Hualong Xiang visual sense
Create a local omni-directional online life platform in Changzhou to help people obtain and share real and accurate life information.
Hualong lane culture
Passionate: Love your career and be proactive.
Professionalism: Be a trustworthy person.
Equality and trust: everyone is equal and communication is barrier-free.
Unity and cooperation: everyone is a member of the team.
Seeking truth from facts: seeking truth from facts, everyone is equal before the truth.
Result-oriented: everything is measured by whether the goal is achieved or not.
Development history of Hualong Lane:
In 2005, the website of Changzhou Hualong Lane (BBS.cz000 1.com) was born, which created the prosperity of Changzhou's Internet historically, and jumped to the top of Changzhou's network interactive traffic in just one year, even causing the covet and plagiarism of traditional media.
In 2006, the original team of Hualong Lane was no longer in line with the simple online community model of Hualong Lane. Half a year later, they made every effort to build the largest portal website in Changzhou-Hualong Lane website (www.hualongxiang.tv
)。 Together with Suzhou, a famous city, and the Pearl of Taihu Lake in Wuxi, it is called the three major portals of Suzhou, Wuxi and Changzhou. Become an emerging media focused on precision marketing and based on local conditions.
Hualong Lane website, the largest portal website in Changzhou, which is composed of 10 professional channel, will completely replace the previous single forum mode and make all the contents that Changzhou people are interested in deep and detailed. Put the content of the website on the ground. In obtaining data, we insist on speaking with strength. Hualong Lane will become the most effective and accurate media in Changzhou.
When more and more Changzhou people are used to contacting customers by email and MSN, searching information by GOOGLE and Baidu, watching news by Sina Sohu, and wanting to know local information in Changzhou, Hualong Lane naturally becomes the first choice.
The strength support of Hualong Lane;
Changzhou's new generation media planning representatives lead, and Changzhou's mainstream advertising alliance fully supports it.
The business model and technical background of Xici, the first community in China.
Visitors to Hualong Lane:
The target user group of Longcheng Changzhou is the mainstream population of 65,438+08-45, which is characterized by high consumption, high education and high sensitivity (referring to the ability to integrate information and accept new things). They are not only the target consumers of many products and services, but also the early consumers of many new products and services, and they have considerable influence in the communication chain of consumption. This group is like a weather vane of consumption and media use, and the characteristics of their consumption or media use often indicate the trend that the public will follow.
From the analysis of field visits, the occupations of the main visiting groups in Changzhou, Longcheng are mainly civil servants, employees of enterprises and institutions and foreign companies, and private owners.
Hualong lane flow value:
Hualong Lane has more than 6,543,800 PV visits per day, and more than 30,000 independent users per day. In terms of real media value, it is not lower than the coverage of any Changzhou local media, and communication is more effective. The number of such visits is still growing.
Characteristics of Hualong Lane:
1, information dissemination is fast and timely, mainly focusing on active attention and active browsing, and the information value is relatively high.
2. Rooted in the local, serving the local, doing fine and deep local content, the user's viscosity and loyalty are relatively high.
3. Various forms of expression can give full play to the characteristics of various media for individuals and commercial subjects. For example, videos, texts and pictures spread very fast.
This is now Zhongwu. com, formerly called Hualong Lane!
Without any government support, Hualong Lane began to operate in 2006, and achieved the first local traffic in Changzhou within one year. Changzhou has a population of 2.6 million. At present, Hualong Lane has an average daily visit of 300,000 times, with registered users of10.6 million, an average online population of 2,000, and an average of 20,000 posts in the forum. In 2007, the sales revenue of the website was 6.5438+0.3 million, making it the largest consumer portal in Changzhou.
This introduction should be about bbs.hualongxiang.com now.