Mr. Zhang Qifeng
20 19- 10-24
With the development of science and technology, many things in daily life can be realized with only one mobile phone. Pay by mobile phone, swipe the bus card, access control, take-out order, book movie tickets and so on. For our communication shop, it is related to each major operator's own app, which can not only check the phone bill and traffic from time to time, but also pay in time to avoid downtime. Of course, there are many channels to realize the payment function, but the APP launched by operators also has certain ability to handle business.
Recently, Unicom's mobile phone business hall APP launched the account cancellation function. In the past, customers needed to go to the local operator's business hall to cancel their accounts. Now, as long as the mobile phone downloads the APP software of Unicom's mobile phone business hall, it also supports the function of extracting the phone bill balance. Customers can complete data transmission, account cancellation and phone bill balance transfer online!
Open the China Unicom business hall APP-services-handling-account cancellation, and upload the required information as required. Those with redundant numbers can be cancelled.
And the phone bill balance can be transferred to bank cards, other mobile phone accounts, and Wo accounts! However, if the transfer is to a bank card, it is recommended to consult customer service before cancellation.
More and more functions make people's lives more convenient, but it can't be called a good change for mobile phone stores. The commission items in the business hall will gradually decrease with the development of science and technology. What will happen to mobile phone chain enterprises with many business halls?
Since (SASAC) reduced the fees of the three major operators, the policies of operators all over the country have changed greatly, and many business owners have fed back to the Academy of Sciences, and they don't know what to do. In this academy, we sorted out three directions that mobile phone chain stores can work hard at present.
first
You know, although from the information we got, the subsidy will stop, but it will be three years later. Now, we still have to keep up with the pace of operators. As operators, we still have the same interests. Tightening subsidies does not mean that there is no subsidy!
then
We should change our thinking, and don't regard the sales of integrated products and other accessories as dispensable things. Why do many brands such as Baidu, Ali, Xiaomi and Huawei actively seize the converged product market? The key is that once users buy, they will continue to generate market demand for other pan-intelligent products. In the long run, its development potential is infinite. Mobile phone chain stores must increase the gross profit margin of integrated products in order to avoid "exhaustion" or even "death" in the big market environment.
finally
Since the general trend cannot be violated, we must change ourselves and improve ourselves. As Zhang Zhiyuan said, the core essence of mobile phone chain stores is service? "Forget the so-called products and serve together in the future." It is not too late to improve the comprehensive product sales ability of stores, do a good job in refined management of stores and return to the essence of retail!
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