Wen Hao Ott is driving? Xiaoyu
Today (August 13), after SAIC Roewe released the double standard strategy, the first new car ER6 with a brand new R standard was officially launched. It * * * launched three models, and the official guidance price after subsidy was16.28-200,800 yuan. Meanwhile, roewe r? In Lujiazui Riverside Avenue Happy Square, SPACE City Fantasy Space was also opened.
Roewe brand held a brand rejuvenation in May this year 10, and released brand-new Lion logo and R logo. The new lion standard practices the strategy of rejuvenation; R standard is exclusive to Roewe pure electric products.
ER6 has been unveiled at Chengdu Auto Show, and Shao Jingfeng, the chief designer of SAIC, has maintained a stable level. The design of the whole vehicle is light and fashionable, which makes people feel tempted at first sight.
The new car adopts natural and pure "Yuguangyin" body color, parameterized active air intake system, vector matrix headlights, sky panoramic canopy and other designs, and achieves an ultra-low drag coefficient of 0.24Cd through smooth body lines and low-resistance tires.
The length, width and height of the ER6 are 4724/ 1, 835/ 1, 493 mm respectively, and the wheelbase is 27 15mm ... The body size exceeds that of most compact models, and it is between AION? S and geometry a? The engine room is designed with large screen, 12.3-inch full LCD instrument panel, and 14. 1 inch central control multimedia touch screen is arranged vertically.
The simplicity of the R logo complements the simplicity of the whole vehicle.
This conference officially announced the price, channel and service mode of ER6, which is full of Internet style, but these themes make people forget the impact on domestic independent brands when 20 16 Roewe RX5 is listed as "the world's first Internet car". The cooperation between SAIC and Ali has completely activated Roewe, but now in the market, almost all independent brands are apprentices of Internet cars. Roewe brand was only half internetized at that time, only pursuing software system, not pursuing internetized sales model and user construction. With the listing of ER6, Roewe finally completed the first step of its Internet revolution.
However, there is still a small disadvantage in this step, that is, although the system has been internetized, it still lacks a revolutionary step of electrification.
Let's take a brief look at this car first.
Roewe r? ER6 is positioned as a high-end pure electric vehicle, and its biggest selling point is the three characteristics of the longest battery life, the fastest charging speed and the lowest power consumption per 100 kilometers.
The detailed data are the ultra-long battery life of 620km, the ultra-fast charging speed of15km, and the minimum power consumption of12.2kwh1200km.
The technologies behind these indicators are the highly integrated electric drive system developed by Roewe and the battery system with high energy density and reliability.
On the electric drive level, the new car is equipped with an 8-layer hairpin motor with high power and high torque density. Combined with the compact and innovative coaxial arrangement scheme, the power density exceeds the existing products of the same level on the market, making an important contribution to the long battery life of 620km;
On the battery level, the new car adopts innovative large-module battery scheme for the first time, equipped with mature and stable NCM523 battery, and the battery energy density reaches 180Wh/kg.
At the same time, the new car battery also adopts perfect thermal runaway protection, according to UL-2580 and ASIL? D The highest safety grade design of automobile electronics and electricity has reached the waterproof grade of IP69K, which can provide users with safe and reliable travel guarantee.
In addition, there are many black technologies and new technologies in digitalization.
Roewe r? ER6 is equipped with SKYEYE system, bid farewell to manual "ignition" and start to "brush face";
BYOD multi-users can control the car at will, realize complete control of the car, and make the driver concentrate on driving safer;
AR lane-level real-life navigation, combination of reality and reality, accurate navigation, and further improvement of safety index.
However, it should be pointed out that the ER6 is actually a mid-term change of Ei6, that is to say, it is an oil-to-electricity car. Roewe Ei5 used to be a plug-in hybrid, and ER6 was a pure electric vehicle.
Roewe's brand-new pure electric vehicle platform will not be released until 2022.
By then, Roewe ER6 may usher in a new generation.
At present, its main competitors are P7, BYD's Han, Guangzhou Automobile's Eternal Star, and Geometric Automobile which has just been positioned as a new brand. Of course, the price is a grade higher. 3 is its main rival.
