Work summary of marketing planning department of real estate company. 1. The customer will arrange to see the house if necessary.
At work, I got an experience that I will take customers to see the house immediately if they want to see it. Although some customers may not want to buy the house immediately in this process, although they are not customers who can make a deal immediately, as long as they ask to see the house, it shows that the demand for the house is very strong. I want to meet their needs in time, communicate with customers in the process of buying a house, grasp the key points and grasp the degree. Customers are likely to close the deal immediately, because they will buy it if necessary, but it will take a long time, but what I have to do is to let customers buy the house as soon as possible. My task is also very simple, that is, to sell the house. When looking at the house, we should tell the advantages of the house, make these key points clear, let the customer know that the house can't wait for them all the time, and there are many people in need. If you don't buy it right away, it will be bought by other customers, giving customers a sense of urgency, helping customers buy a house and facilitating this transaction.
Second, when communicating with customers, grasp the needs of decision makers.
When buying a house, many customers are not the owners. I said I had met such a client. At home, the husband is in charge of the money, and the decision is also in the husband's place. Therefore, when buying, we should negotiate with the people who come to our company and communicate with the final decision maker. Otherwise, once the decision-maker doesn't want to buy it, there is no way, which will only put us in an embarrassing situation. A client originally took a fancy to this suite, but he had to stay because of this client, but he didn't buy it. This is a complete waste of time. Only when I communicated with her husband did I know that it was because I had no money. Of course, this is just an excuse. After communication, I found out that it was because her husband didn't want to buy real estate here and wanted to buy real estate elsewhere, but he didn't communicate with his wife.
Third, cooperate with colleagues.
When I was working, I met a client who wanted to buy a house. I looked at all the properties in my hand and didn't like them. Finally, he saw if the property I wanted to buy was in my hands, but in the hands of my colleagues. My colleague has no customers. At this time, I left, knowing that I couldn't get it alone. After discussing with colleagues, we decided to solve this customer together and finally reached a cooperation to complete the transaction. Such examples often happen at work.
Fourth, correct your shortcomings in time.
I also have my own shortcomings. I am a novice, and I have to go through a series of formalities such as real estate license for my clients after buying real estate. Unfamiliar with business processes, often need the help of colleagues to complete. This makes me often need the help of my colleagues, and the final commission of my work is also reduced. My communication skills with customers are also correspondingly insufficient. These defects made me unable to meet the needs of customers, and I lost many customers in vain.
Although there are some problems, after a year of tempering, my ability has obviously improved greatly, and I believe I will achieve better results in the future.
The summary of the work of the marketing planning department of the real estate company unconsciously, the year of 20xx is drawing to a close, and I have joined xx Real Estate Development Co., Ltd. for half a year. In this short half-year study, I have learned a lot of knowledge and experience. Annual work summary, a marketing planner of real estate company. 20xx is an extraordinary year for real estate. The more difficult the market environment is, the more we can exercise our business ability, and let our life experience a thrill, a joy, a sadness, and most importantly, an increase in life experience. It can be said that from a layman who knows nothing about real estate, I have gained a lot in the past six months. I am very grateful to every leader and colleague of the company for their help and guidance, and now I can finish the work independently. Now I will summarize my work this year from the following aspects.
First, study.
There is no end to learning. This is the first formal job in my life. I used to do some part-time sales work when I was a student, which seemed to be related to real estate. In fact, I don't know much about real estate, or even know nothing about it. When I first came to this project, I was unfamiliar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and the real estate market. Through hard study, I understand the real connotation and responsibility of real estate consultant, and I deeply like this job, and I also realize that my choice is right.
Second, the mentality.
When I first entered the company, I started systematic training for half a month and began to feel a little boring or even boring. But after a while, looking back at these contents really has a different feeling. I feel that we have really gained a lot. My mood is getting calmer and more mature. With the patient guidance and help of the company leaders, I gradually understand that mentality determines everything. Thinking about working in the front line of sales, the deepest feeling is that it is very important to maintain a good attitude, because we are faced with all kinds of people and things every day. We should learn to control our emotions and face our work and life with a stable, inclusive and positive attitude.
