First, advantages
1. Strong interactivity and sexiness
The biggest difference between online advertising and traditional advertising is that it provides consumers with the opportunity to interact directly with advertising. For merchants, the purpose of advertising is not only to release information, but more importantly, to establish a good customer relationship and improve the visibility of the company and brand. The interactive performance of online advertising helps enterprises to do this. Because interactivity can bring fun, improve the affinity of brand information, produce empathy and enhance the audience's goodwill towards products.
2. The extensiveness of communication scope
The spread of online advertising is very extensive, and advertising information can be broadcast to all parts of the world 24 hours a day through the Internet, unlike traditional advertising, which tends to gather ideas in one region and for a period of time. Especially in the future society, with the globalization of economy, the mobility of population is increasing. The wide spread of online advertising can make brand information reach the target audience continuously, make brands break through geographical restrictions, maintain a stable and long-term relationship with existing consumers, digest the guilt of brand loss, and build a solid platform for establishing international brands without opening many new markets. These effects cannot be achieved by traditional media.
3. Flexible timeliness
It is difficult to change after advertising in traditional media, even if it can be changed, it often costs a lot of money. Advertisements on the Internet, even if the contents of advertisements are changed as needed, certainly include error correction. In this way, changes in business decisions can also be implemented and promoted. In addition, online advertising can spread to the public. When personalized information is delivered by email, online advertising becomes interpersonal communication. This diversity makes online advertising extremely flexible, simple and in-depth, not limited by layout or time period, which can stimulate brand awareness among a large number of consumers, and can also implement one-on-one communication with specific target sales, strengthen their loyalty and launch multi-level brand building. This is beyond the reach of traditional advertising.
4. Clear goals
Through IP address and Cookie technology, online advertisers can classify audiences according to individual differences, establish brand positioning with differentiated marketing strategies, and accurately send advertising information to target users, thus achieving the best results and avoiding the waste of advertising fees.
5. Non-mandatory communication consultation
As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements and so on. They are all compulsive. They all try their best to attract your sight and hearing and force advertisements into your mind.
On the other hand, online advertising belongs to on-demand advertising, which has the nature of newspaper classification, but you don't need to browse thoroughly. It can query freely and present the information you are looking for centrally, thus saving time and avoiding invalid passive concentration.
6. Measurability of the effect
Using traditional media to advertise, it is difficult to know exactly how many people have received the advertising information. It is convenient for advertisers to monitor the communication effect of specific brands in real time, adjust the brand communication strategy, and ensure that every step of brand development goes in the right direction, with fewer detours and better products.