Through the consultation of users in comments, we can induce them to communicate by private message, and send their contact information to each other by private message.
In addition, in the comment area, you can also reply the contact information directly in the comment area with homophonic words. For example, the premise of Gavixing-Ilsansi is that consulting customers have high IQ.
So generally speaking, individuals still suggest that it is best to direct the consulting users to private messages.
② Secondary shunt
What is secondary diversion? It is to induce consulting users to realize outside the "Little Red Book" platform. For example, a user asked: _ What brand of leg cream is used? Can you tell me?
This kind of users can use the secondary diversion to directly tell each other the brand name.
However, to operate this drainage method, there is a premise that the other party searches for your brand name through Baidu, Taobao or other platforms, which is your own shop or platform, so as to form the effect of realizing yourself.
On the contrary, it is hard to please yourself by making wedding clothes for others!
Therefore, the drainage method of Xiaohongshu only needs to follow the above three steps, and optimize the implementation details in the operation process to attract accurate and high-quality potential buyers.
The management of Xiaohongshu is much stricter than the pomelo platform shared before, but it is for this reason that the female group on Xiaohongshu is more accurate and of higher quality.
Before operating the drainage of Xiaohongshu, it is recommended to plan the content in advance, so that the whole drainage process can run smoothly and orderly, and continue to bring high-quality traffic to itself.
If you really don't know how to plan the content, go directly to Xiaohongshu, choose 3~5 powerful peers and refer to their content to plan the routine. Then, just do it yourself and optimize it in the process.
Drainage didn't work well at first, so it was difficult. But once you master the rules skillfully, the effect will surprise you.