Third, professional knowledge and skills.
During the period of training professional knowledge and sales skills, I felt very boring because I was exposed to this kind of knowledge for the first time, such as architectural knowledge. I insist on reciting and practicing every day. I worked hard because of the exam. In the end, everything paid off. I used to be caught off guard when answering the phone to pick up customers, but now I am handy, which fully proves how important these are. Work summary is personal annual work summary and marketing planning of real estate companies. I really felt so tired at that time. Looking back now, the biggest difficulty to overcome in our progress is ourselves. Although I was very tired at that time, didn't we insist all the time? Of course, this growth is closely related to the help and care of company leaders, and this working atmosphere is also an important reason for my progress. After work, I will also learn some real-time real estate professional knowledge and skills to keep pace with the times and not be eliminated by the times.
Fourth, details determine success or failure.
From the first call of the customer, all names and telephone etiquette should be in place. Visiting customers, from a humble action to the most basic courtesy, reveals the image of the company everywhere, and everything is in the details. A seemingly simple job actually requires more care and patience. In the whole work, whether the supervisor emphasizes or provides all kinds of information, in short, it makes us from unfamiliar to skilled. In my usual work, the two projects also gave me a lot of advice and help, and solved one problem in time. From unprepared to handy, they all came out one by one. The premise of these advances covers our efforts and sorrows. Sometimes lack of patience, for some customers who have more questions or speak more bluntly, they tend to be tit for tat. In fact, for such customers, it may be more effective to adopt circuitous or soft means. Therefore, in the future, it is necessary to exercise more, increase patience, and make customers feel more intimate, so that they will have more trust. Not paying enough attention to customers. Some customers need the constant attention of the sales staff, otherwise they may not ask you questions, but ask others or think for themselves, so that we lose their initiative in trading. So in the future, I will strengthen contact with customers, always pay attention to them, ask them questions, and then solve them politely, so that I can take the initiative and control the overall situation, increase my feelings with customers and increase the opportunities to bring guests.
Verb (abbreviation for verb) looks to the future.
20xx is the most meaningful, valuable and rewarding year, but no matter how beautiful it is, it was yesterday and will soon become history. In the future, in the future, I will strengthen my professional knowledge and skills on the basis of high quality. In addition, I will have a broad understanding of the dynamics of the whole real estate market and stay at the forefront of the market. As the saying goes,' Customer is God', it is my unshirkable responsibility to receive customers' visits and calls and establish a good corporate image among customers. I am very satisfied with the working environment here. The care of the leaders and the continuous improvement of working conditions have given me motivation to work. The friendship, care, cooperation and mutual assistance among colleagues give me a sense of comfort and sureness in my work. So I will go all out to do my job well, so that I can gain more and become stronger at the same time. In short, in this short half-year working time, although I have made some achievements and progress, there is still a certain gap from the requirements of the leaders.
The intransitive verb sums up the work of the past year.
There are still many problems and shortcomings in my own work, and I need to learn from other salespeople and peers in working methods and skills. In 20xx, I intend to learn from each other on the basis of last year's work gains and losses, focusing on the following aspects:
(1) According to the sales situation and market changes in 20xx, I plan to focus my work on medium and key customer groups.
(2) Find powerful customers among customers with insufficient purchasing power and expand sales channels.
(3), in order to actively cooperate with other sales staff and employees, do a good job in promotion.
(4) While doing a good job, I intend to improve my theoretical knowledge by learning business knowledge, skills and actual sales, and strive to continuously improve my comprehensive quality and lay a human resource foundation for the further development of the enterprise.
(5) Strengthen ideological construction, and enhance overall awareness, responsibility awareness, service awareness and team awareness. Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.
(6) Make a study plan. Being an intermediary in the real estate market is a job that needs to constantly adjust its business ideas according to the changing situation of the market. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Industrial knowledge, marketing knowledge, department management and other factory-related knowledge are all things I want to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).
