When filling in the college entrance examination, what is the major of market res
When filling in the college entrance examination, what is the major of market research and statistical analysis, what is the direction of employment, and what to study mainly are issues of great concern to the majority of candidates, parents and friends. The following is the related introduction, hoping to help everyone.
1, culture target
This major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, and has a solid scientific and cultural foundation and knowledge of market research, statistical analysis, investigation report writing and related laws and regulations. It has the ability to carry out market research, data analysis and consulting services, and has the craftsman spirit and information literacy, and can be engaged in investigation scheme design, questionnaire design, data collection, data sorting and analysis, investigation report writing and consulting services.
2. Employment direction
Positions (groups) such as market research, project execution, supervision, data processing, data analysis and information consultation in various industries and fields.
3, the main professional ability requirements
Have the ability to skillfully use a variety of survey methods and related survey tools or software to conduct market research;
Have the ability to design basic investigation plans and questionnaires;
Have the ability to use office software, professional analysis software or big data related software to clean, organize, analyze and visualize survey data and extract valuable information;
Have the ability to use statistics and economics knowledge for data analysis and basic prediction;
Have the ability to carry out survey projects, control project quality and supervise and manage project progress;
Have the ability to translate and write investigation and analysis reports and provide basic consulting services;
Have awareness of data security such as statistical investigation and data analysis, master statistical laws and regulations related to professional activities of this major, and abide by statistical professional ethics and code of conduct;
Good oral and written skills, communication skills and teamwork skills;
Have the ability of inquiry learning, lifelong learning and sustainable development.
4, the main professional courses and practical training
Professional basic courses: statistical foundation, statistical laws and regulations, accounting foundation and practice, economic foundation, office software data processing, consumer behavior analysis, Python programming foundation.
Professional core courses: market survey and forecast, survey scheme and questionnaire design, consumer psychology foundation, statistical analysis software application, Python data analysis, survey report writing, market survey project implementation and management.
Practice and training: according to the real professional scene or work situation, conduct on-campus and off-campus training such as market research, data analysis and investigation report writing. Internship in various market research enterprises or research institutions.
5. Examples of professional certificates
Vocational qualification certificate: statistical professional and technical qualification
Vocational skill level certificate: data analysis and data collection of e-commerce
6. Examples of continuing majors
Example of Continuing Higher Vocational Undergraduate Major: Marketing
Examples of continuing undergraduate majors: statistics, applied statistics, economic statistics, and marketing.