In the marketing system, public relations is the only tool used by enterprises to build public trust.
It is a state in which any enterprise or individual is in a state of public relations.
It is also an activity. When an industrial and commercial enterprise or individual consciously takes measures to improve and maintain its own public relations, it is engaged in public relations activities.
As a part of the long-term development strategy combination of the subject of public relations, the meaning of public relations refers to this management function: evaluating the public's attitude, confirming the policies and procedures of individuals or organizations in line with public interests, formulating and implementing various action plans, improving the subject's visibility and reputation, improving the image, and striving for the understanding and acceptance of the relevant public.
Their communication skills and ability to maintain relationships are higher than ordinary people; Secondly, no matter where you are, you need to negotiate with all parties at a higher strategic level with professional knowledge reserves and hot topics.
Extended data:
The relationship between public and private sectors originated in the United States, which is the inevitable product of the comprehensive effects of cultural, political, economic and technological conditions at that time.
First, as far as cultural conditions are concerned, it has experienced the transformation from "rationality" to "humanity". Respect for human nature, respect for personal feelings and dignity, and open culture are the soil for the breeding and growth of public relations.
Second, as far as political conditions are concerned, democratic politics has replaced authoritarian politics. Although capitalist political democracy has great historical limitations, it promotes the democratization of political life and creates important conditions for the emergence and development of public relations.
Third, as far as economic conditions are concerned, the market economy has replaced the natural economy, and the change of economic activity mode will inevitably bring about the development of public relations concept and practice. This is the basic condition for the emergence and development of public relations.
Finally, as far as technical conditions are concerned, mass communication transcends individual communication. With the development of science and the rapid and extensive development of various mass media, the emergence of "global village" provides the possibility for people to conduct large-scale exchanges and provides the necessary technology and methods for the emergence of public relations.
It is precisely because of the prosperity of human culture, the in-depth development of democratic politics, the development of market economy and the increasing popularization and improvement of mass communication technology at the beginning of this century that the brand-new science of public relations stands out.
Baidu Encyclopedia-Public Relations