What is a marketing website? The theory of network marketing 2.0 gives such a definition: a marketing website refers to a website that carries out site planning based on enterprise marketing objectives, has good search engine performance and user experience, has a complete effect evaluation system, and can organically use various means to turn visitors into customers and serve enterprise marketing purposes.
Second, the wrong way to promote.
It is true that publicity and promotion on the Internet is naturally essential, but too much ineffective promotion, even if it is more and more widely used, will eventually be equal to zero, which is also futile. Website promotion is a comprehensive knowledge. Without a thorough understanding of it and the guidance of professionals, I am afraid it will be difficult to achieve the desired results.
Third, the communication tools that users like are not well applied.
Many enterprises believe that customers can provide on-site service as long as they leave their contact address or telephone number on the website after establishing the enterprise website. It is obviously difficult to convert visitors into customers in time by this single transformation method. Business opportunity information message, free telephone call back, instant chat tool use, enterprise map navigation, customer ordering function and so on, these extremely important transformation means have not appeared in enterprise websites.
Fourth, there is a lack of commercial effect evaluation.
The evaluation of the effect after promotion has always been a topic of widespread concern in the industry, and it is also a difficult problem to control. How much traffic comes in every day? How much publicity effect has it played? How valuable is the flow? How much is the website worth? How to make the next promotion plan? This is a problem directly related to the evaluation of commercial effect after website promotion.
Fifth, most of the reasons are due to the problem of talents.
Whether it is the establishment of marketing website or the most effective way of publicity and promotion, whether the expected marketing effect can be achieved in the end depends on human factors. It can be said that people ultimately determine the effect of online marketing.
Network marketing is not a simple website design, publishing information, processing pictures, etc. He is a comprehensive system engineering. The whole process should be guided by a feasible plan and then implemented by professionals.
1. Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.
2. Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.
3. Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.
4. Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.
5. Data monitoring operation: website ranking monitoring, dissemination data analysis, website traffic statistical analysis, visiting crowd analysis, consultation statistical analysis, webpage browsing depth statistical analysis, and popular keyword access statistical analysis.