones. For example, the fourth-generation Fox and C2 platforms gave it a wheelbase of 2705mm, and also gave it a panoramic sunroof and 8AT with high-profile models, as well as knob shifting and optimized center console design. These are the main points.
Bian Xiao's car was bought at the rear of the previous generation, with a wheelbase of only 2648mm, which is not excellent, but two trips are enough. Martin's face is still a classic element, and it is more classic without increasing the size. The important thing is that the previous generation of cars had at least four cylinders. We don't comment on the quality of the three-cylinder engine, but it can be seen from the restart of the four-cylinder engine of Yinglang and Mai Rui Bao XL that at least the public still has doubts about the three-cylinder engine.
Of course, Fox's defeat was not entirely due to the three-cylinder engine. As early as 20 17, fox had this symptom, and its monthly sales volume has fallen sharply. Some people wanted to wait for a new car. After all, four generations of Fox have kept consumers' appetite for more than a year, and it is difficult to give birth. It is not excluded that many people switch to other modes.
It was more because the Ford brand at that time did nothing for many years, and kept on living on its laurels, and the modified models did not fit the hot spots of the times. The design of the center console occupies the front legroom, and the materials and workmanship are not up to grade, which is slightly inferior to the competing products of the same level at the same time. Fox is not the only one. Forex, Mondeo, Taurus and other products have suffered such losses and are gradually replaced by competing products. Fortunately, Ford has stopped loss in time, launched the 330 plan, and the models such as Explorer Sharp went on the market, which also boosted brand sales to some extent. What will happen in the future will take time. But as the owner of Fox, I still hope to see the day when it turns over. ...
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.