1. Investors get in touch with the company by telephone, fax, Internet, e-mail, etc. , and obtain the joining information;
2. Investors go to the location of the company to inspect the operation of the headquarters and submit the application form for joining, and the company will review the investor information one by one;
3. After the investor and the company reach a cooperation understanding, they can sign a franchise contract and pay related expenses;
4. With the help of the company staff, the investor has completed a series of work such as site selection, decoration, personnel training and opening planning;
After everything is ready, the franchise store can open to the outside world. Later, the company will send professionals to shop regularly to help franchisees solve various business problems;
I. Requirements for investors
1. The investor is an enterprise legal person or natural person who is over 18 years old and has independent civil liability capacity, good reputation and certain management ability;
2. Investors have sufficient funds to ensure the normal operation of the store;
3. Investors recognize and accept Nike's corporate culture, business philosophy and brand positioning, abide by the company's rules and regulations, voluntarily accept the company's inspection, supervision and guidance, and can safeguard the company's rights and interests and goodwill;
4. Investors know the local market, have relevant work experience and can manage the store independently;
5. Investors shall not sell the company's products outside the brand franchise sales area, and shall not disclose the company's product information and price information to others;
Second, the requirements for franchisees
1. Investors have a fixed business place in the local market, and the store area can be large or small, but the store needs to be located in a local prime location with parking spaces around it;
2. The investor has obtained relevant business licenses, tax registration certificates, organization code certificates and other business certificates.
Extended data:
The characteristics of the agent:
1, whose main responsibility is to provide convenience for others and reach a deal;
2. Must permanently engage in activities entrusted by others;
3. It is an independent commercial operator;
4. The agent object is not necessarily a businessman, but also non-profit.
Function of agent
The establishment of agents can share the risks of manufacturers, so that manufacturers and agents can jointly drive the market, thus reducing the operational risks of manufacturers. At the agent level, in addition to setting up a general agent, agents can also set up a first-class agent or regional agent according to the channel model of manufacturers, and cooperate with terminal sellers at the same time.
In this way, agents have changed from simple distribution to channel maintainers with management functions. In addition to business management, agents also have many functions such as brand management, promotion management, service docking and financial management.
References:
Baidu encyclopedia-agent Shang