Founded more than five years ago, the company went to the United States for IPO, which was praised as the title of "three outstanding new forces in making cars", but only one car was listed in Li? With D financing, the stock has soared recently, and the ideal group moved to a new building. Did the rich ideal spend a lot of money? Behind all kinds of events, are they carefully planned or hidden? This issue of "Seeing is believing" reveals the secret for you. What does Li do?
Top Ten Curious Rankings about Li's Headquarters:
1. Where is the Beijing headquarters of Li Company? ? 2. What is the office environment like? ? 3. What is everyone's working status? ? 4. What's Li Xiang's secret in the boss's office? ? 5. What are the employee benefits? ? 6. How do you usually go to work? ? 7. What cars are there in the park? ? 8. How about a unit meal? ? 9. What is Li's recruitment standard? ? 10. Is the working time 996 or 997?
●? Is it ready or really helpless behind the collective move?
From June 5438 to October 2020 10, Beijing entered the most beautiful season written by Lao She. At that time, everyone's circle of friends was being screened by the "first cup of milk tea in autumn". Just then, Li, a Beijing employee with hot milk tea, received an internal message informing them to move into the new headquarters building in Shunyi District, Beijing in the middle of 5438+ 10.
This notice seems a bit sudden, but it was expected as early as possible. Before moving into the new headquarters building, Li set up three offices in Beijing, namely Beijing Liaison Building (headquarters), Wuyuanqiao (center) and Zhaoquanying Town (trial production workshop), which are far away. Now, these scattered public areas will all gather in this place.
Why did you move? Li insiders said that this will help improve the efficiency of enterprises. According to the previous office environment, it takes at least 20 minutes for employees in the contact building to communicate with each other in the R&D center. Now, they can communicate by going upstairs and downstairs.
In fact, as early as two years ago, Li had the idea of planning to set up a new headquarters. At this time, the Shunyi District Government of Beijing threw out an olive branch. As a key project in Shunyi District, Li provided Li with a large piece of land in the reserved science park, which is also the Beijing Autopilot Test Base.
Although the venue has been planned, Li doesn't want to spend a lot of money to buy a house and land, and then go to the peak of his life. After all, it is well known that the ideal pickpocket is better to rent a house than spend so much money at once. So the ideal puts forward a small goal, renting for a few years first. And through the way of "renting for sale", some minor amendments are put forward to the construction of "landlord" building. Before it was built, this place used to be an old 4S shop.
Affected by the epidemic this year, the time for collective moving was postponed. It was not until the middle of 10 that the employees of Ideal Beijing officially moved.
●? How did Li manage to keep the secret hidden in the office?
According to official data, Li Park covers an area of 72,000 square meters with a building area of 65,000 square meters. It is divided into four buildings: A, B, C and D, namely R&D center, trial production center, modeling center and testing center. We are the first R&D center to reveal the true face of Lushan Mountain.
◆? Seats are the core areas of enterprises, covering almost all departments.
Block A can be said to be the core area of Li's headquarters, covering almost all departments of Li. Building a is surrounded on all sides and has an atrium inside. There are two elevators on both sides of the building, including eight elevators.
Entering Building A, the overall design of the building gives people a simple style. This building has five floors, and each floor has different departments. Starting from the first floor, most rooms are separated by glass, which is very spacious and bright. Since the first floor is not the main functional area, we quickly entered the second floor to find out.
Walking through the whole office area of Block A, you can see that the office area is very large, and the interior adopts an open layout to facilitate mutual communication. In Li's office area, there are more glass walls, and the conference room is also divided by glass. The advantage of this design is that it is convenient for employees to record at any time and improve efficiency. During the visit, you can also see the glass background full of words everywhere.
Of course, you may be curious about Cheng's working conditions. Generally speaking, everyone's working atmosphere is very harmonious, and employees occasionally communicate with each other. Some technicians discuss some problems in front of the computer, but the problems are profound.
It is worth mentioning that in Li's office area, all the desks and chairs were moved from the previous office area, and frugality was used to the extreme.
◆? What's the secret of Li Xiang's office?
The most mysterious thing in the whole office area is the office of CEO Li Xiang. When we "dive in", we found that it was quite different from what we imagined. The glass wall of the office is densely covered with enterprise strategy and development plan, which seems to be a hard job. Li Xiang's desk is very clean. There is a bookshelf behind it and some books. According to Li's employees, Li Xiang's office has always been "open". When the conference room is not enough, employees can also have a meeting in the boss's room to discuss.
In Li, everyone knows that Li Xiang hates being called "XX", so when he sees his ideal, he can call him by his first name, or call him Brother Xiang. Not only Li Xiang, but also other leaders can call them by their first names. If the ideal employee has anything to say to Li Xiang, it means "being too meticulous and pursuing perfection".
◆? Why is the trial workshop heavily guarded?
