As the saying goes, "seeing is believing", because you don't touch the real thing, you can only understand it by imagination, and then outline the overall appearance in your mind, so it is easy to differ from the real appearance.
In most cases, the promotion of soft text is based on the content of words, so users often encounter the situation that they can't outline the whole face in their minds through words.
In this way, the propagation speed naturally cannot be improved.
Therefore, it is necessary to create a concrete image so that users can outline the overall appearance of the product at a glance. Because concrete faces are more likely to have an effect on people, concrete images will enter people's brains more easily than abstract words, and will be more easily understood and accepted.
For example, the product is a bowl of fresh meat wonton. If you list the ingredients and characteristics of this bowl of wonton, just like the product brochure, it will definitely turn your stomach. But isn't it more attractive to describe a scene of eating this bowl of wonton, from its skin and stuffing to the soup, ingredients and hot air?
2. Hide suggestive content
People can be very diligent or lazy, so lazy that they don't take the initiative to do many things without reminding. But the reminder should not be too direct, otherwise it will arouse rebellious psychology-why do you want to do this when you have nothing to do?
Therefore, if you want to promote the spread of information, you must know how to bury suggestive content in appropriate places.
Of course, it doesn't have to appear in the case. If it is a story, it can appear in a plot of the story. That is to say, it needs to be buried properly according to the specific soft text type.
3, highlight the correct feeling
There are thousands of similar products in Qian Qian in the market, and there are countless soft articles promoted in the same period. Faced with this dazzling array of product information, in fact, many times people don't know who to choose, as if they can choose anyone.
At this time, when users see your figurative soft text, the balance in their hearts will tilt towards you. But that doesn't mean you're completely biased. What if you see another soft article that is also figurative at this time?
So strike while the iron is hot. On this basis, it is necessary to highlight the feeling of "right" and convince users that choosing your product is correct. At this time, it is necessary to briefly introduce the "no one has me" of their own products, reflecting the biggest pain point that can help users solve. In this way, it is easy for users who accept suggestions and approve products to have independent communication behavior.
The promotion of information dissemination has a very important influence on the realization of the ultimate goal of soft text promotion. But if you want to get an effective promotion, you must do the work and preparation you want. Among them, it is very important to shape the specific image, bury the implied content and highlight the correct emotion.
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