On May 2 1, the website information of Shenzhen Municipal Market Supervision Administration showed that Changan Peugeot Citroen Automobile Co., Ltd. (referred to as "Changan PSA") had been changed to Shenzhen Baoneng Automobile Co., Ltd., which meant that Changan PSA was officially renamed as Baoneng Automobile. After the change, the investors are Baoneng Automobile Co., Ltd., a wholly-owned subsidiary of 100%, and Shenzhen Qianhai Ruizhi Investment Co., Ltd. (referred to as "Qianhai Ruizhi" for short), that is, the joint venture company is changed to Baoneng sole proprietorship, the legal representative is changed from Zhu Huarong to Sun Li, vice president of Baoneng Investment Group Co., Ltd., and all the main members of the new company are updated to members of Baoneng Automobile Department.
Changan Peugeot Citroen, which is mainly based on the high-end DS brand of French cars, has been established for 9 years and has become history. 2019165438+1On October 29th, the French automobile manufacturer PSA announced that it planned to sell 50% of the shares of Changan PSA, a joint venture with Changan Automobile. Earlier, Changan Automobile has announced that it will sell 50% of the shares of Changan Peugeot Citroen Automobile Co., Ltd. ..
It is reported that among the 50% Changan PSA shares previously listed for sale by Changan Automobile, the transfer reserve price is only 65.438+63 billion yuan. However, since 20111,Changan has joined hands with PSA Group to establish Changan Peugeot Citroen, and Changan Group has invested a total of 3.8 billion yuan in it, which also means that Changan Automobile has accumulated a loss of 2.2 billion yuan. Sell even if you lose money. Changan's determination is because you really don't want to fill the pit again. Since DS was made in China, the cumulative sales volume is less than 65,438+10,000.
The bleak sales brought losses to the enterprise. Changan Peugeot Citroen lost 870 million yuan in 20 18 and 200 million yuan in the first three quarters of 20 19. Over the years, Changan Peugeot Citroen has accumulated losses of 49 1 100 million yuan.
It is worthwhile to win a high-end brand of French cars with 65.438+63 billion yuan. Previously, Baoneng had already won the loss-making Qoros car from Chery.
Rising in the special zone, Baoneng is ambitious with the development of real estate, insurance and automobiles. However, because of the word "barbarian" and the Vanke and Gree incidents, Baoneng's reputation is really not very good. But Yao Zhenhua, the helm of Baoneng, needs to be rearranged. Starting with the cars in the trough period is the investment direction that Baoneng repositions.
20 17 12 2 1, Baoneng announced that it would delist 25% of its shares from the Yangtze River Equity Exchange. With the gradual expansion of value-added share, Baoneng's current share in Qoros has reached 63%.
What's Guanzhi like after Bao Neng took over? It's really not so good. In 20 19, Qoros only sold more than 20,000 vehicles. According to the data of the Federation, in 2020, the brand sold less than 500 vehicles in the first quarter. For an automobile brand, such sales volume means a serious loss.
A loss-making Qoros car pit has not been filled yet, and now it has taken over the loss-making DS car. Can Bao be an addict?
Not exactly. In the business direction of Baoneng, don't forget real estate. Entering the automobile industry, the layout of Baoneng's car-making base far exceeds the automobile itself.
201710/9. Baoneng signed an agreement with Fuyang District Government of Hangzhou, Zhejiang Province on purchasing 3,000 mu of land to build a production base with an annual output of 300,000 new energy vehicles. Previously, Baoneng had signed a 500,000-vehicle manufacturing base agreement with Yunnan Kunming Yuzhong New District. On March 24th, 20 18, Baoneng signed a cooperation agreement with Xixian New Area to invest 40 billion yuan to build a new energy vehicle production base and Baoneng Automobile Innovation Research Institute.
20 18 10, Baoneng signed a series of investment cooperation agreements with the Kunshan Municipal People's Government in Suzhou, and will invest 1000 billion yuan to establish an automobile industry base in Kunshan in the future;
20 19 February, the centralized groundbreaking ceremony of Guiyang 20 19 industrial project 1 was held at the main venue and 13 sub-venue of Baoneng New Energy Automobile Industrial Park at the same time, with a total investment of 164 billion yuan.
After winning DS, Chang 'an Peugeot Citroen Shenzhen Factory has three plots of land, namely, vehicle, R&D and logistics, all of which are industrial plots, totaling 6,543.8+0.37 million square meters. In addition to the control right of Shenzhen factory and vehicle production qualification, Baoneng has a large area of industrial land available for use.
Through the acquisition of automobile brands, Baoneng has reserved nearly 10,000 mu of industrial land. In order to win these lands, only the cost of low-cost acquisition and the investment promised verbally were paid.
Therefore, the eyes of the rich have definitely reached the realm of "seeing mountains instead of mountains", and the meaning of drunkenness is not wine.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.