A trademark is a unique symbol to identify a brand or company. Designing a successful trademark needs to consider many factors, such as the value of the brand and the company, the business field, the audience characteristics and so on. Let's talk about the main points that should be paid attention to when designing trademarks.
Fully understand the brand
Before starting to design trademarks, designers must fully understand the brand and its key points, and in turn consider the impressions and associations generated by users according to the events in sensory cognition reality. Therefore, in the discovery stage before design, it is very important to fully understand the needs of target users and the overall plan for the rapid growth of enterprises for accumulating better execution.
Positioning and target audience
Study the acceptable range of the brand and find the taste that meets the product positioning. Understand the preferences and preferences of the target audience and determine their main values and roles. For example, for some consumer markets, younger and newer aesthetic customers need to be considered; For the aristocratic field, we need to consider a simpler and more classic way. When choosing graphics and color schemes, they should correspond to the target audience.
Design signs that are easy to identify and simple.
A good trademark should be easy to identify and remember. It needs to inspire the trust of the target users and win the hearts of the people while showing its role. Therefore, designers should try to restrain some design styles that are too gorgeous and complicated or contain too much detailed information. Trademarks should be tested by violence, so that a large number of real consumers can see your trademarks and ask for their feedback.
Choose the appropriate color scheme and font type.
Color matching and font style are also very important, which can make the trademark image more acceptable. Each trademark usually needs the collocation of main colors to clearly show the characteristics of the selling point or express some emotion. In addition, when using font files, we should choose fonts that are easy to read and relatively simple and standardized, so as not to hinder users' cognitive impression of the brand itself.
Refer to good trademark design cases
Finally, designers can refer to successful trademark design cases in the market, not only can master certain design essentials through these cases, but also can better understand the trend and trend of the industry and avoid repeated design without innovation.
In a word, trademark design involves many details and factors, which may lay a good foundation for the company's long-term brand image. Therefore, in the process of trademark production, we must consider many factors in all aspects and constantly try to optimize them in order to obtain a beautiful logo closely related to the company's business.
Zhonghui Design Original Trademark Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.