Any transaction in e-commerce contains four basic "flows", namely, information flow, business flow, capital flow and logistics. Details are as follows: 1. Information flow: it includes not only providing commodity information, promotion and marketing, technical support and after-sales service, but also business documents such as inquiry, quotation, payment notice and transfer notice. , as well as the payment ability and payment reputation of the counterparty. 2. Business flow: refers to the movement process of commodity trading and the transfer of commodity ownership between purchase and sale, especially a series of activities of commodity trading. 3. Capital flow mainly refers to the transfer process of funds, including payment and transfer. In e-commerce, the processing of the above three streams can be realized by computers and network communication equipment. 4. As the most special of the four streams, logistics refers to the flow process of physical entities (goods or services), specifically referring to various activities such as transportation, warehousing, distribution, loading and unloading, storage and logistics information management. For a few goods and services, they can be delivered directly through network transmission, such as various electronic publications, information consulting services and valuable information software. For most goods and services, logistics still needs to be transmitted by physical means. However, due to the application of a series of mechanization and automation tools, accurate and timely monitoring of logistics process by logistics information will speed up the flow of logistics, improve accuracy, effectively reduce inventory and shorten production cycle.
In the process of establishing the conceptual model of e-commerce, the integration of information flow, business flow, capital flow and logistics is emphasized. Among them, information flow is the most important, which can monitor the circulation process from a higher position. Logistics involves the actual business operation, "delivery, product receiving and dispatching, product receiving"-logistics is an important link and basic guarantee to realize e-commerce.
Modern logistics is the guarantee to realize e-commerce and an important part of the operation process of e-commerce. E-commerce should be completed in three steps, namely, ordering, payment and delivery, in which delivery is a very key link. After all, commercial transactions through the Internet are a virtual economic process, and the final allocation of resources needs to be realized through the transfer of commodity entities. Only through logistics distribution, goods or services can be truly transferred to consumers, and business activities can be ended. Logistics distribution efficiency has become an important indicator for customers to evaluate e-commerce satisfaction.