After visiting Block A, we came to the trial workshop in Block B. For car companies, the biggest purpose of trial production is to verify the production process of products and provide support for the transformation of factories. Only in the process of trial assembly can we know whether the process of building a car is smooth or not. Li's experimental workshop includes welding and assembly lines, while parts for making cars are purchased from outside. Although every link seen in the trial-production workshop is rough, the control and requirements of every manufacturing process are consistent with those of Changzhou manufacturing base. However, there are many machine operations in the factory, which improves the efficiency of building cars, and at the same time, the car factory can keep all the data in the manufacturing process. At present, Li's trial workshop is equipped with an ideal new model, which is also confidential.
◆? Is the styling center actually a legendary secret base?
Block C is Li's styling center, which can be said to be the secret base of a car company. After all, the appearance of the next car is here. The interior design of the styling center is the most special, and its overall decoration is provided by ideal employees. In other words, a group of car designers turned to interior designers. The advantage of this is that every corner of the styling center is based on its own needs. There is also a sludge model room and a vehicle inspection room in the design center. , it can be described as everything.
◆? The mystery of Block D has not been solved.
◆? What are the employee benefits?
As a start-up, the happiness index of employees directly affects the loyalty of enterprises. Especially for Li Lai, since it is necessary to move on a large scale, employees will inevitably feel a lot of inconvenience. Therefore, in terms of employee welfare, ideals are naturally hard work.
First of all, regarding commuting, since the new headquarters building is far away from the urban area, Li provides free shuttle buses for employees. At present, the shuttle bus has two round-trip routes. Many people may wonder, will the corporate culture of 996 or 997 be popular in start-ups? Ideally, the shuttle bus will be equipped at 6: 00 pm 10, which requires employees to try their best to finish their work during office hours. Li usually holds a delivery meeting on Saturday, which is to synchronize the important information of the company and the progress of important nodes.
As for parking, you can park for free in Li. At present, there is an underground parking lot and an above-ground parking space in the ideal interior, and the parking of vehicles is first come, first served. Li and Li Yi are the most conspicuous places, and the data purchased by employees is increasing day by day.
As a new force car company, charging piles can be described as "necessary" equipment. There are three fast charging piles and six charging guns on the ground, and the circuits and positions are reserved for new charging piles in the future. In the underground parking lot, a slow charging pile is also set up to facilitate employees to replenish electricity at any time. If the vehicle still occupies the charging parking space after being fully charged, employees can find the owner information through internal procedures and move the vehicle at any time. Even if a visitor arrives, the internal program can prompt the visitor led by the employee to help him move the car and charge it.
Not only that, Li also simplified the punching process, that is, a face recognition machine was set in front of every house. This not only helps employees who don't have work cards to punch in, but also avoids the situation that they can't confirm their work because their work cards are lost.
In the office area, there are four water bar rest areas and toilets on each floor of the building, which is convenient for employees to quote anytime and anywhere. At the same time, there are refrigerators, water dispensers and juicers in the water bar, which can be used according to your own needs. There is no seat in Li's water bar area, which undoubtedly reduces the stay time of employees here.
Canteen can be said to be the focus of enterprises. Li Shitang provides free lunch and dinner, and breakfast is extra. Although there is no open flame in the office area, the choice of dishes is also extremely rich. In addition, the ideal interior also requires employees not to waste food. Just as we "sneaked into" Li, Li Xiang personally came to the canteen to have dinner with everyone.
Recently, the toilet culture in the network circle has been bombed by friends. Nowadays, the congestion of a company's toilets has also become a problem that employees need to consider before joining the company. For Li Lai, there are four toilets on each floor, and there are few "rush hours". Of course, due to the "special taste" of such topics, we did not discuss them in depth.
●? Revealing Li's survival rules in the workplace
Speaking of Li, the first impression this company gives is "straight man". Both its founder and chairman Li Xiang and its employees' various performances to users are proper "big straight men". It is such an enterprise. What's the difference between their corporate cultures?
You know, every new venture has an unknown sad story, that is, the history of blood and tears in the development of enterprises, and Li is no exception. Since its establishment five years ago, Li has never taken a detour. Less than a year after the new car was delivered, there were incidents such as broken shaft spontaneous combustion, which made Li be pushed to the forefront for a time. The ideal car owner is both rational and indignant about these things. Especially for start-ups, the occurrence of such incidents can easily make car owners lose confidence in the quality of enterprises and new cars.
Even so, it remains "calm" within the ideal range. If something goes wrong, even punishment won't help. Li Xiang's philosophy is that problems appear, analyze problems, solve problems and avoid problems from appearing again. In other words, in Li, any product quality problems can be seen internally, and all business departments do not need to blame each other for their responsibilities.
Li has three corporate values. First, the interests of users always come first; Second, do the right thing, not the easy thing; Third, solve problems in a transparent and cooperative way. These three values are very similar to Li Xiang's personal character.
