The first step: the planning and design of the website
The construction and development of the backstage management system of shopping malls is a complex system. Think about the functions you need from the beginning, and website planning is also something that all websites need to do. In the planning and design, it is necessary to analyze the website as a whole, make clear the construction goal of the website, determine the target of the website, the content and services provided by the website, the domain name, logo, style and directory classification of the website. This step is also a prerequisite for the successful background construction of the e-commerce system website, because all the construction steps are in accordance with.
Step 2: Website construction
After the website planning and design, it began to enter the stage of website construction. The background construction stage of e-commerce system website mainly includes four parts: domain name registration, website configuration, webpage production and website testing. In addition to website testing, domain name registration, website configuration and webpage production are relatively independent and can be carried out at the same time.
Step 3: Business objectives
Business goal is the purpose of enterprise network marketing, and it is the "compass" of network marketing in the operation process. Generally speaking, the online marketing plan mainly includes the following three objectives.
1, the task, that is, what needs to be done.
2. Quantifiable work indicators, that is, what is the workload.
3. Time limit, that is, when it ends.
Step 4: Network marketing strategy
Next, marketers should formulate marketing strategies according to the content and relationship management of "4P marketing theory" (4P refers to the four factors of product, price, channel and promotion), so as to achieve the established goals of developing e-commerce system platform, that is, the planned goals of product, price, promotion and channel. In addition, marketers should also consider product positioning, market segmentation, market differentiation, customer relationship management and other strategies.
Step 5: Do a good job in website construction planning.
The first step for an enterprise to build a mall website is to know what its purpose is. E-commerce is a hot topic in the development of Internet era. Many enterprises do e-commerce mall website system simply blindly follow the trend and do not advocate this kind of behavior. Therefore, it is necessary to do a good job in the planning scheme of mall website construction in advance, including website positioning, target user positioning, website style design and marketing objectives.
Step 6: Do a good job in the content construction of the mall website.
The construction of enterprise mall website is not only to publish some product information and pictures on the website, but also to run a mall website well. Therefore, we should pay attention to the content when building the mall website. Only by doing a good job in the content construction of the website can we increase the click rate of the website and improve the conversion rate.
Step 7: The promotion of the mall website can not be ignored.
Customizing and developing a successful shopping center website is not enough to produce a fully functional website. After going online, you need to promote the website. Only after promotion can more people know and understand your new website. Therefore, promotion is also an important part of mall website construction.
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