Ali's ranking rules are very troublesome, and there are many influencing factors, which business personnel can analyze! (product quality star rating, product title association, buyer protection, window recommendation, product satisfaction, in-depth factory inspection, transaction conversion, click conversion, main picture, etc.). , so it is necessary to use business people! )
Second, business personnel product title optimization skills
Method 1 Ali homepage search hot search recommended keywords!
Method 2 Ali index big data analysis opens the Ali background, finds the service and opens the Ali index.
Suggested keywords adjectives+core words+adjectives+marketing words Personal suggestions are for reference only. . . .
Third, I would like to share with you some minor problems in daily online shop maintenance:
1. Publish five-star product information, complete keywords and long-tail keywords. It is recommended to publish more than 300 products.
2. Do a good job in the decoration of Wangpu, which is generally not for newcomers. It is recommended to buy a set of templates.
3. On-site certification, buyer protection, and it is best to apply for a gold medal supplier, which all affect the ranking.
4. Make good use of window products. Generally, there are only two places for newcomers. If I have done all the above, there should be more than a dozen. This is very important and can greatly affect the ranking. Put your main products in the product position in the window. Window products are your main products, and you will do online transactions around your window products in the future.
5. Strive for online transactions. Now the Ali rules have changed, and online transactions also affect the ranking.
6. insist on resending messages at different times every day, preferably two to five messages every ten minutes, and resend one page of messages on the hour.
7. Go to the forum to do tasks, blog, business and business friends. When you are familiar with these games, knowing the rules will also have an impact on the ranking, and you can make many friends and accumulate contacts!
8. Decorate your shop. The quality of the decorated shop will also affect the weight.
9. Business personnel should optimize the keywords of the title, because the amount of display depends on the title to show the exposure.
10, make the main picture of the product, because the click rate depends on your main picture to attract customers to click.
1 1, complete the product details, because the conversion rate depends on the introduction of your product details to attract buyers and make them want to buy.
12, sign up for Ali's special activities and report as much as possible, which will bring you more traffic.
13, if you pay, you can be the online seller or bidding king as appropriate.
Business consultants can analyze the areas that need to be optimized according to Taobao data. Learning to use business consultants is a must for salespeople. These are the skills that business consultants can use.