1, market analysis
Development trend, products are in the development stage of the market.
Price analysis, market share
2. Policy analysis
Restriction and support
3. Analysis of competitive strength
4. Technical feasibility analysis
The main thing is, can you do it? Did you do well? Do you do it quickly? How?
5. Feasibility analysis of time and resources
Can manpower, funds, time, software and hardware environment be in place?
6. Analysis of intellectual property rights
Fan Wen:
Patent information analysis report of toy industry
1. Theme definition requires patent analysis of toy industry (hereinafter referred to as industry), involving technical fields such as toy cars, gyroscopes, dolls, building blocks, etc.
2. Reference materials and retrieval year. The cited materials are mainly patents of seven countries and two organizations, and domestic patents are patents for inventions and utility models. The retrieval year ended in 2004. Analysis of industry development trend.
1. Industry Regional Distribution Analysis Diagram 1 Industry Regional Distribution Diagram Through simple mathematical statistics, it can be seen from Figure 2 that the technical fields of toy industry are mainly concentrated in the United States, Japan and China, and the number of applications accounts for about 7 1 of the total.
2. The overall development trend of domestic industrial technology
Note: The decrease in the final statistics is due to the fact that some patent applications have not been made public, rather than the decrease in the number of applications.
Figure 2 The overall development trend of domestic industry technology According to the statistical analysis of patent applications, the patent applications in this industry have gone through three stages: 1985~2002, and the total number of patent applications is on the rise. From1985 to 2002, the average annual growth rate of patent applications was 22.6, and the average annual growth rate was about 23.
The above statistics show that compared with other high-tech industries, the toy industry has a relatively stable development speed and periodic changes, and the change cycle has a growing trend in recent years.
3. Hot spots of industrial patent applications in recent ten years Figure 3 Schematic diagram of the proportion of domestic industrial technology applications in recent ten years. The hot spot of patent application in this industry mainly focuses on the drive and control of dolls and toys. Analysis of main competitors in the industry
1. Regional Distribution Table of Industry Competitors 1 Analysis of applicant's regional distribution MATTEL INCUS.
930 TAKARA CO LTDJP
No.433 Marvin
TOMY KOGYO company
18 1 As can be seen from the table 1, industry competitors are mainly distributed in industrialized countries in Europe and America and Japan in Asia.
2. According to the analysis of the main competitors in the domestic industry, the characteristics of domestic toy patent applications mainly focus on design patents, and there are relatively few inventions and utility model patents related to product technology and methods. For invention and utility model patents, the results shown in Table 2 can be obtained through retrieval and mathematical statistics.
Table 2 Analysis of China Applicant Cai (Audi Toy Industry Co., Ltd.) Shantou, Guangdong
64 Intel Corporation (Mortley AG) Bal Cai Wen, Switzerland and Taiwan Province Province, China.
25 Liang (Longchang Toys Co., Ltd.) Dongguan, Guangdong
Fu Huiren (Yingde Toy Plastic Electronics Co., Ltd.) Co., Ltd. entrusted Jin Dayuan and Zhang Shiping in Tokyo, Japan, Li Liangdifen in Jiangchuantian, Tianjin (Xinzun Company) and Liu Guoqing, Guangdong.
14 As can be seen from Table 2, the top applications in the domestic toy industry are concentrated in Guangdong, China, Taiwan Province, China, Switzerland and Japan.
3. Industry Competition Strategies of Major Competitors in Domestic Industry From a technical point of view, domestic (including Taiwan Province Province) patent applications are mainly utility models, and there are few invention patents; On the contrary, most of the patents applied by foreign companies in China are invention patents with high technical level and protection.
From the technical field, although they are all engaged in the toy industry, their application focuses are different. Take Cai (Audi Toy Industry Co., Ltd.) and YingGleiter Company as examples. The patents applied by Cai (Audi Toy Industry Co., Ltd.) mainly focus on toy cars and toy engines, while Yingge Company focuses on the drive and control of toys. In addition, there are some enterprises and individuals whose patent applications are widely distributed and scattered.
Comprehensive Review of Industry Technology Development Trend and Innovation Hotspots With the acceleration of China's economic development, the toy industry will continue to develop at a certain speed. The main reasons are as follows:
The accelerated pace of life and the improvement of living standards make modern people pay attention to leisure and entertainment, especially high-income people.
The rapid development of economy and the continuous improvement of income have brought about changes in consumption capacity, and specialized, high-grade and high value-added toys will gradually become the fashion of toy consumption.
Industry competitors in the international market, such as the United States, Japan, Germany and other places, have strong technical advantages because their technologies are mainly concentrated in the hands of Mattel, Takara Co., Ltd., Marvin and other big companies.
In the domestic market, although patent applications for inventions and utility models are mainly concentrated in domestic enterprises or individuals, foreign enterprises and individuals have applied for a certain number of toy technology patents in China, and domestic industry competitors are facing real threats.
Several problems that enterprises should pay attention to.
1. Suggestions on technological innovation In view of the above analysis, we have the following suggestions on technological innovation of enterprises:
(1) before the project is established, patent information shall be used for patent investigation to avoid future patent disputes and ensure the effective use of resources.
(2) During the project, patent tracking is carried out, and the emerging infringement threats are analyzed and dealt with.
(3) When the project is basically formed, apply for a patent in time to protect their legitimate rights and interests.
(4) When purchasing cooperation, patent investigation shall be conducted on the partners to ensure the effectiveness of the use of funds.
2. Suggestions on Industry Competition Strategy According to relevant data, Guangdong Province is the largest toy production base in China, with more than 5,000 manufacturers, mainly in Shenzhen, Dongguan, Shantou, Zhongshan, Nanhai and Huizhou. Among them, Shantou Chenghai mainly produces plastic electric toys, which are mainly exported to the Middle East, Southeast Asia, South America and other regions, and are basically private enterprises. Toys in Shenzhen and Dongguan are all plastic and plush. According to customs statistics, the national toy export last year was 65.438+0.65438+0.96 billion US dollars, of which Guangdong Province exported 8.9 billion US dollars, accounting for 75.5% of the national export.
Based on the above analysis, combined with the actual situation in Shantou, it is suggested that local enterprises can learn from the relevant technologies of developed countries such as the United States and Japan to develop toy products with high technical content and added value, and try to develop into scientific and technological products to improve their competitiveness; When preparing to open other international markets, we should carry out relevant technical novelty retrieval, on the one hand, in order to avoid infringement, on the other hand, in order to give ourselves a good positioning.
3. Suggestions for enterprises to implement patent strategy In order to help enterprises establish competitive advantages and effectively implement patent strategy, the following suggestions are put forward:
① Establish a perfect patent management system, mainly including system construction and system construction.
The analysis, formulation and implementation of patent strategy should be combined with the competitive strategy of enterprises, especially with a clear understanding of their own industry positioning.
③ Attach importance to the construction of patent talents, and combine talent training, talent introduction and cooperation with socialized consulting service institutions.