A friend of mine came to Beijing when "internet plus" was just emerging, and established an online extracurricular training institution in partnership with several IT friends. They were full of blood and stepped on the cusp. They found angel round investment and raised several times. At that time, the market space was large and the prospects were good. However, due to the lack of management ability, it became difficult in the later stage of entrepreneurship. Finally, they weighed the pros and cons and reluctantly gave up what they wanted and chose to be acquired by a listed company. This is a good choice for him to save himself from difficulties. Now I am working as a manager in a training institution in Beijing to make up for my shortcomings and wait for new entrepreneurial opportunities.
First, to break the game, we must first understand the game.
1, inertial thinking
? Daphne, the "first generation shoe king", had 68,865,438+0 stores at the peak of 2065,438+02, and then began to decline and suffered losses. In 2065,438+05, after taking a series of measures such as "closing stores, laying off employees and reducing prices", she was still in deep trouble. In 2065,438+07, the number of closed stores reached 60. Sales decline, inventory backlog, endless cycle. They don't want to change the mode of direct stores, miss the era of e-commerce, and finally fall into a quagmire. Daphne's failure is regrettable and thought-provoking. The main reasons for her failure are "trapped mode", outdated management thinking and lack of self-innovation ability and courage.
Each of us lives in our own game, which is inertial thinking. We are always used to solving problems by relying on the existing mindset, or with cognitive prejudice, or accustomed to setting limits for ourselves, or confined to the present, or afraid to try, so it is difficult for us to get out of the cage of thinking.
Einstein said: there is no solution to the problem at the level of the problem itself. In other words, this level of thinking is difficult to solve a level of problems, and we need higher-dimensional thinking to break the situation.
For example, playing games, you can't beat the enemy, but you can't beat the monster. At this time, you need to upgrade your equipment, increase various skill attributes, improve your combat effectiveness, and then carry out a dimensionality reduction strike.
For example, * * * enjoys the birth of bicycles and the appearance of blind boxes, because they dare to try and innovate and develop new fields with advanced thinking level.
2. Limited vision
Because of the epidemic, online supermarkets have risen rapidly. After the epidemic, I also got used to online shopping. It is very convenient to deliver things to my home without leaving home. There are also two supermarkets downstairs in my house, and I occasionally go shopping. No matter when we go, we can't see any passenger flow, no more than three or five people. New retail has been impacting traditional retail, people's purchasing power has dropped significantly, and physical stores are becoming more and more difficult to do.
The only constant in this era is change. If we can't keep up with the times, can't see the trend, stick to the rules, stand still and be short-sighted, we can only live in our own pattern. Our original circle of contacts is stable for a long time, so we can't create new information chain nodes, so the information surface will be narrow. Each of us is restricted by many factors such as family, environment, education and growth, so we will live in our own cognition and a limited world, just like a frog in a well, and it is easy to get into trouble.
Second, the game is broken and needs to be upgraded.
Breaking the game is to break the existing system, which can also be said to be a blow to reduce the dimension. The process of breaking the game is an anti-human process. We should constantly reform, renew our original cognition, expand and reorganize existing resources, constantly break our own boundaries and create a new situation.
Zeng Guofan said: "Those who seek great things should focus on the pattern first." All experts have broken their thinking, which focuses on the pattern, that is, living uncertain people into a pattern. Specifically, it can be divided into three points: broken thinking, broken skills and broken relationships.
1, broken thinking
Our long-term cognitive prejudice will make us stay in the game unconsciously. To get out of the predicament, we must improve the dimension of thinking and reduce the dimension of the original predicament, and the situation may be solved. For example, Sima Guang smashed a jar, and Cao Chong said that if we didn't break the inertia thinking, it would be a dilemma. Abandon the stock, create new increments, and dare to give up what you already have, including your experience, education and knowledge.
Active learning, self-improvement, all aspects of knowledge should be dabbled in, diversified and multi-dimensional open thinking, so that your thinking can remain active and your knowledge system will not be iteratively upgraded.
2. Skills are broken
Be alert to the "ability trap" and don't set limits for yourself. How much we can overcome and how much we can do in the future, the higher our awareness of ourselves and the ceiling will be.
Discover and develop one's own longboard, find one's own core competence, constantly stimulate one's own potential, add one more skill and broaden one's ability.
3. The relationship has broken down
Maintain the existing circle, keep active, exchange more information, expand new circles through the existing circle, learn and consult from fruitful people, and make a breakthrough.
Jump out of the comfort zone and break through your fixed life and circle. The original circle cannot create more information chain nodes and can enter a new circle. You can pay to consult or learn from experts, accomplished teachers and big coffee in this circle, establish contact with experts, create more information chain nodes, and then keep walking out of the comfort zone and let yourself see more possibilities.
American writer Johnson once said, "The only constant in this world is change itself." Iacocca, a famous American entrepreneur, once said, "If you don't innovate, you will die." There is a saying in the Book of Changes: "If you are poor, you will change, and if you change, you will pass, and the general rules will last for a long time."
If an enterprise wants to succeed, it must have the spirit of taking precautions and the courage of self-innovation.
If a person wants to succeed, he must establish a character that constantly improves himself, have the thinking of constantly breaking the rules, and dare to change.