If you are looking for a partner, when dealing with competitors, which partner is the most reliable and where is his weakness?
If you are an investor, whether your investment can be successful depends on whether you can really understand the enterprise.
If you want to join or join a company, you also need to know about a company.
The key to quickly identify and know the conclusion is actually to accurately grasp the causal relationship of the core indicators. However, it is not easy (especially fast) to understand people and enterprises, and it is necessary to have a comprehensive and systematic framework and strong sensitivity to comprehensively integrate information, and finally to complete comprehensive judgment, which is the result of years of accumulation.
Understand that an enterprise mainly completes three things:
1. See the phenomenon clearly. First of all, we should fully grasp the situation of the enterprise, such as the story of the establishment of the enterprise, the course of the enterprise, the business structure, business model, organizational structure, management system, performance and so on.
2. Understanding mechanism. Through comprehensive analysis, we know what is the reason behind these phenomena.
3. predict the future. According to the judgment of the first two items, I can predict what kind of reaction the enterprise may make under what circumstances, so as to know what reaction I should make.
What should I read in the face of complicated enterprise information? Here are seven questions to get information about the enterprise.
The shareholders of an enterprise are the parents of the enterprise. Who are the shareholders? What is the shareholding ratio? This means the company's attributes (state-owned enterprises are mostly state-owned, private capital is mostly private, foreign capital is mostly foreign-funded enterprises, and several attributes are completely different) and the resources that can be mobilized.
Shareholder background: Knowing the background of each shareholder can display 1. Source (attribute) of shareholders; 2. What strength does the shareholder have to help the company (resources that may be mobilized); 3. On major decisions, the decision-making style of the company.
Ownership structure: centralized or decentralized? The core is the shareholding data of major shareholders, and there are several very important key data:
100% ? It means that this company is dominated by major shareholders.
67% means occupying two-thirds of the entire equity, which means that the major shareholder has the decision-making power over most of the company's affairs.
5 1% This is the minimum data of the absolute holding of the company by the major shareholder, which means that the major shareholder has the decision-making power over the general affairs of the company.
34% ? It means that it accounts for one-third of the company's equity, which means that the major shareholder has only veto power.
A few key figures can show what position the major shareholders occupy in the company. These key figures are very important. Major shareholders determine the nature and system of enterprises (state-owned enterprises, foreign enterprises and private enterprises) and the style and characteristics of company decision-making.
Generally speaking, in the early and middle stages of the company's development, absolute holding is very necessary, which often determines whether anyone in the company really cares about the company's development and puts in energy to look after it.
Registered capital and the original intention of the company: Why to build a company and how much registered capital to invest determine how difficult it is for the company to prepare to go. Decided the initial motivation and nature of the company.
The role of entrepreneur information: an entrepreneur is a key figure in running an enterprise every day, and his characteristics often determine the characteristics of the enterprise. Wang Jianlin's Wanda is closely related to Wang Jianlin's own style. Alibaba led by Ma Yun is closely related to the characteristics of Ma Yun, and Xiaomi led by Lei Jun also has the taste of Lei Jun.
How to treat the information of entrepreneurs;
1. The birth time of an entrepreneur: it determines his growth background and some historical events he has experienced. Generally speaking, young entrepreneurs are enterprising, and those who are about to retire are conservative (especially state-owned enterprises).
2. Birthplace and place of birth: influenced by regional culture, judge the general style. For example, people in Northeast China are generous, while people in Zhejiang have a strong spirit of contract.
3. Family background: What kind of education you received during your growth has an impact on the style of entrepreneurs.
4. Entrepreneur's education and professional resume: the entrepreneur's ability and characteristics (conservative in finance and radical in marketing), the entrepreneur's motivation and entrepreneurial style (radical or conservative).
5. The choice of important time for entrepreneurs: How to choose important events reflects what entrepreneurs value more and the value of what they value.
The role of executive information: executive is an important part of the enterprise, which determines the current positioning and characteristics of the enterprise. Technology-oriented enterprises usually have a large technology ratio, while production-oriented enterprises usually have a large production ratio.
How to treat executive information;
1. Professional background of executives: The professional background and knowledge structure of executives determine the strengths of a company, but it also implies the shortcomings of an enterprise. Enterprises with concentrated production executives may be shortcomings in marketing.
2. The magnitude of executives: to a certain extent, it reflects the potential of enterprises (enterprises with first-class talents will be first-class enterprises sooner or later)
3. Age structure of executives: Young people are impulsive and lack long-term consideration. The older senior management team will remind the younger team to think more and be slow and steady. The middle-aged management team will be somewhere in between, playing a balancing role, and enterprises with reasonable mix of old, middle and young will have better sustainability.
