First, from the media.
Self-media promotion has a good drainage effect, but it needs account resources from the media. Although the effect is good, it takes energy and time, because there are different rules.
Second, the library
Library promotion can be done in large quantities, but the corresponding cost is also high. To do a small amount of library promotion, we should consider the keyword layout. You can choose to be Baidu Library, Douding Library and Daoke Baba.
Third, question and answer, post it.
Most people are interested in a brand or something and will go to Baidu, sogou, Post Bar and other channels to ask questions. Doing some questions and answers, planting some soft texts in the answers and answering questions objectively can also achieve drainage effect.
Fourth, blogs.
Compared with Q&A, the retention rate of blog promotion is higher and the advertising time will be longer. Can do Sina blog, Netease blog, Sohu blog, Zhihu and so on. Sina blog and Zhihu's presentation effect is good, and it is efficient to appear on the front page.
Verb (abbreviation of verb) Baidu Encyclopedia
This is still very important for a new company and brand. For example, when consumers just know a new brand, their trust is very low and they will learn about it. Baidu Encyclopedia itself has certain authority, which can increase the credibility of consumers.
Intransitive verbs forum
The forum is promoted according to the company's industry classification and website.
Seven, video
The influencing factors of video promotion are the number and channels of distribution.
Brand promotion is also a long-term process, and the effect is made bit by bit. Long-term persistence will have better results.
Eight, news sources
News promotion can also be regarded as soft text promotion, which involves a news source. However, the impact on brand exposure is relatively large, and the requirements for copywriting are more difficult.