Successfully compiled the feasibility report of Jiangsu Nantong xxx advertising media company! The main business of the client company is: business printing, indoor and outdoor, network and so on! Yuan Zhe's report mainly investigates, demonstrates, evaluates and analyzes the project from the aspects of market and sales, construction scale and products, site selection, supply of raw and auxiliary materials, technology, equipment selection, personnel organization, implementation plan, environmental impact, investment and cost, benefits and risks, and financing. And on the basis of experts' research experience, scientifically predict the possible financial, economic and social impacts after the completion of the project to ask whether the project is feasible.
Yuan Zhe Consulting also has rich experience in energy, chemical industry, IT Internet, food and beverage, tourist hotels, real estate, 3G, catering, beauty salons, textiles and garments, hardware and building materials, retail logistics, automobiles and parts. Yuan Zhe has been paying close attention to the development of China's industrial economy for a long time, providing comprehensive and systematic services to customers!
Three, the advertising company's business projects and economic situation analysis.
1. The department set up by the advertising company.
1), advertiser business department. Business scope: advertising design planning, print advertising production design, VI design; Media advertising agency; Design and production of outdoor advertisements (including window, poster, light box, street sign advertisement, etc.). ); Interior decoration design and exhibition advertising design; Various color black and white printing services; Production and release of TV advertisements and electronic network advertisements, etc.
2) Public relations training department: responsible for the company's business contact and customer emotional communication, as well as personnel training, management consulting, market research, information consulting, public relations planning and marketing planning of various enterprises. Coordinate social affairs inside and outside the company and create a good environment for the company's development.
3) Cultural Exhibition Department: responsible for liaison, planning, design, layout and implementation of various exhibition businesses, development and implementation of cultural businesses and sales of cultural commodities.
4) Accounting Department: responsible for the company's financial work, to ensure the company's good financial work, to do a good job of doubling capital funds, so that the company has good economic benefits, so that the company continues to grow and develop.
Company marketing strategy:
As an advertising-oriented cultural company, we must first make an incorrect positioning of our company and marketing objectives, and then formulate marketing strategies and implementation plans for the target shopping malls. Only in this way can we win in the competition, gain profits, win customers and expand market share.
Company positioning:
Cultural professional advertising design company. It mainly undertakes all kinds of advertising business (media, outdoor, various POP color printing advertisements and professional VI design, advertising marketing and corporate image brand planning), and also runs business such as enterprise management training information consultation and cultural business.
Work business includes:
1), VI design, graphic design and renderings.
2) Advertising professional media agent, responsible for layout design, photography production and release.
3) Design, planning and printing of color advertisement printed matter.
4) Design and make all kinds of inkjet printing, design and make bidding documents and business cards;
5), public relations management, marketing training and all kinds of advertising, marketing and public relations professional design planning, etc. ;
6) Organization, planning, exhibition, information consultation and other cultural undertakings of various conferences.