Designing a good Logo can make a brand or company more recognizable and impressive. So designing a Logo needs to follow some basic principles.
Here's how to design a logo:
1. Easy to understand
Simple and intuitive design language helps consumers form memory points in quick browsing. Don't need too many elements, carefully grasp the theme, use the pen creatively and normally, and clearly convey the information and theme orientation. Having a high-quality, dazzling and clear trademark will bring you a unique vision.
2. Conform to brand positioning
Logo is the visual orientation of the brand, which embodies the brand image and value orientation and must be consistent with the brand positioning. The appropriate logo style should grasp the brand characteristics, the theme is obvious, and show the whole brand image and logo.
3. Highlight personality attributes
Brand and corporate culture should be highlighted, chain stores should have unified signs, and store numbers should be simplified and standardized. In this way, people will know what kind of customers your brand and company attract from the moment they see your logo.
4. Color matching
Appropriate colors can add vivid images and impressions, as well as emotional significance and emotional orientation to the brand. Common collocation includes the use of complementary colors, similar colors and monochrome. It is more important to choose strong colors with energy as the background to match the trademark, because this will make the design more dynamic and show the core value of the brand more deeply.
5. variability
Even if the designed Logo is diversified, it must be readable and recognizable on different platforms, and can adapt to the changes of different sizes, resolutions and formats in various media channels (websites, newspapers, advertisements, etc.). ).
6. Copyright protection
After the design is completed, you need to understand the relevant legal provisions to ensure that the design will not infringe the copyright of others. In addition, it is also a better choice to pursue brainstorming with its special significance and unique and emotional and interesting logo forms that have not been replaced.
In short, the process of designing Logo needs to be based on a deep understanding of brand concept and core concepts. We should consider the multi-dimensional expression of different decorative contexts, reduce complexity, highlight themes, choose fonts, and spread readability and beauty. On the basis of ensuring quality, we should draw inspiration from the design, fully adjust and pursue better solutions, and make attractive and tense Logo images according to the needs of customers or organizations.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.