As an enterprise manager, Li's greatest effort is to enhance employees' sense of identity. The core point is to make employees feel that this enterprise is worth your efforts. It is not easy to do this. From the perspective of staffing, Li's team is not only from traditional car companies, but also from a large number of employees from Internet companies, technology companies and retail companies, and its personnel composition is very complicated.
When different businesses implement different norms, people with different cultural backgrounds need to re-adapt to the cooperation mode and communication mode of enterprises. So at the beginning, the problem broke out obviously.
In order to avoid such problems, at the beginning of 20 18, Li introduced mechanisms (goal and key result method) and (ideal thinking work method), mainly to let employees see how the work of this enterprise is progressing in the next few years. The other is LBP, which mainly analyzes the problems existing in Li's current work and how to solve and avoid them.
In addition, every ideal employee must "reflect on himself three times a day" and submit the three most important things he did that day (up to three). Li insists on operating through daily and weekly reports to check whether each employee is moving towards the set goals, and even Li wants to update his daily report on the system every day.
Direct communication, strong sense of purpose and mission. There is no partition between luggage and workstations, which is beneficial to improve the work efficiency between employees. In addition, there is no "departmental wall" on each floor, which is to improve communication efficiency.
In terms of talent introduction, Li is concerned about "talent density", that is, the proportion of human resources in a region or system to population resources. Previously, at Li's financial report conference in the third quarter of 2020, Li CTO said that by the first half of 20021,the size of the company's autonomous driving team will triple.
●? What is Li's Internet thinking?
As a member of the new car-making force, many people like to label Li as "Internet thinking". It seems that only in this way can a company be unique. So, is Li an enterprise with Internet thinking?
Many people mentioned Li, who wanted to do it, but couldn't get around the topic of car home. One is a car-making enterprise, and the other is a vertical media for cars. The former is a traditional manufacturing enterprise, while the latter is an Internet enterprise. In fact, there are similarities and differences between them.
From the outside world, the so-called Internet thinking summary is "fast, accurate and ruthless". This kind of enterprises have high user thinking, and both enterprises and software and programs can achieve rapid iteration. At the same time, based on big data technology, analyze and judge trends and seize opportunities.
As far as Li is concerned, it has Internet thinking, but at the same time it is also an enterprise branded with traditional manufacturing. What Li wants to do is to combine the two. For automobile manufacturing enterprises, some necessary projects still need to conform to the development law of automobile industry, and they can't blindly pursue benefits. At the same time, Li also uses the foundation of basic manufacturing industry and the ability and mode of Internet thinking to improve the efficiency of basic manufacturing industry. For example, in the engineering verification test, we should not only follow the test process and steps, but also optimize the test process.
The biggest similarity between Li and car home is that they have similar cultural systems, but they are by no means "copying". In addition, in terms of user-centeredness, the best example is Ideal's rapid practice in upgrading various components. When the user is dissatisfied with a certain function of the car, Li Can will react quickly and decide to modify it. This kind of efficiency, compared with traditional automobile manufacturers, has increased the speed by a big margin.
●? Will you pay for Li?
On June 5438+February 65438+February 2020, Li announced the completion of the delivery of 30,000 Li ONEs. Time goes back to 20 19 12. 4. Ideal began to deliver Li to the market. The delivery of the first batch of 10000 vehicles took half a year. It takes four months from 10000 to 20000, and only two months from 20000 to 30000.
The delivery of 30,000 vehicles means a lot to Li Lai. First of all, Li is the first car company with an annual shipment of more than 30,000 vehicles among all new forces. With this achievement, he successfully took the top spot in the new army of car-making. In addition, in the first year of delivery, the ideal production capacity has reached 60 million vehicles and 45 retail centers. The maintenance and body painting center covers 86 cities across the country and has a relatively complete full-process system capability. More crucially, with the sales of Li ONE car, it has brought a brand-new competitive pattern to the automobile market. Let the automobile industry and the investment circle have new changes in the development prospects of extended-range electric vehicles.
After that, Li will still introduce new products to the market at the speed of a new car and a configuration every year. For this new product planning, Li Xiang's approach seems a bit paranoid. However, from another perspective, Li thought it might be to express that adults no longer need to do multiple-choice questions.
Full text summary:
Li is a sentimental enterprise, which is fully reflected in the corporate culture, employees' thoughts and products. Some people say that the success of an enterprise mainly depends on the founder. As a representative of post-80s entrepreneurship, Li Xiang's personal charm has attracted many fans to follow, which has brought a reliable foundation for Li's development.
At present, with the track built by new forces gradually becoming more crowded, the stage of the automobile industry is gradually moving closer to the new forces, which is both an opportunity and a challenge. Li not only brought a product to this industry, but also exported its business philosophy. "What we need to do is to be user-centric effectively." Of course, there are still many thorns in front of the ideal, depending on how to go next. (Text/car home? Li Na)