Internet promotion is one-to-one, and consumers take the initiative to learn information, which is not mandatory. Network marketing is a low-cost and humanized promotion method, which avoids the interference of salesmen to consumers and establishes long-term good relations with consumers through information and interactive dialogue. Network is an active information transmission channel. Compared with traditional sales methods, enterprises can publish information on the Internet, actively activate the market or send an e-mail advertisement, and customers can inquire or learn about ordering information at home, thus realizing a complete marketing process of two-way interaction. Network interaction is also manifested in marketing activities. The market spreads unilaterally and actively, realizing the two-way interaction between the network and customer communication, which makes the promotion effect get twice the result with half the effort. Because the Internet has surpassed the restrictive information exchange characteristics of time and space constraints, time and space constraints are a kind of transaction, and enterprises can have more time and more space for marketing. The rapid development of logistics has also promoted the development of online marketing, and the distance between enterprises and consumers has become closer, breaking the traditional space limitation, because the sales network of some enterprises has not developed well, and products have not been sold in some areas; Or the latest products of enterprises can be pre-sold online during the promotion period, so that consumers can also buy online in advance without waiting for the official market release date.