Advertising design is an important part of advertising activities, and it is a work with strong operability, service and artistry. Below, I searched and sorted out the main courses and employment direction of advertising design major for you. Welcome to read, I hope it will help you!
1. Introduction of Advertising Design Specialty
Advertising companies in enterprises and institutions have good entrepreneurial design ability in print advertising design, and can independently complete the design schemes of print dynamic advertising, film and television advertising, online advertising and other related industries.
2. Professional characteristics of advertising design
Through the study and training of the basic theories and skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and activity planning ability; Pay attention to cultivating students' ability to analyze the effect of advertising communication and engage in advertising management, advertising market research and marketing. Make the students of this major become compound talents who know not only advertising art design, text advertising design, but also advertising communication and activity marketing.
3. Advertising design employment direction
The main destinations of graduates' employment are: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc.
4. Main course of advertising design
Introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy, advertising effect research, advertising photography and video, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, advertising marketing.
5. Curriculum of Advertising Design Specialty
Sketch, color, plane composition, color composition, pattern, three-dimensional composition, Photoshop, Illustrator, CorelDRAW, PageMaker, printing technology and hardware equipment, VI design, packaging design, advertising design, layout design.
In fact, there are still many things to learn in advertising design major:
The major of advertising art design in our university consists of three parts: compulsory courses such as computer application foundation, ideological and moral cultivation, English, introduction to advertising, advertising computer production, advertising creativity and expression, advertising psychology, advertising planning, advertising copywriting, advertising design, font design, logo design, VI production and marketing, as well as elective courses such as aesthetics, sketch, color, sketch, three major components, photography and practical teaching.
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