Under the Internet environment, content payment in a broad sense refers to the industry of production, trading, consumption and distribution of network information commodities based on consumers' purchase of network information, including the production behavior of many content providers and content trading service providers, the content payment behavior of consumers, and the resulting third-party payment behavior, network operator behavior, website maintenance, software provision and so on.
In a narrow sense, content payment refers to the consumption behavior that Internet users pay for using network information generated by the Internet. The narrow sense of content payment behavior includes at least several elements: Internet users, networks, Internet devices (such as computers, mobile phones, tablets), network information, and payment behavior.
It can be seen that the transaction and consumption of content payment are all done on the Internet, which is similar to knowledge payment in form, and all of them are paid for using online information goods through the Internet.
Second, the difference between knowledge payment and content payment
The biggest difference between knowledge payment and content payment lies in the different content and purpose of consumption. In terms of consumption content, content-paid consumption content refers to all information goods produced and consumed on the Internet, including entertainment information goods and knowledge information goods; The consumption content of knowledge payment mainly refers to knowledge-based information goods. Entertainment information products refer to entertainment internet information products such as TV series, movies, music, online novels and online games, while knowledge information products refer to online products or services with learning nature such as professional information consultation, online knowledge quiz and online classroom. Therefore, knowledge paid for consumption is a subset of content paid for consumption.