The Development of Department Stores in Meimei Times

As early as the early 1990s, our group felt that the domestic fashion retail market had great development potential, and began to conduct detailed research and investigation on the domestic market. At that time, the group felt that the quality of life at home and abroad was constantly improving, the concept of consumption had also changed, and the grades and brands of shopping malls had been upgraded one after another. With the rapid growth of domestic high-end consumer groups, people happily accepted the hazy consciousness of high-end consumption. 1In April, 1994, our first famous brand fashion department store in China opened in Shanghai, named Meimei Department Store.

Huaying Group and Junsi Co., Ltd., an internationally renowned brand management company, are sister companies with close relationship and close cooperation. Over the years, Huaying Group has been responsible for the management of domestic high-end brand-name shopping malls. With its experience and strength in fashion retail, it has established stable and friendly cooperative relations with many internationally renowned brands. When developing and managing high-end fashion department stores in China, it also gained the full trust and support of international brands and market partners. At that time, Meimei Fashion Department Store, which was the first to introduce top international fashion brands, now has high-end fashion department stores managed by Huaying Group in many cities in China, such as the earliest Shanghai, Chengdu, Chongqing, Hangzhou and Harbin. While managing, it also helps top international brands to strategically develop and explore the mainland market.