How to make my products have a place on the Internet?

First of all, doing business, especially online business, needs to raise awareness. Only in this way can the click rate of the website be improved. However. The only way to improve popularity is that "reputation is the life of an enterprise".

Secondly, we should do some advertising accordingly, so that we don't have to spend so much money when we are mature.

Finally, we should merge or cooperate with some similar enterprises. Is a person weak or not?