Current model? It exists in the market in a rolling way. In the current pure electric vehicle market, the credibility is the highest.
Among them, Tucki P7, model? 3. AionS of GAC are all pure electric platforms. For a traditional car like GAC, it is the first to launch a pure electric platform, and its AionS has also been recognized by the market. Although its sales are not as good as Model? 3, but followed by, steadily surpassing a number of new forces to build cars.
What are the advantages of pure electric platform? Zhi Jiajun has discussed it many times.
Better structural layout, larger interior space and better adjustment mean better performance.
This can be said to be a small shortcoming.
In terms of battery life, ER6 announced that its maximum cruising range is 620 kilometers, with Aion? S has a maximum cruising range of 5 10 km, which has no small advantage. Just a few days ago in Hangzhou, the real endurance geometry C has a maximum endurance of 550 kilometers. However, compared with the 700km cruising range declared by Tucki P7, there is still a certain gap.
But in fact, the energy density of batteries published by ER6 has reached 180Wh/kg, which is basically equivalent to that of Geometry C and Weilai EC6. Domestic battery suppliers with relatively stable mass production can basically be determined to be batteries from contemporary Amperex Technology Co., Ltd.
Compared with battery suppliers, the core of realizing leap-forward cruising range is to reduce body weight, reduce drag coefficient and mature electronic control technology.
Roewe's first electric car Marval? When X debuted, it was amazing and the hardware was not weak. The software has been blessed by Alibaba Zebra System. The only weakness is that the cruising range can't reach the average, and the price is expensive, so it hit a dumb gun in the market.
This time, Roewe completely broke the inherent shackles and changed the standard to fight again, which is worthy of recognition.
With the listing of ER6, Roewe launched R? SPACE City Fantasy Space officially opened in Happy Square, Binjiang Avenue, Lujiazui on August 8th. Obviously, Tesla, Weilai and other electric vehicle brands are following suit to build experience stores in the city center.
Roewe said that as the flagship exhibition space of R target, R? From the two dimensions of technology and imagination, space provides users with an imaginative relay of 3 1 day, with constant surprises.
This space is called the accelerated landing of Roewe R brand's new retail service model, and it is a move to realize vehicle life cycle service: to provide users with one-stop service of "purchase-use-support-replacement" through brand-new channel experience, direct delivery and worry-free service.
In terms of channels, Roewe R is marked as R Super? Flagship store in central city, R-Center city center store, R-Store city supermarket store and R-Station undertaking after-sales service have established a brand-new service channel system.
At present, R-Store city supermarkets in Shanghai and Beijing have officially opened.
It is estimated that by the end of 2020, Roewe R will have 60 new retail stores covering more than 40 cities across the country.
In terms of car purchase, Roewe R will provide a whole network car purchase system. Users can look at cars, choose cars, consult and book cars at home, including financial services.
Roewe R standard will provide users with after-sales service covering the whole life cycle of vehicles.
To cooperate with roewe r? With the listing of ER6, Roewe launched four lifetime guarantee services and four worry-free car purchase privileges. See the table below for details:
These four life-long services are the sincerity and necessity of electric vehicles, and are the core demands of pushing consumers to convince themselves to buy electric vehicles.
Following the launch of ER6, another key model of SAIC Roewe is MARVEL-R, which is a flagship electric SUV focusing on the high-end smart market. It is said that it will support 5G and L3 autopilot assistance. Obviously, Marvel Comics -R is more concerned.
However, only the success of ER6 can make MARVEL-R attract more attention.
We may be a little picky about the statement that ER6 is not a pure electric platform, but judging from Roewe's success in the field of independent brands in recent years and the practice of the concept of Internet cars, it should go further and further.
A more objective comment is, with Aion? With the appearance of S and ER6, the traditional automobile enterprises in China have entered a new stage in new energy automobile products, completely changing the old impression that new energy vehicles in China are shoddy.
At the same time, we are open-minded to change and make cars seriously, which brings more and more pressure to the new forces of making cars. This will undoubtedly benefit the electric vehicle market in China, especially the consumers.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.