Changed the organizational structure of enterprises.
In the traditional enterprise organizational structure, middle managers play the role of giving information, but in enterprises that have implemented e-commerce, the network has assumed this role, creating conditions for the diversified development of enterprise organizational structure. E-commerce reduces the intermediate layer connecting the preceding with the following, shortens the time lag of interaction and influence, rapidly improves the efficiency of information transmission, and significantly enhances the market competitiveness.
Changed the way enterprises operate.
E-commerce is a new form of trade, which replaces the traditional paper media with digital networks and equipment. This form breaks through the traditional one-way logistics operation mode of enterprises and realizes a brand-new operation mode based on logistics, with information flow as the core and business flow as the main body. Under this new business model, the level of enterprise informatization will directly affect the effective establishment of enterprise supply and marketing chain, and then affect the competitiveness of enterprises.
Changed the marketing management of enterprises.
In the past, the way of wholesale and retail will be replaced by e-commerce, people will buy directly from the internet, traditional personnel sales will lose most of the market, and advertisements will also change to adapt to new media. The management's choice and positioning of the target market will depend more on the information of Internet users and the full use of the network. At present, more and more enterprises begin to use the combination of network and traditional marketing to manage, which has achieved remarkable results, significantly reduced marketing expenses and made marketing budget more convenient and accurate.
Affect the settlement method of enterprises.
Enterprises can realize electronic payment, fund settlement, transfer and credit granting through the online banking system. Although the main security and authentication problems of credit transmission have not been completely solved at present, it is an irresistible development trend that paper money flow is replaced by paperless electronic flow.
Change the way enterprises compete.
E-commerce has changed the cost structure between upstream and downstream enterprises, increased the opportunity cost of upstream and downstream enterprises to change the supply and marketing contract, and further strengthened the strategic alliance between upstream and downstream enterprises. E-commerce not only provides consumers and enterprises with more opportunities to choose consumption and explore the sales market, but also improves the closer place for information exchange, thus improving the ability of enterprises to grasp the market and consumers to understand the market.