I want to open a store selling computers and peripheral products in my hometown city, and I want to ask you about the location and purchase of the store.

In fact, site selection and stock purchase are not issues you should care about. The digital industry is a relatively transparent industry. If you want to face the mass consumption directly, you should always be ready to find your guests. He may be more professional than you. Before he came, he might have searched the price of what he wanted to buy. If your price exceeds 5 to 15%, he may not be interested in buying things here.

But since you asked, I'd better tell you something.

If you want to open a shop selling computers and peripheral products, it depends on the main customers you are facing. If you have a big customer in a school, unit or enterprise, you will definitely let them buy most of the things in your store. On the one hand, if you want to leave this unit, you can stay away from the street, but you must have a storefront. Don't be too shabby If you just want to be an ordinary storefront with passers-by as the main consumer group, you should be closer to schools, institutions and commercial streets in the site selection, so that people passing by these places will be more likely to have demand for your products.

As for the purchase, I don't recommend you to go to Beijing or Shenzhen to purchase. On the one hand, the price difference is less than 10%, but the cost is not only the purchase price, but also the logistics. If you can make logistics very low, I can tell you that Shenzhen is more cost-effective, but there are too many merchants, and many good products and refurbished products repaired by manufacturers flow into the market. This is not a good choice if you are not local.

If your store is not in a big city, the sales volume may not be large, and you won't buy a lot at a time, so the logistics cost will be higher. Whether you buy from Beijing or Shenzhen, it may not be as cost-effective as buying from the nearest provincial capital city.

In short, the choice depends on your main customers. Remember to add the logistics cost to the purchase. Also, you may occasionally have to communicate with the merchants who purchase goods. You can't always let others deliver goods, and you never care about the source of goods. You should keep a certain frequency of face-to-face contact with the merchants, starting with more frequent ones. In the future, you may meet them quarterly or semi-annually. Therefore, in addition to logistics, the cost of your own business trip should also be included, and you must be cautious in doing business.