SearchEngineMarketing promotion: English search engine marketing, commonly known as "SEM". That is, according to the way users apply search engines, they use the opportunity of users to find information and try their best to deliver marketing promotion information to the overall target users. Simply put, search engine marketing promotion is internet marketing based on search engine service platform, which uses everyone's dependence on search engines and application habits to deliver information to the overall target users when everyone is looking for information. The basic idea of search engine marketing promotion is to let users find information and further master the necessary information according to clicking on the webpage. According to the paid promotion of search engine, the company allows users to communicate with enterprise online customer service immediately, and master and complete sales.
Charge according to CPC or OCCPC, that is, users only charge when they click on your advertisement. If you search your advertisement but don't click on how to promote the Internet, there is no charge. At present, the market competition in the field of online holiday travel is very strong, and it is very likely that you will spend a lot of energy to find words and compete in the market at a higher price. Naturally, the total traffic clicked in is more accurate, because users often search for related keywords because of demand, which is strong in most cases.
2. Summary (information flow advertisement)
Feeds advertisement is an advertisement in the qq space dynamics of social network users, or in the content flow of news information news media and audio-visual news media. The book was first published by Facebook in 2006. This kind of advertisement interspersed in the content stream is better for users. For advertisers, it can be accurately pushed by using the user's logo, so it has entered an explosive promotion, especially after the advent of the mobile Internet era. Basically, all online media have released information flow advertising service platforms.
Most of them are charged according to CPC, OCCPC and CPA (according to personal behavior), and these charging methods are also suitable for advertisers, because it is not easy for users to charge if they do not cause personal behavior after seeing your advertisement, in other words, you can have the opportunity to expose it completely for free. Information flow advertising is one of the most popular marketing methods at present, and the key is mobile app, such as headlines, Sina news, short videos with Tik Tok, etc. High user stickiness and good quality. Different from SEM, the group accuracy of information flow advertisements cannot be considered by keywords. Because there is basically no possibility that information advertisements can be displayed according to retrieval, it is more common to see the comprehensive analysis of Internet big data, and analyze the characteristics of users according to various personal behavior data information of users on Internet technology, so as to distinguish whether they are likely to be interested in certain types of advertisements. Then, in information flow advertising, the artistic creativity of creative copy and its docking with landing pages are particularly important. Artistic creativity is used to circle accurate users, and landing pages are used to attract them.
3、SEO
SEO is the abbreviation of English SearchEngineOptimization, and Chinese translation is called "search engine promotion"! SEO refers to the internal optimization of the website (website web industrial structure adjustment, website content capital construction, website code design and numbering, 30 1 jump, 404 error page making, website, etc.). ) and off-site optimization, so as to improve the website keyword ranking and the exposure of its enterprise products.
The key to SEO is to choose the right keywords. If the keywords you choose are all the keywords you think, then even if the keyword ranks well, it will not make your website generate reasonable total traffic.
So how do you choose the right keywords?
1, select keywords according to the key commodities of your own enterprise;
2, user research, select keywords according to users' hobbies and troubles;
3, statistical analysis of data, according to the follow-up statistical analysis of which keywords users search to enter your website. Don't choose the right keywords without analyzing the goods.
How do you know the most direct way to find a good SEOer? It's not how much total traffic you generated for the website today, but how much reasonable total traffic you generated.
4.DSP/ Network Alliance
Due to the popularity of information flow, this method has gradually withdrawn from the historical stage of effect advertising, unless it is an advertiser who must buy in large quantities, such as some mobile games and online games. Advertisers who pursue the perfect transformation of the actual effect generally do not choose this method, so they can not consider it first.
Let's talk about some marketing promotion methods that consume manpower, energy and time, although they are completely free:
Baidu xiongzhanghao
Baidu Zhang Xiong is the real identity account of various content and service providers such as webmasters, self-media platforms, developers, shops, etc. It can complete the communication of work ability of various service platforms including web search resource platform, Baidu data developer platform, Baidu Baijia self-media platform and user management service platform. According to Zhang Xionghao, every content and service provider can index and strongly recommend their own high-quality content or service items through Baidu search database, and then push them to major website users more accurately. According to Zhang Xiong, various content and service providers can also complete accurate user retention and all-round interactive communication, so as to deeply consider the diversified needs of users.
Internet media
(1) Today's headline number: It was once called "Headline Network Media", which is a news media/self-media under the headline number group. It focuses on helping companies, institutions, news media and self-media platforms gain a lot of exposure and care on the mobile phone, expand their popularity in the era of mobile Internet, and complete brand marketing and content transformation. On the other hand, it also outputs higher quality content for Headline, a service platform with a large number of users, and creates a stronger user experience.
Do some original and interesting articles to show how to promote the internet in today's headline app and get the traffic of today's headlines.
(2) WeChat official account: Unlike today's headline number, the WeChat public platform is an application account applied by a developer or store at the WeChat public account counter. This account is already connected to a QQ account. According to the official WeChat account, the store can communicate and interact with words, photos, videos, voices and videos of special people on the WeChat public platform. A popular online and offline WeChat interactive marketing promotion method came into being. The official account of WeChat WeChat is relatively closed, and there is no content distribution system, but the fans of WeChat official account are sticky. But now the opening rate of WeChat official account is already very low, and the WeChat service number used for customer relationship management is still worth doing.
(3) Tik Tok number: No matter today's headlines or official WeChat accounts, most of them output content in the form of words and pictures, and short videos with Tik Tok are a way of dynamic small videos, which are in a hot period at this stage. However, because of the zero threshold, the market competition is particularly fierce, and what can be done is generally a personal studio or an elite team, with the help of a drainage matrix.
(4) Others: such as Sohu, Netease from the media, Sina Watch, Dianhao, Penguin Media Platform, Today's Headlines, Baidu Baijia, etc. Logic is not much different from today's headlines. It must be reminded that different media have different regulations on content, and there will be approval. Therefore, before doing it, we must fully grasp the characteristics and management system of each service platform to prevent being warned or even banned.