(7) In order to ensure the completion of the annual sales task, I usually actively collect information and summarize it in time, and strive to open up new markets to expand the market share of products. In the future, I will further strengthen my study and practical work, give full play to my personal advantages and complement each other, be a qualified salesperson, be able to occupy a place in the increasingly fierce market competition and make due contributions to the company's further success! ! !
Work summary of marketing planning department of real estate company. In the busy work, I unconsciously ushered in a new year. Looking back on this year's work experience, I'm glad I found a job that suits me. I studied tourism management, but I have never worked as an intern in a hotel. Just returned from Sanya, I have been looking for my suitable position in the hotel, but I found that this management mode is nothing like what I learned, and I can't integrate into the team.
I have joined the real estate company for more than half a year. I have made great progress, not only in business, but also in many practical problems. For example, the principle of dealing with people, the ability to deal with problems, and the relationship with colleagues and customers. I have made great progress in these areas. I feel that I really didn't make the wrong choice to work in a real estate company. I feel lucky to enter an industry and company that suits me. 20xx years have passed. Let me summarize my work in the past year:
I. Business ability
1, enter an industry, learn about the industry knowledge, be familiar with the operation process, and establish your own customer relationship. In practical work, I also learned how to identify and track customers and understand the different needs of different customers.
2. Understanding of the market. Understand not only the target market, but also the competitors. You must never sit still and look at the sky, not knowing what is happening in the world. Because the only constant in the world is "change", we must formulate corresponding strategies according to the changes in the market in order to win in the fierce competition. We should constantly learn and accumulate to understand the industry trends and price fluctuations. Knowing the competitors' huxing and price information will highlight the advantages of our real estate.
3, handle the relationship with customers, and establish a good relationship with customers. Because the same customer may receive many huxing and huxing prices, if the relationship is good, the customer will take the initiative to tell the competitors the price information and huxing characteristics. In this process, we should make full use of our own advantages and the characteristics of real estate, analyze the price of the other party, emphasize our own advantages, and further promote the transaction.
Second, personal qualities and abilities.
1, integrity-doing business is most afraid of "profiteers", so customers like to make friends and do business with honest people. The same is true of sales. In the process of dealing with people, we should show sincerity. In the process of communicating with customers, only honesty can gain trust.
2. Enthusiasm-As long as you have enthusiasm for your career, you can concentrate on your energy, especially real estate sales, because sales is a long sales process.
3. Patience-the transaction time for a new customer in real estate sales is generally a week or a month or even longer. Therefore, whether it is a door-to-door customer or a telephone customer, or a new customer brought by an old customer, there are many visitors in general, but not many customers have completed the transaction. We may spend a lot of time doing "useless work". But you must be patient. There are many potential customers, and it will take a long time to become real customers, so you must be patient to do better. As long as you are interested in the customer, you should have the cheek to keep him, and one day you will get unexpected gains. Needless to say, it is the most important thing for the customers who clinch the deal. You need to ask if you need help from time to time and keep a good relationship.
In this long process, when you don't make a deal and your colleagues make a deal, you must be patient. After the storm, there must be a rainbow.
4, self-confidence-this is very important, catch him, one day there will be unexpected gains. Needless to say, it is the most important thing for the customers who clinch the deal. You need to ask if you need help from time to time and keep a good relationship.
5. Diligence, unity and mutual assistance. One person's strength is very small in the whole work. Only by unity and careful cooperation can we ensure the smooth completion of the transaction.
6. Be careful. Only in this way can we avoid making mistakes, and clearly realize from the deep heart that anyone can make mistakes, customers are not gods, and even customers may not be as good as us in some aspects-we will work harder, check the information carefully, and find and reduce the occurrence of mistakes in time. Making mistakes and rework is the biggest delay and waste.
7. Further standardize your work flow, avoid some low-level mistakes, reduce confusion and develop good work habits in the new year. Strengthen the planning of work, avoid forgetting what you should do and reduce forgetfulness.
