Personalized consumption, that is, advanced customization.
With the development of Internet, the design of electronic equipment will gradually become the mainstream. Under the increasingly specialized and global production and operation mode, the enterprise's network-based CAD system can realize data sharing and standardization, and the concurrent design of products will also provide support for efficient and fast CAD systems. In order to effectively improve the market scale and product profits, the integration of clothing CAD and e-commerce is also an inevitable trend. An Internet-based remote data transmission and monitoring system for clothing enterprises will soon come out, which also provides effective technical support for the networking of clothing design and the informationization of clothing enterprises.
In this regard, foreign companies have begun effective attempts and achieved considerable results. At present, there are two main online 3D garment CAD applications in foreign markets:
One is used for precise tailoring: according to the measurement of human body parameters of specific customers and the specific requirements of customers for clothing styles, clothing design is carried out on the basis of accurate measurement and full communication, and then the corresponding plane clothing pattern is generated. This service is realized by remote control through the Internet, which allows people to receive efficient services from world-class designers and their CAD systems without leaving home. This web-based clothing (efu) design system is more advanced in the United States, Britain, France, Germany, Japan and Switzerland.
One is visual simulation for fitting: interactive clothing design is carried out by collecting three-dimensional data of customer's body shape, and then the corresponding plane clothing sample is generated and processed into the required clothing products. This kind of business is also based on e-commerce and remote operation through the Internet. Now the Land”send "company in America can build virtual models of customers' bodies on the Internet. Through the simple operation of customers on their own computer terminals, they can try on the clothes introduced by the company and watch the visual effect of wearing a suit from the whole and from all angles. In addition, the system can also carry out three-dimensional interactive design until the customer is satisfied.
At present, the 3D garment CAD software developed by the United States, Japan, Switzerland and other countries has basically realized the functions of 3D garment wearing, collocation design and modification, reflected the animation effect of garment wearing comfort, simulated the 3D drape effect of different fabrics, and realized 360-degree rotation. Among them, the CONCEPT3D clothing design system introduced by CDI Company in the United States, the 3D system of Lectra Company in France, the AM-EE-SW3D system of Gerber Company in the United States, the 3D system of PAD Company in Canada and the 3D system of Toyo Textile Company in Japan.
Although China is a big country in clothing, it started late in the application of advanced technology in clothing. The domestic research in this field has made initial progress, and the 3D-like CAD design has been realized, but there is still a big gap with the foreign technical level. At present, only Hong Kong Science and Technology, Beijing Changfeng Science and Technology Company, Beijing Institute of Fashion Technology, Sun Yat-sen University, Hangzhou Echo Company, Shenzhen Ying Ning Company, etc. In recent years, the garment three-dimensional covering model fitting system has been developed, and only some software has entered the commercialization stage. In this regard, China's clothing industry still has considerable room for development and broad market prospects.
Second, promote the design and development of related industries.
Clothing, in essence, is an article that people use to hide their shame and avoid their bodies and shape their personal image. In this way, from head to toe should be included in the clothing industry. We know that the current market structure, no matter where it is, always naturally develops into a mixed situation of clothing stores, shoes and hats, accessories, bags and leather goods stores. The reason is that these are inseparable elements of the clothing industry.
Nowadays, due to the limitation of capital and technology, the garment manufacturing industry thinks it is necessary to separate them, which leads to the trousers industry and shoe factory. But in the market, they still happen to be together. So in today's highly developed science and technology, why don't large enterprises with abundant funds integrate them organically? It obviously doesn't make sense.
Once fashion and ready-to-wear design are combined with shoes, hats and ornaments, it will inevitably produce a system integration effect of 1+ 1 >:2. In the shop, it is not the customers who toss and turn about how to match, but the designers who put forward a set of overall plans in advance. Then fine-tune on the basis of these schemes, which can easily meet the various needs of customers. For those customers with high status and good economic conditions, enterprises can provide them with high value-added personalized customization. Through today's highly developed Internet technology, the implementation of online clothing (efu) design, professional design guidance, and fully interactive purchase methods can meet their individual needs to the greatest extent, and at the same time bring rich profits to enterprises.
Third, do a good job in brand building with an eye to the future.
Chen Min, who has been the president of Wenzhou Garment Chamber of Commerce since 2000 and is now the president of CFD Shanghai Branch of China Garment Research and Design Center, said: "Consumers are paying more and more attention to brand design, and homogenized products are no longer competitive. Brands that focus on individuality need more professional design. "
Future-oriented brand design must integrate professional design level, meticulous service quality and professional innovation ability, and * * * will push the ship of the enterprise to the island of brand wealth at full speed. A processing enterprise that wants to develop high value-added cutting-edge design and be satisfied with product management will never become a fashion carrier that leads the trend. The strategic center of an enterprise must be transferred to "brand management".
Brand management should be based on life culture, with clothing design as the core, and develop products to drive the development of clothing industry and related industries. Only in this way, the brand operation can continue to flourish in the continuous development momentum. It is necessary to develop brands and expand their influence in both real space and virtual space. In reality, it is necessary to establish high-grade shops to attract customers' satisfied consumption; On the Internet, it is necessary to establish a professional website, implement online clothing (efu) design, fully interact with specific customers with professional design, and build a super-class clothing brand. Three Development Trends of Fashion Design in China