Three years ago, plant pets were very popular in Japan, Korea, Britain and Hong Kong. Small, transparent and unique glass containers, colorful nutrient solutions and vibrant green plants are known as? Angel greenhouse? Seoul unit price 10 USD, Hong Kong 128 HKD, Tokyo 1200 JPY. In China, it has been maintained at more than RMB 65,438+00, which has long been sought after by many plant lovers. This kind of plant pet is regarded by most people? Carry-on pets? It is convenient to plant, fashionable and beautiful, and can be used as a mobile phone pendant, a backpack pendant and even a waist pendant. You can take it and look at it carefully when you have time.
Transformation+originality makes products outstanding.
Lavender, touch incense, measuring ruler, golden queen, love beans? You may have seen these plants in the flower and bird market, but what is the difference? The house you live in? But it is very distinctive: palm-sized pottery pots, irregularly shaped glass bottles and small porcelain plates?
Ms Hu, assistant to the chairman of a Taiwan-funded enterprise, told reporters that the idea of opening a shop came from a friend in Taiwan Province province. Although the main product is? A pet? But Xiao Hu named this store a grocery store. ? Not the kind of grocery store where people remember to sell alcohol, tobacco, snacks and daily necessities? Nonsense, here? A grocery store? It's an imported product, the model is Japanese, and it's available. It is an original, simple and nostalgic small household decoration object with unique and exquisite functions. The beauty of life brought by the chic and comfort of these small ornaments is not expensive, ranging from 10-20 yuan.
Because he didn't do market research at first, Xiao Hu just naturally opened a shop according to his own preferences. Because the work is still going on and I don't want to have too much business pressure, Xiao Hu chose the model of Taobao+home store. ? This saves the cost of the facade. ?
? The most important thing is that the goods should be unique and not follow the trend. ? Nonsense, all the plants in the shop were planted by my mother and me. The containers for these plants were imported from Japan, and Xiao Hu was collected from colleagues in Shanghai, Guangzhou and Xiamen. You can hardly find the same style in Wuhan. ?
How to open the market? At first, Xiao Hu took them to his office and promoted them among his colleagues for free. Because of its outstanding style, it quickly attracted the attention of white-collar workers from other companies in the surrounding office buildings.
DIY plant pet store has developed rapidly.
Covering an area of 10 to 20 square meters, it has a unique theme, convenient and lively location, fashionable and bright decoration, and its monthly income ranges from 3000- 10000 yuan. With the increasing market demand of modern people for personalized products, DIY plant pet shops have developed rapidly in China this year. No matter in the bustling pedestrian street, or in the cultural and educational areas where students' consumption is relatively concentrated, or even in the night market, it can always be seen and become a novel and fashionable investment form.
According to insiders, today's young people pursue individuality, like to be different, and want to be different when shopping. Plant pets can be said to be a conceptual breakthrough, not only beautiful in appearance, but also combined with a variety of fashionable concepts, which can meet the needs of the market on a large scale and make many people fondle it.
Finally, the price is reasonable. Take the angel greenhouse in plant pets as an example. The market price 10 turns to 20 yuan, which can bring emotional comfort and strong pastoral atmosphere to the owner who carries it with him.
The owner of a DIY plant pet shop told reporters that the business has just started. Although not as good as others, the gross profit of an ornament can still be maintained at 80% to 200% on average, with a monthly profit of seven or eight thousand. Excluding utilities, purchase tolls, rent (1 1,000 yuan) and other miscellaneous expenses, you can earn about 5,000 yuan a month. Generally speaking, you can open a decent DIY plant pet shop with an investment of less than 50,000 yuan. Competition is far less fierce than fashion, which attracts more and more investors.
Matters needing attention in opening a plant pet shop:
Choice of store location
The better the location, the better the business will be, but such investment is risky. Under normal circumstances, you can choose commercial streets with clothing sales atmosphere and areas where colleges and universities are concentrated.
The image of the store is very important.
Not a grocery store can bargain at will. The decoration has a certain taste and style, which makes customers feel that it is worth the money. Soft lighting, melodious music, refreshing glass tables and rattan chairs can greatly stimulate customers' desire to buy.
Have a sense of investment risk.
Don't invest a lot of money to purchase goods from the beginning. The fashion market is always changing rapidly, so we should always pay attention to the changes of customers' tastes. Small shops will also have big income, which depends on the organic composition and profit rate of capital, not just the scale.
Pay attention to service details
Customers enter the door and send a smile; The opening hours at night in summer are extended; Hold a small hand-made plant pet salon, adopt flexible teaching methods with free time and no class hours, collect fees by completing the works, and send VIP cards. Can win repeat customers.
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