I also deeply realize that I still have many shortcomings in my work, and I need to further study and improve in my 20xx years of work.
Nothing is perfect in the world, everyone has his advantages and disadvantages. Once there is too much work, it is easy to make noise when there is too much work, or it will not take time to check, and it is also careless.
Judging from the current behavior, I am not a qualified real estate consultant, or just a beginner real estate consultant. My own speech and eloquence are not good enough, and my expressive ability is not outstanding enough. The main reason is that they don't break through their shortcomings, their skin is not thick enough, their psychological quality is not enough, and everyone's experience and knowledge level are different, which determines that everyone's ability to do things will be different, but in many cases, whether the work can be done well is not the decisive ability. In practical work, a considerable part of the work can be done well not by ability, but by a strong sense of responsibility and strong execution for the company, the department and ourselves.
I think I will continue to work hard in the following aspects in the future. First of all, I will spend time learning some professional knowledge about real estate sales. As a salesman, if a customer asks some professional questions about the product, if he doesn't understand it, he is likely to lose this customer. Therefore, if you want to seize every potential customer, you must be very familiar with the real estate you sell, and you must know everything before you can answer customers' questions professionally. Secondly, the manager also said before that as a qualified salesperson, if you really want to have a sense of accomplishment, you must make achievements, so I will work hard in this direction in the future.
I am also very grateful to Li Ge for giving me such a good platform to show myself. In less than a year, I learned a lot, not only gained success, broadened my horizons, but also gained brand-new understanding and self-breakthrough. I also thank my colleagues and managers for their encouragement and guidance.
Summary of the work of marketing planning department of real estate company. In the busy work, I unconsciously ushered in a new year. Looking back on the work experience of 20xx, as an employee of xx enterprise, I deeply feel the vigorous development and fighting spirit of xx enterprise.
I am an ordinary employee of xx Sales Department. When he first arrived in real estate, this comrade was not very proficient in real estate. He quickly understood the nature of the company and its real estate market by comparing the new environment with new things. As a member of the sales department, this comrade feels a great responsibility. As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, we should have a broad understanding of the whole real estate market and stand at the forefront of the market. After this period of training, a comrade has become a qualified salesman and tried to do his job well.
With the ups and downs of the real estate market, the company established a joint venture with xx Company in 20 19 to complete the sales work together. During this period, a comrade actively cooperated with the employees of a company, and under the guidance of the company's leaders, completed the formulation of the operating price, and planned and completed the advertising before the Spring Festival, laying the foundation for the sales climax in a month. Finally, it ended with a good result of completing the contract amount of 10 thousand yuan in a month. After the baptism of this enterprise, a comrade has gained a lot of professional knowledge and improved himself in all aspects.
In the later period of 20xx, the company cooperated with a company, which was another major change and qualitative leap of the company. This period is mainly aimed at the sale of houses. Prior to this, the sales department implemented internal subscription and other means to lay the groundwork and create a hot scene. In the sales department, a comrade has two jobs: sales office and accountant. Faced with the increase of workload and the systematization and normalization of sales work, the work seems heavy and moderate. At the opening ceremony, this comrade basically worked overtime to finish his work every day.
After more than a month of familiarity and understanding, a comrade immediately entered the role and skillfully completed his own job. Due to the huge amount of house payment, the comrade was careful and serious in the process of collecting money. Now he has collected tens of millions of house payments, and all the accounts complement each other without any mistakes. In addition, in the monthly work summary and weekly meeting in the sales process, the comrade constantly summed up his own work experience, found the shortcomings in time and improved as soon as possible. In a short period of three months, the sales department cleared all the houses in the second phase, and the remaining houses in the first phase were also sold out, which was inseparable from the efforts of Comrade A and other members of the sales department.
20xx is a meaningful, valuable and rewarding year. With the efforts of every employee, the company will have new breakthroughs and new atmosphere in the new year, and can occupy a place in the increasingly fierce market competition.