Advertising is an independent discipline, and it is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.
Advertising major in colleges and universities trains senior advertising professionals with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning, creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions. Therefore, I need to get in touch with advertisements and make practical plans. The theoretical study of graduate students is far less than the gains from practice.
But if you want to be a teacher, you can take the postgraduate entrance examination. The worst thing is to be a teacher in a third-rate university. But with all due respect, I haven't really touched or done advertisements, and I can only mislead people. Fortunately, you can also work part-time in an advertising company during the postgraduate entrance examination. Many companies recruit you to work more than ten hours a week or on weekends. If you want to make money, or get promoted. Find a small company, the kind with few people, and develop together.
In a word, advertisements are not as popular as others say. In addition to sales and manager-level advertisements, all I see are a bunch of white-collar workers, eating work meals in front of the computer every day, their faces numb, their stools dry and tired. You have to work overtime day and night from nine to six. Roosevelt's slogan "Don't want to be the president's advertiser" deceived many people and made many people enthusiastically squeeze into this hard-working industry and swagger in front of outsiders. Advertising is not a glamorous industry, and I firmly believe that people who study advertising are smart. When a group of smart people get together, they often only intrigue. In this era when advertising can only be used as a means of sales and marketing, it is impossible for a slogan to save an enterprise. I believe you will feel it after doing it for a while.
You'd better work in advertising early. Experience is something you will never learn in school. Don't wait until you come back from your studies to find that others have already earned more than 10,000 yuan a month, and you have just started.