Real estate, stock market, internet and other industries have grown rapidly and changed in the past 40 years, and their volume is getting bigger and bigger.
The epidemic is coming, and it seems that many businesses are not doing well. Chain stores are closed, large enterprises are laid off, houses can't be sold, the stock market fluctuates, and the traffic acquisition cost of the Internet industry is rising gradually.
If China economy is segmented, 1979-2020 is the first half of China economy; Starting from 202 1, China's economy will start the second half.
First of all, in the first half of the year, our income came from "capital" growth.
I still remember that if you have a little capital to speculate in real estate, you can make money through speculation.
At the beginning of the stock market, you had your own territory, just waiting for money to fall out of the sky.
Internet, as long as it builds a platform to attract traffic, will be favored by capital.
In the first half of the economy, countries, enterprises and individuals all experienced a primitive accumulation of capital process. This process is like "horse racing" Once the productive forces are liberated, they will rush forward with full horsepower, and whoever has great horsepower will grab more land.
There are two main awards in the first half of the year:
1, demographic dividend. With the increase of urban population, the real estate industry has developed unprecedentedly. The demographic dividend is also manifested in the rapid increase in demand for products and the large-scale development of manufacturing industry.
2. Traffic bonus. Internet shortens the space distance, saves the time to obtain information and products, and people quickly flow into various Internet platforms. The competition for traffic has stimulated the development of the Internet industry.
Through these two dividends, the development of the real estate industry has completed the physical infrastructure, the development of the Internet industry has completed the network infrastructure, and the development of the manufacturing industry has completed the product enrichment. The completion of these three infrastructure tasks has enabled China to complete the primitive accumulation of capital.
Second, in the second half of the year, the era of barbaric growth passed and entered the era of intensive cultivation.
In the past, we could use the growth of capital to make money. There are good projects, through financing, quickly improve the volume and win by quantity. For example, many brand chain stores and online car brands.
But not now. Capital accumulation has been completed, there are enough houses, the flow cost is beginning to be expensive, and the products are rich enough. What is lacking now is how to revitalize idle houses, how to retain existing traffic, and how to send the right products to the right people.
It is impossible for the economy to stagnate. China's economic growth is shifting from "capital" to "operation".
Operation is to revitalize these resources through management, optimization and allocation, so that these resources can play a greater social value.
Third, the epidemic has come, and so has the double reduction. What should the education industry do next?
Breaking through and standing up is the way of nature.
Double subtraction, MINUS the "capital"-driven education growth. In the case of "capital" holding "education", with funds, it can be drained at a low price, and with funds, it can be endorsed by famous teachers.
With funds, you can open a chain, the big fish eat small fish.
Without double reduction, what is the education and training industry still fighting for? I think spelling "operation" means analyzing existing resources or looking for better resources. Through planning, management and market operation, we will fill in "product+content" in detail, carry out differentiated competition, revitalize our own stock and attract increments.
I have interviewed several teaching and training studios, and the feature of "small but beautiful" has become a feature of the growth of the teaching and training industry in the second half of the year.
What about large-scale teaching and training institutions?
I saw a sentence the other day: "Science and technology empowerment education", which is an excellent resource for education.
Of course, how to integrate these resources, including how to build a competitive educational product model, is exactly what a teaching and training operator has to do. It is also a reminder that the teaching and training industry has also entered an era driven by "operation".
Fourth, personal development should also go through two stages: "capital first, then operation".
In the first half of China's economy, everyone made money by speculation. Everyone should work hard to make money in the second half of the year.
Individual capital accumulation is your professional accumulation in market segments. This accumulation can only be deeply rooted and persisted for a long time.
Personal operation is your high-value output, and help others achieve their goals with professionalism.
For individuals, the most typical feature of China's economy in the second half is that only hard-working good people can make money.
Write it at the end of the sentence
Great changes have taken place in the world, and the epidemic has become normal again. The development of a country and enterprise will revitalize existing resources and stimulate greater economic vitality through "operation".
Things are complicated. As individuals, we need to calm down, find our own talents and original advantages, dig deep and grind, not forget our active mind, and be firm in our determination to move forward.