Extremes must be reversed. The yuba industry in Hejie is expanding rapidly, but it also exposes a series of problems. After 2000, because the yuba in Hejie was made by traditional indigenous method, the technology was backward, the equipment was outdated, the product quality standard was not uniform, and the product packaging was not standardized, which led to the poor quality and substandard hygiene of Xuchang yuba. In order to pursue self-interest, some merchants add non-edible substances-"hanging white blocks" in the production process. Coupled with the disorderly competition in the market, Xuchang yuba is shrinking year by year in the market, and the yuba industry is also declining.
Speaking of Xuchang yuba's sluggishness in the market, we have to say "hanging white blocks". It is precisely because of the frequent appearance of the name "Diaobaikuai" that Xuchang yuba has suffered storm after storm and injustice again and again in the domestic market. So, what is a "hanging white block"? How did Xuchang Yuba get wronged?
"It is the' hanging white block' that ruined the reputation of Xuchang yuba." Sun Huijun, general manager of Xuchang Century Jiahao Food Co., Ltd., was deeply touched by the mention of "hanging white lumps". This young man with more than 20 years' experience in making yuba witnessed the whole process of the rise, prosperity and decline of yuba in Xuchang. He told reporters that since the late 1980s, there have been so-called "capable people" pursuing the "selling appearance" of yuba, and began to mix chemical raw materials "hanging white blocks" into yuba. Because the yuba mixed with "hanging white blocks" is particularly bright in color and has a long storage time, it will not rot after foaming and tastes particularly good. After this poisonous yuba entered the market, it was favored by consumers who did not know the inside story.
In 200 1 year, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) launched a joint action to crack down on the illegal use of sodium bicarbonate in food after finding out that it contained "sodium bicarbonate" in vermicelli and other foods. In order to adapt to the international and domestic markets and defend the brand of Xuchang yuba, our city began to rectify the market order and product quality for six years, closed the family manual workshops and guided farmers to establish standardized yuba factories. Xuchang Century Jiahao Food Co., Ltd., Henan Zhiyuan Bean Products Co., Ltd. and a number of leading enterprises integrating development, production and management came into being. Standardized production and strict quality control have improved the product quality of Xuchang yuba and obtained national certification.
The quality of Xuchang yuba is good, but illegal merchants from other places began to fake Xuchang yuba brand and squeeze into the market, which led to unfair treatment of Xuchang yuba.
In 2006, Beijing Industrial and Commercial Bureau found that there were "white blocks" in the yuba marked Xuchang in the market. Even after 10 unqualified yuba was taken off the shelves, the reputation of Xuchang yuba in the market was once damaged. After learning this news, the relevant departments of our city immediately organized forces to investigate several yuba products announced in Beijing, and found that several "Xuchang yuba" announced in Beijing were counterfeit products. Xuchang Yuba once became the focus of social attention.
In order to correct the name of Xuchang yuba and protect the brand of Xuchang yuba from infringement, the relevant departments of our city acted quickly to carry out internal investigation and external investigation to thoroughly investigate the source of counterfeit Xuchang yuba. It was found that most of the fake Xuchang yuba were produced in Hongdong, Shanxi. In order to trace the root of counterfeit products and master first-hand information, Hejie Township organized relevant personnel and provincial and municipal media reporters to make unannounced visits to Hongdong in Shanxi overnight to investigate the truth of counterfeit "Xuchang Yuzhu". After an unannounced visit, it was found that the fake "Xuchang yuba" was mostly produced in the manual workshop in Hongdong, Shanxi. Subsequently, a well-documented report was published in provincial and municipal media and reprinted by major websites.
On April 25, 2009, Beijing Daily, Beijing Evening News and other media published a notice from Beijing Administration for Industry and Commerce. Beijing Administration for Industry and Commerce found that 1 1 species of yuba illegally added "white lumps" during the special rectification and sampling inspection activities of illegal addition of non-edible substances and abuse of food additives in circulation, and decided to punish this 1 1. For a time, major portals reprinted in succession, and "Xuchang yuba" once again became the focus of attention of the whole society. After the incident, "Xuchang yuzhu" was ordered to be removed from the shelves in markets all over the country, and its brand and image were seriously damaged. After learning this shocking news, the city quickly organized the Municipal Administration for Industry and Commerce, the Municipal Quality Inspection Bureau, the Municipal Food and Drug Administration, the Municipal Health Bureau and other relevant departments to focus on the investigation and verification of the six exposed production enterprises marked with the word "Xuchang". The survey results show that the six production enterprises marked "Xuchang" belong to counterfeit enterprise names and registered trademarks. Among them, the products of Henan Zhiyuan Bean Products Co., Ltd., Xuchang Century Jiahao Food Co., Ltd. and Xuchang Weidu Chaofeng Bean Products Processing Factory are counterfeit.
In order to fight the ravages of "Gui Li", our city organized relevant departments to act quickly, and a massive defending battle of Xuchang yuba brand started.
After nearly eight months' operation, on February 5, 2009, the Beijing Municipal Administration for Industry and Commerce and the Xuchang Municipal People's Government jointly held the signing ceremony of "Recommending Xuchang Local Famous Foods to Beijing and Constructing the Capital Food Safety Source Control Agreement", and Xuchang Local Famous Foods represented by "Xuchang Yuba" proudly entered the Beijing market.
On the same day, Beijing Daily, Beijing Evening News, Beijing News, Beijing Youth Daily and other major media gave in-depth reports on the promotion meeting with the topics of "Food safety monitoring in Xuchang, Beijing" and "Ensuring yuba to enter the Beijing market". The report clearly pointed out: "Because Xuchang City, Henan Province is the largest yuba production base in China and has a large market share in the Beijing market, some lawless elements sell inferior yuba as Xuchang products, which has caused an impact on well-known local brands."
At this point, "Xuchang Yuzhu" not only became famous in the Beijing market, but also won more applause.