Website ranking optimization is actually what we call SEO optimization. The purpose of SEO optimization is to make the website more friendly to search engines, rather than simply pursuing website ranking. SEO technology can be summed up in a classic sentence, that is, content is king and external chain is king. This sentence fully reflects that if you want to do a good job in website ranking, you must do a good job in website content and links.
Since we want to make the website rank better, the first thing to do is to optimize the website, including setting keywords, titles and descriptions of the website. Many newcomers pay too much attention to the keyword setting of the website, so they ignore the title and website description. In fact, the title is the most important of these three elements, followed by the description of the website, and finally the keywords of the website, because the title and description are written for people, and only the keywords are for search engines.
When setting keywords, remember not to pile up keywords, which is one of the most unfavorable behaviors for ranking. If we think keywords are hot and difficult, we can set long tail keywords for the price first. For example, the keyword we want to set is "Baidu knows", and the long tail keyword can be "How to write Baidu's experience" and "Baidu knows the answering skills". Reasonable arrangement of long tail keywords can increase the traffic of websites, and the ranking of websites with high traffic will not be too bad.
When setting the description and title of the website, it must be concise and accurate, so that people can know what the website does at a glance. The number of words in the description should be controlled within 77 words, and the number of words in the title should be as short as possible. Similarly, keywords may not be piled up in the title and description, even if there are no keywords in both contents.
In addition to the setting of the three elements of the website, it is also important to optimize the homepage of the website, such as bolding the key contents of the website with H tags, detecting whether the keyword density of the homepage of the website is too high, eliminating the dead links of the website and preventing engine spiders from entering the dead links when crawling.
Finally, I want to talk about the content of the website. I mentioned the word "content is king" just now. If a website wants to have a good ranking, it must be that the content of the website is of high quality, so that visitors can find what they want after entering the website and meet the needs of visitors. This is exactly what search engines need. Moreover, when updating the content of the website, it is suggested that both the update time and the finer frequency should be fixed as much as possible, which is also convenient for search engines to crawl. Finally, the most important thing is that the content of the website must be original. If the whole website is pasted and copied from other websites, it is difficult to have a good ranking.