First, the important role of commodity packaging
1, protection
Protecting the use value of goods is the most important function of packaging. In the process of transportation, storage and sales, commodities will be affected by various factors, and physical, mechanical, chemical and biological changes will occur, resulting in the loss and loss of commodities. For example, bumps, shocks, vibrations, collisions and drops during transportation, loading, unloading and storage may cause package damage and commodity deformation, damage and separation. Changes in external temperature, humidity, light, gas and other conditions during circulation and storage may cause quality changes such as cracking, dehydration and deliquescence, melting, decay, oxidation, discoloration, aging and corrosion of commodities; The invasion of microorganisms and pests will lead to mildew, deterioration and moth-eaten goods. Therefore, according to the characteristics, transportation and storage conditions of commodities, we must choose appropriate packaging materials, packaging containers and packaging methods, and adopt certain packaging technology to protect commodities scientifically, so as to prevent them from being damaged, achieve the purpose of protecting commodities, make them reach consumers intact, and minimize the deterioration and loss of commodities.
2. Adjustment function
Many commodities themselves do not have a certain aggregation form, such as liquid, gas and powder commodities. This kind of goods can only have a specific commodity form by relying on the accommodation of packaging, and can not be transported and sold without packaging. Accommodation of packaging is not only beneficial to the circulation and sales of goods, but also can improve the value of goods. For commodities with general structure, the accommodation of packaging increases the protective layer of commodities, which is conducive to the stability of commodity quality; Used in food, medicine, cosmetics, disinfection products, sanitary products, etc. The holding function of the package can also ensure the hygiene of the goods; For goods with complex structure, the combination of packaging accommodation and reasonable compression can make full use of packaging volume and save packaging cost and storage and transportation space.
Grouping is an extension of accommodation, which means that packaging can unify many individual or single packages, break them into parts and disperse them into concentration. This kind of group accommodation can greatly facilitate transportation and reduce circulation costs.
Step 3 facilitate
The convenient function of commodity packaging refers to all the conveniences provided by packaging for the transfer of commodities from the production field to the circulation field and consumption field, as well as during the use of consumers. The convenience of packaging covers a wide range, involving several fields. Such as convenient operation and automatic production at the production site. In the field of logistics, it is convenient for transportation, loading and unloading, storage and transportation, statistics and unpacking. In the field of consumption, it is convenient to display, sell, price, count and use vending machines. In the field of environmental protection, it is convenient to recycle, treat and operate.
The extension of the convenient function of packaging has developed to reuse and conversion. Reuse means that the sales packaging can still be reused after the commodity packaging is used up; Other use means that after the packaged goods are used up, the sales packaging can be used for other purposes.
4. Promotion effect
Commodity packaging, especially sales packaging, is a silent salesman, playing a media role between commodities and consumers. Commodity packaging can beautify and publicize commodities, make commodities attractive to consumers and arouse consumers' desire to buy commodities, thus promoting sales. The promotion function of packaging is because it has the functions of transmitting information, expressing goods and beautifying goods. The function of conveying information is to introduce the name, brand, origin, characteristics, specifications, uses, usage methods, prices, precautions, etc. Commodities are delivered to consumers through the written instructions on the packaging, and play the role of advertising, publicity and guiding consumption. The function of packaging to express goods mainly depends on the patterns, photos and physical objects displayed in window packaging, showing the appearance of goods to consumers, so that consumers can build confidence in goods on the basis of perceptual knowledge. Packaging decoration, modeling and other artistic decoration contents play a role in strengthening, highlighting and beautifying goods. With the development of market economy, more and more attention has been paid to the promotion function of packaging, and it has been continuously developed and applied. The same commodity, packaged, can fetch a good price, which is especially obvious in the international market.
Second, the current situation of commodity packaging in Fuzhou supermarkets
At present, the overall situation of commodity packaging in Fuzhou supermarkets is good, but there are two prominent problems: 1, the unit price of large packaging is more expensive than that of small packaging, and 2, the quantity of quantitatively packaged goods is insufficient.
1, many consumers have such consumption thinking, and buying more is definitely more affordable than buying less. Yesterday, the reporter found that at present, in supermarkets and convenience stores in Fuzhou, the unit price of large packaging is more expensive than that of small packaging, but the price difference is not big. Each model may cost a few cents or a few cents.
2. The Quality Supervision Bureau of Fujian Province and the Quality Supervision Bureau of Fuzhou jointly organized the market inspection of the net content of quantitatively packed goods in two large supermarkets in Fuzhou, mainly sampling 10 batches of instant noodles, dried seafood and other goods, with a pass rate of 50%.
In recent years, according to the three categories 13 kinds of quantitatively packed commodities determined by the General Administration of Quality Supervision, Inspection and Quarantine, our province has organized the metrological supervision and sampling inspection of more than ten kinds of commodities such as rice, flour, edible oil, milk, milk powder, tea, wine, frozen food, cosmetics and washing powder. The results of spot checks show that the overall qualified rate of sampling is often lower than the national average.
Third, my suggestion.
-Environmental protection bags should be used for commodity packaging.
Major shopping malls have not provided plastic shopping bags for two years, which has really reduced environmental pollution. However, most of the dazzling commodity packages on the store shelves are non-degradable plastic packages. These bags are discarded immediately after the goods are bought back. The huge number of these packaging bags directly caused great environmental pollution. Suggestion:
1, blocking the production of plastic packaging bags from the source;
2. Each production department uses paper bags or environmental protection bags for packaging. Paper bags can be polished and waxed, and can also achieve colorful visual effects. (In the 1960s and 1970s, most goods were packed in paper bags. )
3. Implement incentive policies such as tax reduction for manufacturers who use paper bags and environmental protection bags.