(Empty) Try to describe the channels for collecting market information.
Look at the answer analysis [answer] From the perspective of inform
(Empty) Try to describe the channels for collecting market information.
Look at the answer analysis [answer] From the perspective of information flow within the enterprise, the main information collection channels are:
(1) Through the management supervision department, the management supervision department can collect information on all aspects of enterprise management, and at the same time, it can also obtain information on enterprise production, operation and strategic decision-making through statistical data and file briefings.
(2) The information obtained by R&D department through R&D department is true, professional and advanced, and has high reference value.
(3) Most of the dynamic information obtained by the marketing department is non-public, which is of great significance for enterprises to formulate effective competitive strategies in time and make market reactions quickly.
(4) "Gossip" channel This refers to the informal information flow that spreads gossip. Through the informal information exchange network, we can collect the feedback information of grass-roots members on the decisions and instructions of superiors, and understand the opinions, suggestions and wishes of the masses, so as to adjust management behavior, reduce contradictions and improve work efficiency.
(5) The internal information network is the enterprise's own information organization, which is linked with various departments through communication lines.
The external information collection channels of enterprises mainly include:
(1) The mass media can obtain new and extensive information through radio, television, newspapers and magazines.
(2) Maintaining a good cooperative relationship with the * * * authorities is conducive to the timely understanding of all aspects of policy and regulatory information and guiding the decision-making and actions of enterprises.
(3) Associations can collect their own systems, internal newsletters, professional briefings and other non-public publications through professional and trade groups such as societies and associations, which is an important way for enterprises to obtain the latest technology and understand the situation of their peers.
(4) Various meetings, seminars, trade fairs, fairs, on-site meetings, press conferences and demonstrations are important ways for enterprises to obtain external environmental information and competitor information.
(5) The information collected by personal relationships through interpersonal channels is often not public, and sometimes even has a certain confidentiality.
(6) External information networks of users and consumers of partners (7).
[Analysis] This topic examines the channels for collecting market information.