4. Resumes and memorabilia of core executives: executives of listed companies are easy to find, but people who are not core executives of listed companies can also find news if they have a certain history. Past resumes can judge the values, styles and other information of an executive, and can judge what feedback the executive is likely to make next, which is closely related to the style of the person in charge.
The role of enterprise employee information: employees are often the last interface and the last step in front of customers (sales representatives, account managers …). Their performance is related to the performance of the company to some extent.
How to treat employees' information;
1. Composition of employees in the enterprise: which part has more employees (scientific research, production and sales), and what is the age structure? It often reveals what kind of vitality will be reflected by the enterprise's resource investment, focusing on areas and strengths.
2. Overall personnel quality of the enterprise: the most direct is academic level (not necessarily accurate), followed by industry evaluation (mainly), which reveals the quality and style of the enterprise.
3. The mechanism of the whole enterprise: the mechanism of the enterprise determines the flexibility and motivation mechanism of employees.
4. On-site performance of enterprises: mental outlook of employees.
1. Power. Whether the personnel of an enterprise have a strong desire and motivation to do a good job in the enterprise determines whether the enterprise has a future.
Power intensity: Do shareholders and entrepreneurs have a strong will to do a good job in the company, enthusiasm for the cause, and the company's system? How enthusiastic and devoted are employees to their work?
Direction of power: the original intention and current direction of power. Positive or negative? Satisfy selfish desires or develop companies? Promotion or wealth (inside and outside the system)?
Power characteristics: continuous or pulsed? Conservative or radical?
2. ability. Whether the ability can support success. The success of an enterprise requires the team to have key capabilities. How do teams work together and can they make up for each other?
3. History determines the genes of an enterprise, and it is also the best clue to judge its future performance.
The function of enterprise business information: the field in which an enterprise is located directly determines its future and characteristics. Enterprises in promising fields have prospects, and enterprises in different fields have different characteristics.
How to treat enterprise business information;
1. Business structure: What is the business structure and what is the relationship?
2. The magnitude of the business field: it must be large enough, which is where the growth space of the enterprise lies. How big is the market demand and how strong the driving factors are.
3. The growth rate of the business field: it must be fast enough to determine the vitality of the enterprise. (When the growth rate of an industry is twice that of GDP, it is generally considered as a good industry; When the growth rate of an enterprise is twice that of this industry, it is generally considered as a good enterprise.
4. niche: making enough money is the source of long-term sustainable development of an enterprise.
5. Upstream and downstream structure of industrial chain: Whether it is easy to extend determines the extension space of enterprises.
The role of enterprise business model information: what model the enterprise uses to do this business is related to the power, tension and potential of enterprise development (the same building, Huaxia Happiness Foundation model is completely different)
How to treat enterprise business model information;
1. What is the business model? (1) How to meet the needs of customers efficiently? Do better than competitors, and integrate what quality resources? (2) How to make a profit? (3) Has a stable structure been formed?
2. How reproducible is the business model? Whether it can be replicated continuously directly determines whether the business can be expanded.
The function of matching information between people and business: whether people and business match is very important to the prospects of enterprises.
How to treat the information matching people and business;
1. Shareholder matching: Are there relevant resources to send relevant executives?
2. Matching of entrepreneurs: Does the entrepreneur's ability match the business and business stage?
3. Top management team matching: Does the top management team match the business?
In fact, these seven problems can be summed up in three things: first, people, second, things, and finally, it depends on the matching between people and things, that is, it comes down to the (people, business, adaptation, referred to as PBF) model.
These five steps include:
First of all, define the purpose and plan the overall work (investment, consulting, job hunting? );
Secondly, information collection and integration form an overall judgment hypothesis (to be comprehensive, there must be a framework PBF model). For how to find data and collect information, please refer to How to Find the Data and Information You Want Quickly? 》 ;
Thirdly, the verification of information (generally, it is necessary to go to the company for verification three times, and the success rate of qualitative judgment is basically above 80%);
Then-come to our final judgment (what is the conclusion? What actions will these conclusions guide enterprises to take in the future? What happens under what circumstances? How to improve the bad places? );
Finally, apply conclusions (according to the purpose, use these judgments and conclusions to clearly draw our actions).
How to read a business quickly? Finally, it can be summarized as "scanning and interpreting PBF in five steps". Coupled with skilled operation and proper methods, we can quickly understand that the enterprise has become a high probability event.
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